Affiliate Marketing ReferrLy vs Toki Loyalty Program & Rewardsfor Shopify (2026)
Affiliate Marketing ReferrLy and Toki Loyalty Program & Rewards both aim to boost sales, but they approach it from different angles. ReferrLy focuses specifically on affiliate and referral marketing through influencers and ambassadors, providing tools for onboarding, commission management, and performance tracking for affiliate partners. Its core strength lies in managing external partnerships for referral-based sales. Toki, on the other hand, is a broader loyalty platform centered on rewarding customer behavior to build deeper connections. It encompasses points-based programs, VIP tiers, and paid memberships to foster customer retention and repeat purchases. Toki's focus is building loyalty from within the existing customer base.
At a Glance
Affiliate Marketing ReferrLy
786 reviews
Toki Loyalty Program & Rewards
66 reviews
Detailed Overview
Affiliate Marketing ReferrLy
Affiliate program & Referral marketing tool to drive sales via ambassadors and influencers marketing
Key Features
- Seamless Affiliate Onboarding. Custom signup domain & form fields.
- Set Commission rules by affiliates, products, collections & achievements & more
- Automatically creates Referral links & Coupon Codes for affiliates
- Post Purchase Pop-Ups. Ask your customers to join as affiliates on order pages
- Track referral sales using both referral links and coupon codes.
Toki Loyalty Program & Rewards
Toki is the ultimate loyalty program solution — powering rewards, referrals, memberships & POS
Key Features
- Customizable loyalty programs for purchases, social engagement, UGC, and surveys
- VIP tiers based on points, spending, activities with exclusive benefits
- Flexible referrals with discount codes, tiered rewards and fraud protection
- Paid memberships with monthly/annual/lifetime plans, trials and prorations
- Detailed analytics showing engagement metrics, ROI and customer insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Affiliate Marketing ReferrLy5/5 Toki Loyalty Program & Rewards5/5 | ||
| Reviews | 786 | 66 |
Reviews Affiliate Marketing ReferrLy786 Toki Loyalty Program & Rewards66 | ||
| Primary Focus | Affiliate & Referral Marketing | Customer Loyalty Program |
Primary Focus Affiliate Marketing ReferrLyAffiliate & Referral Marketing Toki Loyalty Program & RewardsCustomer Loyalty Program | ||
| Key Feature: External Partnerships | Affiliate onboarding, commission rules, referral link creation | N/A (Focus on internal customers) |
Key Feature: External Partnerships Affiliate Marketing ReferrLyAffiliate onboarding, commission rules, referral link creation Toki Loyalty Program & RewardsN/A (Focus on internal customers) | ||
| Key Feature: Customer Rewards | Post Purchase Pop-Ups to recruit affiliates | Points for purchases, social engagement, VIP tiers, paid memberships |
Key Feature: Customer Rewards Affiliate Marketing ReferrLyPost Purchase Pop-Ups to recruit affiliates Toki Loyalty Program & RewardsPoints for purchases, social engagement, VIP tiers, paid memberships | ||
| Target Merchant | Merchants seeking external sales growth through influencers and ambassadors | Merchants seeking to increase customer retention and lifetime value |
Target Merchant Affiliate Marketing ReferrLyMerchants seeking external sales growth through influencers and ambassadors Toki Loyalty Program & RewardsMerchants seeking to increase customer retention and lifetime value | ||
| Ease of Use (Inferred) | Potentially higher learning curve managing affiliates | Potentially simpler to manage, focusing on internal programs |
Ease of Use (Inferred) Affiliate Marketing ReferrLyPotentially higher learning curve managing affiliates Toki Loyalty Program & RewardsPotentially simpler to manage, focusing on internal programs | ||
| Value Proposition | Drive sales through external partners & influencers | Increase customer loyalty & lifetime value |
Value Proposition Affiliate Marketing ReferrLyDrive sales through external partners & influencers Toki Loyalty Program & RewardsIncrease customer loyalty & lifetime value | ||
Our Verdict
If a merchant's priority is leveraging external networks of influencers and ambassadors to drive sales through referral programs, Affiliate Marketing ReferrLy is the stronger choice. It provides the necessary tools to manage affiliates, track performance, and automate commission structures. Conversely, if a merchant wants to cultivate deeper relationships with their existing customer base by rewarding loyalty through points, tiers, and exclusive memberships, Toki Loyalty Program & Rewards is the better fit. While ReferrLy can ask customers to *become* affiliates, Toki focuses on rewarding them directly for their loyalty and ongoing engagement.
Common Questions
Which app is better for a store just starting out?
It depends on the immediate goal. If the store needs a quick sales boost through external partnerships, ReferrLy might provide faster results. However, for long-term growth and repeat business, Toki can help build a loyal customer base.
Can I use both apps together?
Potentially, yes. ReferrLy could manage the affiliate program, while Toki manages general customer loyalty. However, careful planning is needed to avoid overlapping rewards and confusing the customer experience.
Does either app integrate with Point of Sale (POS) systems?
Based on the descriptions, only Toki explicitly mentions POS integration. ReferrLy's focus appears to be solely on online sales.
Which app offers more flexible customization options?
Toki seems to offer more customization in terms of rewards programs, tiers, and membership options. ReferrLy is primarily focused on customization within the affiliate onboarding and commission structure.
Which app is more focused on acquiring new customers?
Affiliate Marketing ReferrLy is more directly focused on acquiring new customers through referral partners. Toki is primarily focused on retaining existing customers and encouraging repeat purchases.
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