Affiliate Marketing ReferrLy vs Altolinks Influencer Rewardsfor Shopify (2026)
Affiliate Marketing ReferrLy and Altolinks Influencer Rewards both aim to help Shopify merchants leverage affiliate and influencer marketing, but they approach the task from different angles and target distinct user segments. ReferrLy positions itself as an all-in-one affiliate and referral marketing platform, emphasizing a comprehensive solution with features like custom signup domains, varied commission rules, and post-purchase pop-ups. Altolinks, on the other hand, focuses specifically on rewarding influencers for Instagram mentions and referred sales, boasting integrations with tools like Klaviyo and features like Instagram demographic verification. The primary difference lies in the scope and automation. ReferrLy offers a broad range of tools for managing a general affiliate program, catering to merchants seeking full control and extensive customization. Altolinks provides a more targeted and automated approach specifically designed to incentivize Instagram-based influencer marketing, appealing to merchants who prioritize social media-driven sales and seek efficiency in rewarding their Instagram ambassadors. Consider the size of your influencer network and your reliance on Instagram as a sales driver to decide which platform best fits your needs.
At a Glance
Affiliate Marketing ReferrLy
786 reviews
Altolinks Influencer Rewards
12 reviews
Detailed Overview
Affiliate Marketing ReferrLy
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Key Features
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Track referral sales using both referral links and coupon codes.
Altolinks Influencer Rewards
Reward ambassadors who refer sales and post on Instagram. Motivate influencers to drive sales.
Key Features
- Get Tagged on Instagram: Reward IG posts that drive traffic to your store
- Motivate Influencer Sales: Reward them automatically based on referred sales
- Verify Instagram Demographics: Create an application form for new ambassadors
- Customise Rewards: reward with store credit, cash, or gifts
- Language & Currency Support: supports all currencies and custom languages
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Affiliate Marketing ReferrLy5/5 Altolinks Influencer Rewards5/5 | ||
| Reviews | 786 | 12 |
Reviews Affiliate Marketing ReferrLy786 Altolinks Influencer Rewards12 | ||
| Target Marketing Channel | General Affiliate & Referral | |
Target Marketing Channel Affiliate Marketing ReferrLyGeneral Affiliate & Referral Altolinks Influencer RewardsInstagram | ||
| Commission Rules | Affiliate, Product, Collection, Achievement | IG Mentions, Traffic, Referred Sales |
Commission Rules Affiliate Marketing ReferrLyAffiliate, Product, Collection, Achievement Altolinks Influencer RewardsIG Mentions, Traffic, Referred Sales | ||
| Affiliate Onboarding | Seamless, Custom Signup | Instagram Demographics Verification |
Affiliate Onboarding Affiliate Marketing ReferrLySeamless, Custom Signup Altolinks Influencer RewardsInstagram Demographics Verification | ||
| Automation Level | Moderate (requires setup) | High (automated rewards) |
Automation Level Affiliate Marketing ReferrLyModerate (requires setup) Altolinks Influencer RewardsHigh (automated rewards) | ||
| Post-Purchase | Post-Purchase Pop-ups | Klaviyo Integration for Custom Emails |
Post-Purchase Affiliate Marketing ReferrLyPost-Purchase Pop-ups Altolinks Influencer RewardsKlaviyo Integration for Custom Emails | ||
| Reward Options | Not Specified | Store Credit, Cash, or Gifts |
Reward Options Affiliate Marketing ReferrLyNot Specified Altolinks Influencer RewardsStore Credit, Cash, or Gifts | ||
| Reporting | Referral Link & Coupon Code Tracking | Real-time Mobile Portal |
Reporting Affiliate Marketing ReferrLyReferral Link & Coupon Code Tracking Altolinks Influencer RewardsReal-time Mobile Portal | ||
Our Verdict
If you're looking for a comprehensive affiliate marketing solution with robust features, diverse commission options, and the ability to manage a wide range of affiliates, Affiliate Marketing ReferrLy is likely the better choice. Its strength lies in its breadth and customization options. However, if your primary focus is on leveraging Instagram influencers and automating the reward process based on Instagram activity and sales, Altolinks Influencer Rewards is the more suitable option. Its automated reward system and Instagram-specific features streamline influencer management and incentivize social media promotion. Altolinks is better if you are seeking to amplify the impact of social media influencers and prefer a simpler setup.
Common Questions
Which app is easier to set up?
Based on their descriptions, Altolinks Influencer Rewards likely has a simpler setup, focusing on connecting to Instagram and defining reward rules. Affiliate Marketing ReferrLy, with its wider range of features, may require more initial configuration.
Does Affiliate Marketing ReferrLy support rewarding affiliates with store credit?
The description for Affiliate Marketing ReferrLy does not explicitly mention store credit as a reward option. Altolinks Influencer Rewards does specify store credit, cash, or gifts as reward options.
Which app is better for large affiliate programs?
Affiliate Marketing ReferrLy, with its comprehensive features and focus on affiliate onboarding and management, is better suited for large affiliate programs with diverse affiliates.
Can both apps track sales from coupon codes?
Affiliate Marketing ReferrLy specifically states it tracks sales using both referral links and coupon codes. Altolinks Influencer Rewards focuses on Instagram mentions, traffic, and referred sales without explicitly mentioning coupon codes.
Does Altolinks Influencer Rewards support other social media platforms besides Instagram?
Based on the provided information, Altolinks Influencer Rewards is specifically tailored for Instagram and does not appear to offer support for other social media platforms.
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