B2B Wholesale Hub vs Wholesale Pricing Discount B2Bfor Shopify (2026)
Both B2B Wholesale Hub and Wholesale Pricing Discount B2B (WPD) are designed to enable Shopify merchants to offer wholesale pricing and manage B2B operations alongside their B2C business. B2B Wholesale Hub positions itself as an easy solution for offering wholesale pricing to tagged B2B customers, emphasizing its straightforward approach to setting up percentage discounts and custom prices. WPD, on the other hand, focuses on providing flexible B2B discounts with a broader range of B2B operation tools and customizations, including international capabilities and 3rd party integrations. B2B Wholesale Hub appears to target merchants who require a simple and quick way to add wholesale pricing to their existing store, without needing extensive customization. Its strength lies in its ease of use and emphasis on core pricing functionalities. WPD targets merchants with more complex B2B requirements, such as needing dedicated wholesale storefronts, international support, and integrations with other apps like Shopify POS and B2B page builders. It offers a more comprehensive suite of features for managing B2B operations and tailoring the wholesale experience. Both apps support essential B2B features like net payment terms and tiered pricing.
At a Glance
B2B Wholesale Hub
653 reviews
Wholesale Pricing Discount B2B
460 reviews
Detailed Overview
B2B Wholesale Hub
Easily offer wholesale & B2B pricing! Run B2B alongside B2C in one store.
Key Features
- Tag customer accounts to offer wholesale pricing to your customer groups.
- Percentage discounts for different groups of wholesale customers.
- Volume discounts / quantity breaks for tiered pricing with higher quantities.
- Custom prices and product visibility give you granular control over pricing.
- B2B standards like net terms, quick order forms, and extra fees / free shipping.
Wholesale Pricing Discount B2B
Wholesale pricing for B2B: custom prices, tiered + volume discounts—keep retail pricing intact.
Key Features
- Wholesale B2B Discounts: Percentage, Tiered Pricing, Custom Pricing, Codes, etc.
- B2B Operations: B2B Registration Form, Shipping, Bulk Import/Export, Net Terms
- B2B Customizations: Dedicated Wholesale Section, Tax Display Rules, Order Limits
- International Wholesale: Shopify Markets support, VAT/Tax-exempt, Multi-currency
- 3rd party integrations: Shopify POS, B2B Page Builders, Search & Discovery, more
Feature Comparison
| Rating | 4.8/5 | 4.6/5 |
Rating B2B Wholesale Hub4.8/5 Wholesale Pricing Discount B2B4.6/5 | ||
| Reviews | 653 | 460 |
Reviews B2B Wholesale Hub653 Wholesale Pricing Discount B2B460 | ||
| Pricing Options | Percentage discounts, custom prices, volume discounts | Percentage, Tiered Pricing, Custom Pricing, Codes |
Pricing Options B2B Wholesale HubPercentage discounts, custom prices, volume discounts Wholesale Pricing Discount B2BPercentage, Tiered Pricing, Custom Pricing, Codes | ||
| B2B Operations | Net terms, quick order forms, extra fees/free shipping | B2B Registration Form, Shipping, Bulk Import/Export, Net Terms |
B2B Operations B2B Wholesale HubNet terms, quick order forms, extra fees/free shipping Wholesale Pricing Discount B2BB2B Registration Form, Shipping, Bulk Import/Export, Net Terms | ||
| International Support | Not explicitly mentioned | Shopify Markets support, VAT/Tax-exempt, Multi-currency |
International Support B2B Wholesale HubNot explicitly mentioned Wholesale Pricing Discount B2BShopify Markets support, VAT/Tax-exempt, Multi-currency | ||
| Integrations | Shopify Forms & Flow | Shopify POS, B2B Page Builders, Search & Discovery |
Integrations B2B Wholesale HubShopify Forms & Flow Wholesale Pricing Discount B2BShopify POS, B2B Page Builders, Search & Discovery | ||
| Customization | Product visibility control | Dedicated Wholesale Section, Tax Display Rules, Order Limits |
Customization B2B Wholesale HubProduct visibility control Wholesale Pricing Discount B2BDedicated Wholesale Section, Tax Display Rules, Order Limits | ||
| Target Merchant | Merchants needing simple B2B pricing solutions | Merchants requiring comprehensive B2B operations and customizations |
Target Merchant B2B Wholesale HubMerchants needing simple B2B pricing solutions Wholesale Pricing Discount B2BMerchants requiring comprehensive B2B operations and customizations | ||
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Our Verdict
For merchants prioritizing simplicity and ease of setup for basic B2B pricing, B2B Wholesale Hub is the better choice. Its focus on core pricing functionalities and integration with Shopify Forms & Flow makes it a streamlined option. However, if a merchant requires a more robust B2B solution with extensive customization options, international support, and integrations with other apps like Shopify POS and B2B page builders, Wholesale Pricing Discount B2B is the stronger choice. WPD provides a comprehensive suite of features for managing complex B2B operations and tailoring the wholesale experience, albeit at the cost of potential complexity.
Common Questions
Which app is easier to set up and use?
Based on its description, B2B Wholesale Hub seems to be more geared towards ease of use due to its straightforward approach to offering wholesale pricing to tagged customers. WPD, while offering more features, might have a steeper learning curve.
Which app is better for international wholesale?
Wholesale Pricing Discount B2B explicitly mentions support for Shopify Markets, VAT/Tax exemption, and multi-currency, making it the better choice for merchants selling wholesale internationally.
Which app offers more flexible discounting options?
Both apps offer percentage discounts, tiered pricing, and custom pricing. However, Wholesale Pricing Discount B2B also mentions the use of discount codes, giving it a slight edge in flexibility.
Which app has better integrations?
Wholesale Pricing Discount B2B appears to have broader integration capabilities, including support for Shopify POS, B2B Page Builders, and Search & Discovery apps, while B2B Wholesale Hub mentions integrations with Shopify Forms & Flow.
Which app is better for merchants who need a dedicated wholesale storefront?
Wholesale Pricing Discount B2B specifically mentions the ability to create a dedicated wholesale section, making it the better option for merchants wanting a separate storefront for their B2B customers.
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