Afterpay On‑Site Messaging vs Sezzle Widgetfor Shopify (2026)
Afterpay On‑Site Messaging and Sezzle Widget are both Shopify apps in the Payments category designed to boost sales by showcasing buy-now-pay-later (BNPL) options to customers. Afterpay's On-Site Messaging focuses on attracting Millennial and Gen Z shoppers by highlighting Afterpay's ease of use and security through customizable messaging, emphasizing brand alignment with its visual editor. Sezzle Widget, on the other hand, aims to increase sales and average order value by dynamically displaying payment options (BNPL and longer-term financing) tailored to product and cart values, primarily targeting US and Canadian shoppers.
At a Glance
Afterpay On‑Site Messaging
46 reviews
Sezzle Widget
63 reviews
Detailed Overview
Afterpay On‑Site Messaging
Convert more Next Gen shoppers with Afterpay’s On-Site Messaging App
Key Features
- Add messaging easily to product and cart pages with a visual editor
- Adjust mobile view, add footer icons, and personalize theme to match your brand
- Set minimum/maximum order limit messaging to match your account
Sezzle Widget
Increase sales and average order value by displaying Sezzle installment payment options.
Key Features
- Widgets and modals that automatically adjust based on products and cart value.
- Easy integration from Shopify admin with dedicated support team.
- Display both Buy Now Pay Later and Longer-Term financing options
Feature Comparison
| Rating | 2.9/5 | 3.6/5 |
Rating Afterpay On‑Site Messaging2.9/5 Sezzle Widget3.6/5 | ||
| Reviews | 46 | 63 |
Reviews Afterpay On‑Site Messaging46 Sezzle Widget63 | ||
| BNPL Provider | Afterpay | Sezzle |
BNPL Provider Afterpay On‑Site MessagingAfterpay Sezzle WidgetSezzle | ||
| Target Audience | Millennials and Gen Z | All (US/CA shoppers only) |
Target Audience Afterpay On‑Site MessagingMillennials and Gen Z Sezzle WidgetAll (US/CA shoppers only) | ||
| Key Feature | Customizable on-site messaging | Dynamic widgets with BNPL and financing |
Key Feature Afterpay On‑Site MessagingCustomizable on-site messaging Sezzle WidgetDynamic widgets with BNPL and financing | ||
| Geographic Restriction | None specified | US and Canada only |
Geographic Restriction Afterpay On‑Site MessagingNone specified Sezzle WidgetUS and Canada only | ||
| Payment Options | Buy Now, Pay Later | Buy Now, Pay Later & Longer-Term Financing |
Payment Options Afterpay On‑Site MessagingBuy Now, Pay Later Sezzle WidgetBuy Now, Pay Later & Longer-Term Financing | ||
| Customization | Visual Editor for brand matching | Automatic widget adjustment |
Customization Afterpay On‑Site MessagingVisual Editor for brand matching Sezzle WidgetAutomatic widget adjustment | ||
Our Verdict
Merchants looking to specifically target younger demographics (Millennials and Gen Z) and leverage the established brand recognition of Afterpay might consider Afterpay On-Site Messaging, despite its lower rating, but it is risky, considering the lower reviews. However, businesses seeking a broader appeal and aiming to offer both BNPL and potentially longer-term financing options to US and Canadian customers, with automatic adjustment based on cart value, would likely find Sezzle Widget a better fit, especially given its higher rating and more reviews. Given the reviews and target audience, Sezzle Widget is the less risky option.
Common Questions
Which app has a higher rating?
Sezzle Widget has a higher rating of 3.6/5 compared to Afterpay On-Site Messaging's 2.9/5.
Which app caters specifically to younger demographics?
Afterpay On-Site Messaging explicitly targets Millennial and Gen Z shoppers.
Which app is available in more countries?
Based on the information provided, Afterpay On-Site Messaging has no geographic restrictions listed, whereas Sezzle Widget is specifically for US and Canadian shoppers. Assuming the lack of restriction implies global availability, Afterpay would be available in more countries. However, this is an assumption.
Which app offers more than just Buy Now, Pay Later?
Sezzle Widget offers both Buy Now, Pay Later and longer-term financing options.
Which app is easier to customize?
Afterpay On-Site Messaging has a visual editor designed for customization, whereas Sezzle Widget has automatic widget adjustment.
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