Traffic Source Deep Analysis

Analyze all traffic sources for my Shopify store and provide actionable insights on channel performance and optimization.

Store Details:

  Store URL: [YOUR_STORE_URL]
  Monthly marketing budget: [MONTHLY_BUDGET, e.g., $5000]
  Budget allocation: [BUDGET_BREAKDOWN, e.g., Google Ads 40%, Facebook 30%, Influencers 20%, Email 10%]
  Primary product price range: [PRICE_RANGE, e.g., $30-$80]
  Analysis period: [TIME_PERIOD, e.g., last 90 days]


Traffic Source Breakdown Required:


  Organic Search:
    
      Total sessions, conversion rate, and revenue from organic
      Top 20 organic landing pages by traffic and by revenue
      Branded vs non-branded search traffic split (estimate)
      Month-over-month organic traffic trend
      Top performing keywords driving traffic (from Search Console data)
    
  
  Paid Search (Google Ads / Bing):
    
      Sessions, cost, revenue, and ROAS by campaign type
      Cost per acquisition and cost per click trends
      Top performing and worst performing campaigns
      Search terms driving the most conversions
      Recommendations for budget reallocation
    
  
  Social Media (Paid and Organic):
    
      Breakdown by platform: Facebook, Instagram, TikTok, Pinterest, [OTHER_PLATFORMS]
      Paid social: spend, sessions, conversions, ROAS per platform
      Organic social: sessions, engagement, conversion rate per platform
      Best performing ad creatives or post types
    
  
  Email and SMS:
    
      Sessions and revenue from email campaigns vs automations
      Click-through rate to store and on-site conversion rate
      Revenue per email sent and per SMS sent
      Top performing email flows by revenue
    
  
  Direct and Referral:
    
      Direct traffic volume and conversion behavior
      Top 10 referral sources by sessions and by revenue
      Affiliate program performance if applicable
      Backlink quality assessment of top referral domains
    
  
  Channel Comparison Matrix:
    
      Create a table comparing all channels on: sessions, conversion rate, revenue, cost, ROAS, CAC
      Rank channels by efficiency (revenue per dollar spent)
      Rank channels by volume (total revenue contribution)
      Identify channels with highest growth potential
    
  


Strategic Recommendations:

  Suggest optimal budget reallocation based on channel performance
  Identify underinvested channels with strong organic signals
  Recommend 3 new traffic acquisition strategies to test
  Provide a 90-day channel optimization roadmap with specific milestones