17TRACK Order Tracking vs Insureful: Shipping Protectionfor Shopify (2026)
17TRACK Order Tracking and Insureful: Shipping Protection cater to distinct aspects of post-purchase customer experience. 17TRACK focuses on proactive communication and logistics optimization. It provides branded tracking pages, automated notifications, and shipping analytics to reduce 'Where Is My Order?' (WISMO) inquiries and manage customer expectations. Its strength lies in enhancing transparency and providing dropshippers with tools like hiding Chinese origin information. Insureful, on the other hand, concentrates on risk mitigation by offering shipping protection against loss, damage, or theft. It empowers merchants to create customizable insurance plans to boost customer trust and generate additional revenue. The core difference lies in their approach: 17TRACK aims to prevent problems by improving the shipping process, while Insureful addresses the aftermath of shipping mishaps. 17TRACK targets a broader audience, including dropshippers and merchants seeking comprehensive logistics solutions. Insureful is ideal for merchants who want to provide added assurance and revenue through optional shipping protection, especially those selling fragile or valuable items. While both apps reside within the 'Returns and warranty' category, their functionalities are complementary rather than directly competitive.
At a Glance
17TRACK Order Tracking
2,484 reviews
Insureful: Shipping Protection
30 reviews
Detailed Overview
17TRACK Order Tracking
Order tracking and return management for merchants to reduce WISMO and drive more sales
Key Features
- Branded Tracking Page & EDD: Reduce WISMO and manage delivery expectations.
- Automated Email Notifications: Send shipping updates to build customer trust.
- Hide All China Info: Protect your brand with a one-click dropshipping mode.
- Self-service Returns: Automate return requests to retain revenue and save time.
- Shipping Analytics: Optimize carrier performance with data-driven insights.
Insureful: Shipping Protection
Add shipping protection, manage claims easily, and boost revenue with full fee control.
Key Features
- Merchant can set insurance plan based on percentage & fixed value of cart total.
- Insureful shipping protection widget showing on - cart & checkout page.
- Merchants can fulfill claim by - store credit, reorder, and full refund amount.
- Automatically add insurance to cart when customer match with insurance plan
- Multi-language & Multiple Currency Support Available
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating 17TRACK Order Tracking4.9/5 Insureful: Shipping Protection5/5 | ||
| Reviews | 2484 | 30 |
Reviews 17TRACK Order Tracking2484 Insureful: Shipping Protection30 | ||
| Primary Function | Order Tracking & Returns Management | Shipping Protection & Insurance |
Primary Function 17TRACK Order TrackingOrder Tracking & Returns Management Insureful: Shipping ProtectionShipping Protection & Insurance | ||
| Key Benefit | Reduce WISMO, optimize logistics | Increase revenue, boost customer trust |
Key Benefit 17TRACK Order TrackingReduce WISMO, optimize logistics Insureful: Shipping ProtectionIncrease revenue, boost customer trust | ||
| Target Merchant | Dropshippers, all-sized businesses | Businesses selling fragile/valuable items |
Target Merchant 17TRACK Order TrackingDropshippers, all-sized businesses Insureful: Shipping ProtectionBusinesses selling fragile/valuable items | ||
| Focus | Proactive Communication & Logistics | Risk Mitigation & Revenue Generation |
Focus 17TRACK Order TrackingProactive Communication & Logistics Insureful: Shipping ProtectionRisk Mitigation & Revenue Generation | ||
| Dropshipping Support | Hide China Origin Info | Not Specified |
Dropshipping Support 17TRACK Order TrackingHide China Origin Info Insureful: Shipping ProtectionNot Specified | ||
| Returns Handling | Self-Service Returns Portal | Claims Fulfillment via Credit/Refund/Reorder |
Returns Handling 17TRACK Order TrackingSelf-Service Returns Portal Insureful: Shipping ProtectionClaims Fulfillment via Credit/Refund/Reorder | ||
Our Verdict
For merchants prioritizing transparency and control over the entire shipping process, including dropshippers concerned about brand image, 17TRACK Order Tracking is the superior choice. Its comprehensive tracking, notification, and analytics features provide valuable insights and reduce customer support inquiries. However, if the priority is offering added protection against shipping losses and damages, and the ability to generate additional revenue through insurance options, Insureful: Shipping Protection is a valuable addition.
Choosing between the two depends on the merchant's specific needs. A merchant could even consider integrating both: 17TRACK for transparent tracking and proactive communication, and Insureful as an optional add-on for customers seeking extra peace of mind, thereby providing a comprehensive post-purchase experience.
Common Questions
Does 17TRACK offer insurance for lost or damaged packages like Insureful?
No, 17TRACK focuses on providing order tracking, notifications, and return management. It does not offer shipping insurance.
Can I brand the tracking page with Insureful, like with 17TRACK?
The description for Insureful doesn't specify branded tracking pages. 17TRACK explicitly offers branded tracking pages.
Which app is easier to set up and use?
While subjective, Insureful, with its limited features and specific purpose, is likely simpler to configure initially. 17TRACK's richer feature set offers more customization, requiring more setup time but delivering potentially more value.
Is either app directly affiliated with a traditional insurance company?
Insureful explicitly states 'Not an insurance company.' 17TRACK doesn't mention any insurance affiliations in its description. They both act as software solutions, not insurers.
If I use 17TRACK, do I still need to handle returns manually?
17TRACK offers a self-service returns portal, which automates the return request process, saving time and potentially retaining revenue. However, the actual return logistics still need to be managed by the merchant, though the process is streamlined through the app.
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