Blockify Checkout Rules Plus vs Essential Free Shipping Upsellfor Shopify (2026)
Blockify Checkout Rules Plus and Essential Free Shipping Upsell both aim to optimize the Shopify checkout experience, but they approach the problem from vastly different angles. Blockify Checkout Rules Plus focuses on providing a comprehensive checkout customization platform, empowering merchants with tools to control the checkout flow, prevent fraud, personalize the experience for B2B/B2C segments, and enforce rules related to discounts and order limits. In contrast, Essential Free Shipping Upsell is singularly focused on increasing Average Order Value (AOV) by incentivizing customers to spend more to qualify for free shipping, complemented by optional upsell and cross-sell features. Blockify Checkout Rules Plus is targeted towards merchants who need fine-grained control over their checkout process, especially those dealing with complex business rules, B2B and B2C customers, or high volumes of potentially fraudulent orders. Essential Free Shipping Upsell is geared toward merchants seeking a simple and effective way to increase AOV using a free shipping incentive, and provides supporting AOV boosting options like cross-selling. While both apps touch upon improving the checkout, they address fundamentally different pain points: checkout control and customization versus AOV maximization through shipping incentives.
At a Glance
Blockify Checkout Rules Plus
151 reviews
Essential Free Shipping Upsell
438 reviews
Detailed Overview
Blockify Checkout Rules Plus
Checkout rules and checkout to power checkout customizer an boost your checkout conversion.
Key Features
- Enforce checkout rules and order limits, manage checkout discounts to control CX
- Reduce confusion on the checkout page by hiding, reordering, or renaming options
- Lift AOV with checkout rules and post‑purchase upsell, checkout extensibility.
- Protect revenue with checkout customization to prevent risky orders.
- Tailor B2C and B2B experiences with checkout rules, discounts and customize.
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Blockify Checkout Rules Plus4.9/5 Essential Free Shipping Upsell5/5 | ||
| Reviews | 151 | 438 |
Reviews Blockify Checkout Rules Plus151 Essential Free Shipping Upsell438 | ||
| Primary Goal | Checkout Customization and Control | Increase AOV via Free Shipping |
Primary Goal Blockify Checkout Rules PlusCheckout Customization and Control Essential Free Shipping UpsellIncrease AOV via Free Shipping | ||
| Key Features | Checkout Rules, Order Limits, Fraud Prevention, B2B/B2C Customization | Free Shipping Progress Bar, Upsells, Cross-sells |
Key Features Blockify Checkout Rules PlusCheckout Rules, Order Limits, Fraud Prevention, B2B/B2C Customization Essential Free Shipping UpsellFree Shipping Progress Bar, Upsells, Cross-sells | ||
| Target Merchant | Merchants needing advanced checkout control and fraud prevention | Merchants aiming to boost AOV with shipping incentives |
Target Merchant Blockify Checkout Rules PlusMerchants needing advanced checkout control and fraud prevention Essential Free Shipping UpsellMerchants aiming to boost AOV with shipping incentives | ||
| Customization Level | High (Checkout extensibility, custom rules) | Medium (Progress bar customization, pre-made styles) |
Customization Level Blockify Checkout Rules PlusHigh (Checkout extensibility, custom rules) Essential Free Shipping UpsellMedium (Progress bar customization, pre-made styles) | ||
| Fraud Prevention | Yes | No |
Fraud Prevention Blockify Checkout Rules PlusYes Essential Free Shipping UpsellNo | ||
| B2B/B2C Support | Yes | No |
B2B/B2C Support Blockify Checkout Rules PlusYes Essential Free Shipping UpsellNo | ||
| AOV boosting | Yes (Via upsells and checkout rules) | Yes (Primary function) |
AOV boosting Blockify Checkout Rules PlusYes (Via upsells and checkout rules) Essential Free Shipping UpsellYes (Primary function) | ||
Our Verdict
If you require a flexible, customizable checkout experience to manage order rules, prevent fraud, and cater to different customer segments (B2B and B2C), Blockify Checkout Rules Plus is the superior choice. Its extensibility and feature set offer comprehensive control. However, it likely involves a steeper learning curve and potentially more initial configuration.
For merchants primarily concerned with quickly increasing their Average Order Value (AOV) and seeking a simple, user-friendly solution to incentivize higher spending, Essential Free Shipping Upsell is the recommended option. Its focus on a free shipping progress bar, combined with upsell/cross-sell capabilities, provides a straightforward path to higher sales. Its high number of reviews and perfect rating suggest strong user satisfaction with its core function.
Common Questions
Which app is easier to set up and use?
Essential Free Shipping Upsell is likely easier to set up and use, as it focuses on a single key function with customizable progress bars. Blockify Checkout Rules Plus, with its extensive feature set and customization options, requires more configuration and a deeper understanding of your checkout flow.
Does either app offer fraud prevention?
Only Blockify Checkout Rules Plus offers fraud prevention features. Essential Free Shipping Upsell does not directly address fraud prevention.
Can I use both apps together?
While technically possible, using both apps simultaneously might lead to a confusing or cluttered checkout experience for customers. Consider carefully how the free shipping bar interacts with the checkout rules and customization provided by Blockify. It may be more effective to choose one app that best aligns with your priorities.
Which app is better for B2B stores?
Blockify Checkout Rules Plus is explicitly designed to support B2B and B2C experiences with checkout rules and customizations tailored for each segment. Essential Free Shipping Upsell does not offer specific features for B2B stores.
Which app is better for stores with a high cart abandonment rate?
Both apps can potentially help reduce cart abandonment, but in different ways. Blockify Checkout Rules Plus allows you to simplify and streamline the checkout process, removing potential points of friction. Essential Free Shipping Upsell incentivizes customers to complete their purchase by offering free shipping or other rewards.
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