AvantLink Affiliate Marketing vs Toki Loyalty Program & Rewardsfor Shopify (2026)

AvantLink Affiliate Marketing and Toki Loyalty Program & Rewards both aim to enhance customer engagement and drive sales, but they employ fundamentally different strategies. AvantLink focuses on expanding reach and acquiring new customers through affiliate partnerships, essentially outsourcing marketing to external promoters. Toki, on the other hand, centers on deepening relationships with *existing* customers through a comprehensive loyalty program. Toki offers a suite of tools for rewarding customer actions, creating VIP tiers, and implementing referral programs, all designed to increase retention and lifetime value. While both apps share a loose connection via affiliate programs, their core functionalities cater to distinct business needs. Toki aims for loyalty-driven brands, while AvantLink caters to those who want to leverage other people to spread their products. Toki's strengths lie in its all-in-one loyalty platform, offering features like customizable points systems, VIP tiers with exclusive perks, flexible referral programs, and paid memberships. AvantLink's strength, based on its limited description, appears to be its specific expertise in affiliate marketing. The choice between the two apps hinges on whether a merchant's primary goal is acquiring new customers through external partnerships (AvantLink) or cultivating loyalty and repeat purchases from their existing customer base (Toki). Toki appears to offer a broader, more integrated approach to customer relationship management compared to the relatively narrow focus of AvantLink.

AvantLink Affiliate Marketing and Toki Loyalty Program & Rewards both aim to enhance customer engagement and drive sales, but they employ fundamentally different strategies. AvantLink focuses on expanding reach and acquiring new customers through affiliate partnerships, essentially outsourcing marketing to external promoters. Toki, on the other hand, centers on deepening relationships with *existing* customers through a comprehensive loyalty program. Toki offers a suite of tools for rewarding customer actions, creating VIP tiers, and implementing referral programs, all designed to increase retention and lifetime value. While both apps share a loose connection via affiliate programs, their core functionalities cater to distinct business needs. Toki aims for loyalty-driven brands, while AvantLink caters to those who want to leverage other people to spread their products. Toki's strengths lie in its all-in-one loyalty platform, offering features like customizable points systems, VIP tiers with exclusive perks, flexible referral programs, and paid memberships. AvantLink's strength, based on its limited description, appears to be its specific expertise in affiliate marketing. The choice between the two apps hinges on whether a merchant's primary goal is acquiring new customers through external partnerships (AvantLink) or cultivating loyalty and repeat purchases from their existing customer base (Toki). Toki appears to offer a broader, more integrated approach to customer relationship management compared to the relatively narrow focus of AvantLink.