Booster Page Speed Optimizer vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Booster Page Speed Optimizer and Trustoo Pop ups, Email Popups, while both listed under 'Store design,' address fundamentally different needs for Shopify merchants in 2026. Booster Page Speed Optimizer focuses on improving website loading speed through browser preloading technology. Its core value proposition is preventing lost sales due to slow page load times, aiming to enhance the customer experience and increase add-to-cart conversions. Trustoo Pop ups, Email Popups (formerly SendWILL/Ecomsend) is a comprehensive email marketing and list-building platform designed to grow an e-commerce business through popups, email campaigns, and automated flows. Trustoo Pop ups, Email Popups provides a suite of tools for lead generation, customer engagement, and sales automation. Its features are centered around capturing email addresses, nurturing leads through email marketing, and driving sales through targeted campaigns. Booster Page Speed Optimizer is a single-purpose app focused solely on optimizing page speed. The difference is Trustoo delivers a comprehensive marketing solution, while Booster offers a more focused approach to a particular website performance issue. Trustoo also has a significantly higher number of reviews, which may indicate it has more users than Booster.
At a Glance
Booster Page Speed Optimizer
379 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Booster Page Speed Optimizer
Improve chances of conversion by making your website pages feel like they load (almost) instantly
Key Features
- Make your pages feel like they load (almost) instantly
- Improve page speed on mobile, even on slower connections or older devices
- Built natively for Shopify, fast & Online Store 2.0 compatible
- Increase page speed less than a minute, with our no code install process
- 24/7 live chat human support for when you have questions or need a hand
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Booster Page Speed Optimizer4.7/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 379 | 7110 |
Reviews Booster Page Speed Optimizer379 Trustoo Pop ups, Email Popups7110 | ||
| Primary Function | Page Speed Optimization | Email Marketing & List Building |
Primary Function Booster Page Speed OptimizerPage Speed Optimization Trustoo Pop ups, Email PopupsEmail Marketing & List Building | ||
| Key Feature | Browser Preloading | Popups, Email Campaigns & Automation |
Key Feature Booster Page Speed OptimizerBrowser Preloading Trustoo Pop ups, Email PopupsPopups, Email Campaigns & Automation | ||
| Target Merchant | Merchants experiencing slow page load times and cart abandonment | Merchants seeking to grow their email list and automate email marketing |
Target Merchant Booster Page Speed OptimizerMerchants experiencing slow page load times and cart abandonment Trustoo Pop ups, Email PopupsMerchants seeking to grow their email list and automate email marketing | ||
| Ease of Use | No-code install | Easy setup, no coding |
Ease of Use Booster Page Speed OptimizerNo-code install Trustoo Pop ups, Email PopupsEasy setup, no coding | ||
| Value Proposition | Increase page speed, prevent lost sales | Grow email list, automate sales, increase engagement |
Value Proposition Booster Page Speed OptimizerIncrease page speed, prevent lost sales Trustoo Pop ups, Email PopupsGrow email list, automate sales, increase engagement | ||
| Integrations | Natively built for Shopify, Online Store 2.0 compatible | Works with Klaviyo, Mailchimp, SMSBump, Privy |
Integrations Booster Page Speed OptimizerNatively built for Shopify, Online Store 2.0 compatible Trustoo Pop ups, Email PopupsWorks with Klaviyo, Mailchimp, SMSBump, Privy | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
The choice between Booster Page Speed Optimizer and Trustoo Pop ups, Email Popups depends entirely on the merchant's specific needs. If the primary concern is slow page load times and the resulting impact on conversions, Booster Page Speed Optimizer is the clear choice. Its browser preloading technology offers a targeted solution to improve page speed.
However, if the merchant's focus is on building an email list, engaging with customers through email marketing, and automating sales processes, Trustoo Pop ups, Email Popups is the superior option. It provides a comprehensive suite of tools for email marketing, lead generation, and sales automation. It should be noted that while Trustoo has a seemingly perfect rating, it also has significantly more reviews, which suggests the rating has more statistical significance. A larger store with existing marketing efforts will get more benefit from Trustoo. A smaller store with a focus on conversion optimization may be better suited for Booster. The two are also not mutually exclusive, and can potentially work together to improve store performance.
Common Questions
Which app is easier to install?
Both apps claim to have easy installation processes with no coding required. Booster Page Speed Optimizer highlights its 'no code install process,' while Trustoo Pop ups, Email Popups emphasizes 'easy setup, no coding.'
Which app is better for increasing sales?
Both apps aim to increase sales, but through different mechanisms. Booster Page Speed Optimizer focuses on preventing lost sales due to slow loading times, while Trustoo Pop ups, Email Popups aims to drive sales through email marketing campaigns and automated flows, including discount popups.
Which app provides better customer support?
Both apps offer 24/7 support. Booster Page Speed Optimizer highlights '24/7 live chat human support,' while Trustoo Pop ups, Email Popups states '24/7 support via chat or email.'
Can I use both apps together?
Yes, it is possible to use both apps together. Booster Page Speed Optimizer addresses page speed, while Trustoo Pop ups, Email Popups handles email marketing. They are designed for different functions and do not directly compete.
Which app is more suitable for a new Shopify store?
For a brand new Shopify store, Trustoo Pop ups, Email Popups may be initially more beneficial for quickly building an email list and establishing initial customer engagement. Booster Page Speed Optimizer is useful at any stage to improve the user experience as it relates to page speed. The best strategy would be to evaluate the need for each app separately.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store