99minds Gift Card & Loyalty vs Selling Pointfor Shopify (2026)
99minds Gift Card & Loyalty and Selling Point are both Shopify apps that address gift card functionality, but they cater to vastly different merchant needs. 99minds is an all-in-one solution designed for building robust gift card and loyalty programs from the ground up, integrating features like points-based loyalty, VIP tiers, referrals, memberships, and store credit management. Its omnichannel approach allows for both physical and digital gift cards, enhancing customer engagement across online and POS channels. It aims to boost AOV, drive repeat purchases, and build long-term loyalty. Selling Point, on the other hand, is a focused migration and import tool specifically designed to facilitate the transfer of existing gift cards and store credit from other platforms into Shopify. It simplifies the migration process, eliminating the need for manual data entry or custom app development. Its strength lies in its ability to quickly transform offline Gift Cards into virtual native Gift Cards/Store Credits.
At a Glance
99minds Gift Card & Loyalty
31 reviews
Selling Point
45 reviews
Detailed Overview
99minds Gift Card & Loyalty
Boost sales with gift cards, loyalty program referrals, refunds, rewards & store credit solutions
Key Features
- Create a complete gift card program in minutes with physical and digital cards
- Launch powerful loyalty and referral programs with points, VIP tiers and rewards
- Build membership programs with exclusive perks, benefits and tiered access
- Issue and manage store credit for refunds, rewards and customer compensation
- Unify Apple and Google Wallet with gift cards, loyalty and membership passes
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating 99minds Gift Card & Loyalty4.9/5 Selling Point5/5 | ||
| Reviews | 31 | 45 |
Reviews 99minds Gift Card & Loyalty31 Selling Point45 | ||
| Core Functionality | Comprehensive gift card, loyalty & membership program builder | Gift card & store credit migration/import tool |
Core Functionality 99minds Gift Card & LoyaltyComprehensive gift card, loyalty & membership program builder Selling PointGift card & store credit migration/import tool | ||
| Target Merchant | Merchants seeking a complete loyalty and gift card solution | Merchants migrating from other platforms (POS, website) |
Target Merchant 99minds Gift Card & LoyaltyMerchants seeking a complete loyalty and gift card solution Selling PointMerchants migrating from other platforms (POS, website) | ||
| Key Features | Loyalty programs, VIP tiers, referrals, membership management, store credit, mobile wallet | Bulk migration, POS integration, offline to online conversion |
Key Features 99minds Gift Card & LoyaltyLoyalty programs, VIP tiers, referrals, membership management, store credit, mobile wallet Selling PointBulk migration, POS integration, offline to online conversion | ||
| Ease of Use (Migration) | N/A (Focus on program creation, not migration) | Designed for easy self-service migration |
Ease of Use (Migration) 99minds Gift Card & LoyaltyN/A (Focus on program creation, not migration) Selling PointDesigned for easy self-service migration | ||
| Value Proposition | Building customer loyalty & increasing sales through rewards | Simplified & cost-effective gift card migration |
Value Proposition 99minds Gift Card & LoyaltyBuilding customer loyalty & increasing sales through rewards Selling PointSimplified & cost-effective gift card migration | ||
| All-in-one solution | Yes | No |
All-in-one solution 99minds Gift Card & LoyaltyYes Selling PointNo | ||
Our Verdict
The choice between 99minds Gift Card & Loyalty and Selling Point depends entirely on the merchant's specific needs. If a merchant is starting fresh and wants a complete, feature-rich gift card and loyalty program with advanced functionality like VIP tiers, referrals, and membership options, 99minds is the clear choice. The app's capabilities extend beyond basic gift cards, offering a holistic approach to customer retention and engagement. If, however, a merchant is migrating from an existing platform (such as another POS system or e-commerce platform) and needs a quick and easy way to transfer their existing gift card and store credit balances to Shopify, Selling Point is the ideal solution. Its streamlined migration process saves time and resources, especially for merchants with a large number of existing gift cards.
Common Questions
Can I use both apps simultaneously?
While technically possible, it's generally not recommended. Selling Point is best used for an initial migration, while 99minds is intended for ongoing management and expansion of gift card and loyalty programs.
Does 99minds support physical gift cards?
Yes, 99minds supports both physical and digital gift cards, offering an omnichannel approach.
What type of POS systems does Selling Point work with?
Selling Point claims to work with gift cards from any POS system; their focus is on the migration process itself rather than direct integrations.
Can I use 99minds for store credit if I don't have a full loyalty program?
Yes, 99minds allows you to issue and manage store credit independently of a full loyalty program, offering flexibility for refunds, rewards, and customer compensation.
Is Selling Point a replacement for Shopify's built-in gift card feature?
No, Selling Point migrates gift cards *into* Shopify's built-in gift card feature, making them accessible within the Shopify admin panel. It streamlines the migration process.
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