Sidekick: Set Up Checkout Conversion Tracking

Help me set up checkout conversion tracking for my Shopify store:

Store name: [YOUR STORE NAME]
Advertising platforms: [GOOGLE ADS / META ADS / TIKTOK ADS / PINTEREST / OTHER]
Analytics tools: [GOOGLE ANALYTICS 4 / SHOPIFY ANALYTICS / OTHER]
Current tracking status: [NONE / BASIC / PARTIAL]

Set up comprehensive checkout conversion tracking:


  
    Google Analytics 4 - Configure GA4 enhanced ecommerce tracking for every checkout step: begin_checkout, add_shipping_info, add_payment_info, and purchase. Ensure each event passes the correct parameters including transaction ID, revenue, tax, shipping, and item details.
  
  
    Meta Pixel - Install the Meta (Facebook) Pixel with the following checkout events: InitiateCheckout, AddPaymentInfo, and Purchase. Enable Advanced Matching to pass hashed customer email and phone for better attribution.
  
  
    Google Ads - Set up a Google Ads conversion action for completed purchases. Configure the conversion value to pass the dynamic order total. Enable enhanced conversions for better tracking accuracy.
  
  
    Checkout funnel analysis - Create a custom funnel report that tracks drop-off at each checkout stage: cart to checkout, checkout to shipping, shipping to payment, and payment to purchase. Identify the highest drop-off point.
  
  
    Server-side tracking - Set up the Shopify customer events (or server-side pixel) to fire conversion events from the server rather than relying solely on browser-based tracking. This improves accuracy when ad blockers are present.
  
  
    UTM parameter preservation - Ensure UTM parameters from the landing page are carried through to the checkout and passed with conversion events so you can attribute purchases to specific campaigns.
  
  
    Conversion value tracking - Track both the total order value and the profit margin per conversion if possible. Segment conversion data by new versus returning customers.
  
  
    Testing and validation - Use Google Tag Assistant, Meta Pixel Helper, and GA4 DebugView to verify all events fire correctly at each checkout step. Test with a real purchase.
  


Provide the exact implementation steps and code snippets for each platform.