AOV.ai: Free Gifts BOGO & BXGY vs Wrapin ‑ Gift Wrap & Optionsfor Shopify (2026)
AOV.ai and Wrapin both aim to increase sales, but they cater to vastly different merchant needs. AOV.ai: Free Gifts BOGO & BXGY focuses on boosting Average Order Value (AOV) through strategic promotions like BOGO deals and free gifts, leveraging AI for campaign recommendations and personalized shopper experiences. Its target audience is merchants seeking data-driven methods to incentivize larger purchases and manage complex promotions. Conversely, Wrapin ‑ Gift Wrap & Options concentrates on enhancing the gifting experience by enabling customers to add gift wrap and personalized messages. This caters to merchants who want to offer a more thoughtful and customer-centric service, particularly those selling giftable items.
At a Glance
AOV.ai: Free Gifts BOGO & BXGY
518 reviews
Wrapin ‑ Gift Wrap & Options
359 reviews
Detailed Overview
AOV.ai: Free Gifts BOGO & BXGY
Sell more, do less with AI-powered strategies by Discount Free Gift with Purchase, BOGO, Buy X Get Y
Key Features
- Get started faster with AI that recommends the best campaign based on your goal
- All the promotion tactics: Free Gift with Purchase, BOGO, Buy X Get Y
- Motivate higher spend with milestone rewards, tiered reward box, deal of the day
- Advanced rule: Gift limit, Multiplier, Schedule, Checkout upsell (Shopify Plus)
- Design every widget to match your brand colors with AI-powered theme matching
Wrapin ‑ Gift Wrap & Options
Allow customers to add gift wrap & messages for their orders and earn more upselling opportunities.
Key Features
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
- Customers can add a personalized message for every gift-wrapped box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating AOV.ai: Free Gifts BOGO & BXGY4.9/5 Wrapin ‑ Gift Wrap & Options5/5 | ||
| Reviews | 518 | 359 |
Reviews AOV.ai: Free Gifts BOGO & BXGY518 Wrapin ‑ Gift Wrap & Options359 | ||
| Primary Goal | Increase AOV via promotions | Enhance gifting experience |
Primary Goal AOV.ai: Free Gifts BOGO & BXGYIncrease AOV via promotions Wrapin ‑ Gift Wrap & OptionsEnhance gifting experience | ||
| Promotion Types | BOGO, Free Gift, Buy X Get Y | Gift Wrapping, Personalized Messages |
Promotion Types AOV.ai: Free Gifts BOGO & BXGYBOGO, Free Gift, Buy X Get Y Wrapin ‑ Gift Wrap & OptionsGift Wrapping, Personalized Messages | ||
| AI Integration | AI-powered campaign recommendations and theme matching | None mentioned |
AI Integration AOV.ai: Free Gifts BOGO & BXGYAI-powered campaign recommendations and theme matching Wrapin ‑ Gift Wrap & OptionsNone mentioned | ||
| Target Merchant | Merchants seeking data-driven promotional strategies | Merchants selling giftable items, focusing on customer service |
Target Merchant AOV.ai: Free Gifts BOGO & BXGYMerchants seeking data-driven promotional strategies Wrapin ‑ Gift Wrap & OptionsMerchants selling giftable items, focusing on customer service | ||
| Complexity | More complex setup with AI-driven customization | Simpler setup, focusing on gift option customization |
Complexity AOV.ai: Free Gifts BOGO & BXGYMore complex setup with AI-driven customization Wrapin ‑ Gift Wrap & OptionsSimpler setup, focusing on gift option customization | ||
| Upsell Focus | Directly increases order value | Subtly increases average order value through added services |
Upsell Focus AOV.ai: Free Gifts BOGO & BXGYDirectly increases order value Wrapin ‑ Gift Wrap & OptionsSubtly increases average order value through added services | ||
Our Verdict
For merchants aiming to aggressively boost AOV through data-driven promotional campaigns like BOGO and free gifts, AOV.ai is the clear choice. Its AI-powered recommendations and advanced rule settings offer granular control and optimization. However, for stores prioritizing a personalized and thoughtful gifting experience, particularly those selling items frequently given as gifts, Wrapin is the superior option. It caters to customer needs during the gift-giving process and adds perceived value to each order. Smaller stores with a focus on gifting and customer intimacy may find Wrapin more beneficial, while larger stores may prefer AOV.ai's robust promotional features.
Common Questions
Which app offers more advanced customization options?
AOV.ai offers more advanced customization options, including AI-powered theme matching and advanced rules for promotion targeting and delivery.
Is either app compatible with Shopify discount codes?
AOV.ai explicitly states that it is fully compatible with Shopify discount codes. Wrapin does not mention discount code compatibility.
Which app is easier to set up?
Wrapin is likely easier to set up, as it focuses on simpler features like gift wrapping and personalized messages, compared to AOV.ai's AI-driven campaign recommendations and complex promotion settings.
Does either app provide reporting on gift-wrapped orders?
Wrapin automatically tags gift-wrapped orders and generates reports, allowing merchants to track gift-wrapping activity. AOV.ai does not specifically mention gift-wrapping reports.
Which app is better suited for a store with a large product catalog?
AOV.ai is likely better suited for a store with a large product catalog, as its AI can recommend appropriate promotions based on product data, increasing the likelihood of effective AOV improvements.
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