All in gift vs Normalize Gift Wrap & Messagefor Shopify (2026)
All in gift and Normalize Gift Wrap & Message are both Shopify apps catering to the Gifts and Gift Wrap and Messages categories, but they target different segments of the market. All in gift, with a higher rating (4.9/5) and significantly more reviews (132), positions itself as a comprehensive gifting solution, particularly focused on Japanese gift-giving customs. It supports 'e-gifts,' traditional gift options like 'noshi' and wrapping, multi-shipping, and even catalog gifts, emphasizing a rich and feature-packed gifting experience. It also highlights integration with logistics apps. Normalize Gift Wrap & Message, while having a slightly lower rating (4.8/5) and only 4 reviews, focuses on streamlined gift wrapping and message customization directly within the product page, cart, and slide cart. The key difference lies in the breadth of features. All in gift aims to be an all-encompassing solution, tackling complex gifting needs like anonymous addresses and catalog gifts, suggesting a focus on larger merchants or those with specific cultural gifting requirements. Normalize Gift Wrap & Message prioritizes ease of use and integration within the existing storefront, aiming to improve UX and AOV with simple, personalized gifting options. Its emphasis is on seamless integration into the cart experience, making it likely more suitable for merchants seeking to easily add basic gifting features to their existing product offerings.
At a Glance
All in gift
132 reviews
Normalize Gift Wrap & Message
4 reviews
Detailed Overview
All in gift
お届け先を指定する「通常ギフト」も、住所がわからない人にも贈れる「eギフト」もこのアプリ1つで対応。熨斗やラッピング、カタログギフト、配送分割（マルチシップ）も対応、リッチなギフト設定が実現できます。
Key Features
- 熨斗、ラッピング、ギフトカード、手提げ袋など日本の商習慣に合わせたギフトオプション対応設定
- 住所を知らない相手にも気軽にギフトが贈れるeギフト（SNSギフト）の受取り URL の発行
- 有名人やインフルエンサーにもギフトを贈れる、お届先住所の匿名化
- ロジレス・オープンロジ・ネクストエンジンなどの各種出荷業務アプリとも連携（今後も連携数拡大予定）
- 受取手の好みが分からない場合も大丈夫、ギフトの受取手が商品を選べるカタログギフト機能
Normalize Gift Wrap & Message
Enhance sales and order value with personalized gift options, gift wrapping, and custom gift message
Key Features
- Add gift wrap and message options with a single click
- Rename the gift-wrap section via the Theme Customizer
- Add text or textarea inputs from the app settings.
- Show the gift options for specific products only or for all of your products
- Easy to install as it provides theme block and cart extension
Feature Comparison
| Rating | 4.9/5 | 4.8/5 |
Rating All in gift4.9/5 Normalize Gift Wrap & Message4.8/5 | ||
| Reviews | 132 | 4 |
Reviews All in gift132 Normalize Gift Wrap & Message4 | ||
| Focus | Comprehensive gifting, Japanese market | Simple gift wrap & message customization |
Focus All in giftComprehensive gifting, Japanese market Normalize Gift Wrap & MessageSimple gift wrap & message customization | ||
| Key Features | eGifts, noshi, wrapping, multi-shipping, catalog gifts, anonymous gifting | Gift wrap & message options in product page/cart, theme customizer integration |
Key Features All in gifteGifts, noshi, wrapping, multi-shipping, catalog gifts, anonymous gifting Normalize Gift Wrap & MessageGift wrap & message options in product page/cart, theme customizer integration | ||
| Target Merchant | Larger merchants or those with specific gifting needs (e.g., Japanese market) | Merchants seeking easy-to-implement, basic gifting features |
Target Merchant All in giftLarger merchants or those with specific gifting needs (e.g., Japanese market) Normalize Gift Wrap & MessageMerchants seeking easy-to-implement, basic gifting features | ||
| Ease of Use | Potentially more complex due to feature-richness | Easy to install, theme block and cart extension |
Ease of Use All in giftPotentially more complex due to feature-richness Normalize Gift Wrap & MessageEasy to install, theme block and cart extension | ||
| Value Proposition | Increase sales, acquire new customers through comprehensive gift options | Enhance UX, drive conversions, boost AOV with personalized gift options |
Value Proposition All in giftIncrease sales, acquire new customers through comprehensive gift options Normalize Gift Wrap & MessageEnhance UX, drive conversions, boost AOV with personalized gift options | ||
| Integrations | Logiles, OpenLogi, Next Engine (shipping) | Theme Customizer, Cart extension |
Integrations All in giftLogiles, OpenLogi, Next Engine (shipping) Normalize Gift Wrap & MessageTheme Customizer, Cart extension | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants needing a comprehensive gifting solution, especially those operating in or targeting the Japanese market with its unique gifting customs, All in gift appears to be the stronger choice. Its extensive feature set, including e-gifts, traditional wrapping options, and catalog gifts, caters to a wide range of gifting scenarios. However, merchants primarily seeking a simple, streamlined way to add gift wrapping and message options to their storefront, particularly within the cart and product pages, Normalize Gift Wrap & Message offers a more focused and potentially easier-to-implement solution.
Ultimately, the best app depends on the merchant's specific needs and the complexity of their desired gifting experience. A smaller store looking for a quick win with improved AOV may find Normalize Gift Wrap & Message more suitable, while a larger business with diverse gifting requirements, especially in Japan, would likely benefit more from All in gift's comprehensive capabilities.
Common Questions
Which app is easier to set up?
Based on the descriptions, Normalize Gift Wrap & Message seems easier to set up due to its focus on streamlined integration via theme blocks and cart extensions. All in gift, with its wider feature set, may require more configuration.
Which app is better for a store selling internationally?
All in gift explicitly caters to Japanese gifting customs, suggesting strong support for that market. Normalize Gift Wrap & Message doesn't mention specific regional support. If targeting Japan is important, All in gift is better; otherwise, more research is needed on Normalize Gift Wrap & Message's global capabilities.
Which app is more likely to increase Average Order Value (AOV)?
Both apps aim to increase AOV by offering gift options. Normalize Gift Wrap & Message specifically highlights boosting AOV as a key benefit, focusing on simple add-ons to the cart experience. All in gift's broader gifting options could also increase AOV, but its impact might be more spread across different areas, like customer acquisition.
Does either app offer free trial?
While All in gift mentions a campaign for free use of gift/e-gift settings, neither app description explicitly mentions a free trial in 2026. It's recommended to check their current Shopify App Store listings for the most up-to-date information.
Which app integrates better with my existing shipping workflow?
All in gift explicitly mentions integration with logistics apps like Logiles, OpenLogi, and Next Engine, suggesting better support for streamlined shipping processes when dealing with complex gift orders. Normalize Gift Wrap & Message doesn't focus on this aspect.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store