Shopify Sidekick/Marketing/Build Seasonal Campaign Planner
Task IntentMarketing

Build Seasonal Campaign Planner

Create a 12-month seasonal marketing calendar with campaign timelines, discount strategies, content plans, and promotional assets for each key date.

What This Sidekick Query Does

Create a 12-month seasonal marketing calendar with campaign timelines, discount strategies, content plans, and promotional assets for each key date.

Prompt / Skill

Create a complete 12-month seasonal marketing calendar for my Shopify store:

For each campaign, provide:

  Campaign name and dates
  Discount/offer strategy
  Email sequence (pre-launch, launch, reminder, last chance)
  Social media content plan
  Theme/banner updates needed
  Revenue target


Key Dates to Cover:

Q1: New Year Sale (Jan 1-3), Valentine’s Day (Feb 14), Presidents Day
Q2: Easter/Spring Sale, Mother’s Day, Memorial Day
Q3: Father’s Day, 4th of July, Back to School, Labor Day
Q4: Halloween, Black Friday/Cyber Monday, Holiday Season, Year-End Clearance

For Each Campaign Create:

  Timeline: When to start planning, promoting, and running
  Offer: Discount percentage, free shipping, BOGO, gift with purchase
  Email sequence: 4-5 emails per campaign with subject lines
  Social posts: 3-5 posts with captions
  On-site changes: Banner, popup, homepage sections
  Urgency tactics: Countdown, limited stock, early access


Example Format:
📅 Valentine’s Day Campaign (Feb 7-14)

  Offer: 20% off “Gifts for Her/Him” collection + free gift wrap
  Pre-launch email (Feb 7): “Valentine’s Gift Guide Inside 💝”
  Launch email (Feb 10): “20% Off Valentine’s Gifts — This Week Only”
  Reminder (Feb 13): “Last Chance for Valentine’s Delivery! ⏰”
  Social: Gift guide carousel, countdown Stories, UGC reposts


Create the full calendar with all details for my [NICHE] store.

Expected Output

Create a 12-month seasonal marketing calendar with campaign timelines, discount strategies, content plans, and promotional assets for each key date.

Tips to Improve Results

  1. 1

    Copy the prompt above

  2. 2

    Open Shopify Sidekick in your Shopify admin

  3. 3

    Paste the prompt and replace the bracketed placeholders with your details

  4. 4

    Review Sidekick's response and apply the suggestions

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