AR: Google Shopping Feed Pro and Filey - Files Backup & Export, while both categorized under "Selling Online," address vastly different needs for Shopify merchants in 2026. AR: Google Shopping Feed Pro focuses on expanding reach and sales through Google Shopping by creating and optimizing XML feeds for multiple countries, languages, and currencies. It caters to merchants operating globally who require advanced control over their product feeds, including metafield mapping, tag-based data enrichment, and regional inventory feeds. Filey, on the other hand, is a utility app centered around data management and security, offering easy export and import of store files, product images, and videos. It is designed for merchants who need to backup their store data, migrate to new stores, or simply manage their files more efficiently. The core difference lies in their purpose: AR drives sales through advertising, while Filey provides data security and transfer capabilities.
247 reviews
192 reviews
We deliver Google Shopping XML feed. Support for multi language, multi currency, and local ads feed.
Export store files, product images and videos in one click. Manage your store data at ease!
| Rating | 5/5 | 4.9/5 |
Rating AR: Google Shopping Feed Pro5/5 Filey ‑ Files Backup & Export4.9/5 | ||
| Reviews | 247 | 192 |
Reviews AR: Google Shopping Feed Pro247 Filey ‑ Files Backup & Export192 | ||
| Primary Function | Google Shopping Feed Management | Store File Backup & Export |
Primary Function AR: Google Shopping Feed ProGoogle Shopping Feed Management Filey ‑ Files Backup & ExportStore File Backup & Export | ||
| Target Merchant | Globally operating stores using Google Shopping | Stores needing data backup, migration, or file management |
Target Merchant AR: Google Shopping Feed ProGlobally operating stores using Google Shopping Filey ‑ Files Backup & ExportStores needing data backup, migration, or file management | ||
| Ease of Use (Inferred) | Potentially complex due to advanced features | Likely simpler, focused on one-click export/import |
Ease of Use (Inferred) AR: Google Shopping Feed ProPotentially complex due to advanced features Filey ‑ Files Backup & ExportLikely simpler, focused on one-click export/import | ||
| Value Proposition | Increased sales and reach through optimized Google Shopping feeds | Data security and efficient store file management |
Value Proposition AR: Google Shopping Feed ProIncreased sales and reach through optimized Google Shopping feeds Filey ‑ Files Backup & ExportData security and efficient store file management | ||
| Platform Support | Google Shopping (partial support for others through XML) | Shopify files (Content -> Files section) |
Platform Support AR: Google Shopping Feed ProGoogle Shopping (partial support for others through XML) Filey ‑ Files Backup & ExportShopify files (Content -> Files section) | ||
| Pricing (Inferred) | Likely tiered based on features and feed size | Likely based on storage or usage |
Pricing (Inferred) AR: Google Shopping Feed ProLikely tiered based on features and feed size Filey ‑ Files Backup & ExportLikely based on storage or usage | ||
Choosing between AR: Google Shopping Feed Pro and Filey depends entirely on the merchant's specific needs. If the primary goal is to maximize sales through Google Shopping across multiple regions, AR: Google Shopping Feed Pro is the clear choice, offering advanced features for feed optimization. However, if the focus is on securing store data, migrating files to a new store, or improving file management workflows, Filey - Files Backup & Export is the superior option. A store that needs both functionality should consider using both apps in conjunction.
AR: Google Shopping Feed Pro is specifically designed to increase sales by optimizing product listings on Google Shopping.
Filey - Files Backup & Export is the better choice as it facilitates the transfer of store files to a new store.
The app description explicitly states support only for Google Shopping, but mentions using XML for Meta/Facebook. This suggests indirect or limited support.
Filey focuses on exporting files stored in the 'Content -> Files' section, like images and videos. It does not seem to include text-based data like descriptions directly.
Filey is likely easier to use due to its focus on a single function – exporting or importing files. AR: Google Shopping Feed Pro, with its multiple options and advanced features, has the potential to be more complex for novice users.
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