Brands Directory Section 2.0 vs Wizzy AI Search & Filterfor Shopify (2026)
Brands Directory Section 2.0 and Wizzy AI Search & Filter, while both categorized under 'Search and navigation,' serve fundamentally different purposes and target distinct merchant needs on Shopify. Brands Directory Section 2.0 focuses on creating a dedicated, browsable brand directory section within a store, allowing customers to easily find products by brand. Its core proposition is simplicity: a no-code solution for showcasing brands. Wizzy AI Search & Filter, on the other hand, is a comprehensive search and product discovery solution driven by AI. It offers advanced search functionalities, filtering options, and personalized recommendations to enhance conversion rates.
At a Glance
Brands Directory Section 2.0
0 reviews
Wizzy AI Search & Filter
34 reviews
Detailed Overview
Brands Directory Section 2.0
Shop by Brand, Easy add section block to any page or product.
Key Features
- No coding required. App installs a section in your Shopify 2.0 template.
- Customers will be able to see store brands in a directory listed alphabetically.
- Brands in your store will be automatically listed with a link to vendor page.
Wizzy AI Search & Filter
Enhance your conversion rate with Advanced AI Powered Search, Filter & Product Discovery tools
Key Features
- Full text contextual search, understands users intent to show relevant products
- Shows Recent Search Terms, Trending Searches, Visual Swatches and Blog Search
- Unlimited custom filters & Show Individual Variants on Search & Collection Pages
- Search by Colors, Size, Variations, Description, Tags, Metafields, SKU, barcode.
- Implements fast search and filters without hampering store's page insights score
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Brands Directory Section 2.00/5 Wizzy AI Search & Filter5/5 | ||
| Reviews | 0 | 34 |
Reviews Brands Directory Section 2.00 Wizzy AI Search & Filter34 | ||
| Focus | Brand Directory | AI-Powered Search & Filter |
Focus Brands Directory Section 2.0Brand Directory Wizzy AI Search & FilterAI-Powered Search & Filter | ||
| Key Feature | No coding required | Full text contextual search |
Key Feature Brands Directory Section 2.0No coding required Wizzy AI Search & FilterFull text contextual search | ||
| Customization | Colors and column size | Unlimited custom filters |
Customization Brands Directory Section 2.0Colors and column size Wizzy AI Search & FilterUnlimited custom filters | ||
| Target Merchant | Merchants with a strong brand focus and simple needs | Merchants seeking to optimize product discovery and conversion rates |
Target Merchant Brands Directory Section 2.0Merchants with a strong brand focus and simple needs Wizzy AI Search & FilterMerchants seeking to optimize product discovery and conversion rates | ||
| Ease of Use | Very Easy (no code) | Likely more complex setup due to advanced features |
Ease of Use Brands Directory Section 2.0Very Easy (no code) Wizzy AI Search & FilterLikely more complex setup due to advanced features | ||
| Value Proposition | Simple Brand Navigation | Enhanced Search & Conversion |
Value Proposition Brands Directory Section 2.0Simple Brand Navigation Wizzy AI Search & FilterEnhanced Search & Conversion | ||
Our Verdict
Brands Directory Section 2.0 is best suited for smaller stores or merchants with limited technical expertise who simply want to offer a basic brand directory for easier navigation. It’s a quick, easy solution for showcasing existing brands. Wizzy AI Search & Filter, however, is a more powerful investment for larger stores or those heavily focused on improving product discovery and conversion rates through advanced search capabilities, intelligent filtering, and personalized recommendations. The higher rating and numerous reviews suggest that it effectively addresses its target audience's needs, although the complexity of setup might be a factor for some merchants.
Common Questions
Which app is easier to set up?
Brands Directory Section 2.0 is likely much easier to set up due to its no-code requirement and simple functionality. Wizzy AI Search & Filter will likely require more configuration to leverage its advanced features.
Which app is better for large stores with many products?
Wizzy AI Search & Filter is better suited for larger stores because its AI-powered search and filtering capabilities can handle a larger product catalog more effectively.
Can Brands Directory Section 2.0 improve search engine optimization (SEO)?
It may indirectly improve SEO by providing clear internal linking to brand pages. However, Wizzy AI Search & Filter is more likely to have a direct impact on SEO due to its improved search functionality and product discovery.
Does Wizzy AI Search & Filter support multiple languages?
The provided data doesn't specify language support for Wizzy AI Search & Filter. You would need to consult their website or documentation for that information.
What is the main difference between 'Shop by Brand' offered by Brands Directory and 'Search by Brand' offered by Wizzy AI?
Brands Directory creates a dedicated section showcasing all brands, while Wizzy allows customers to search for specific brands within a comprehensive search interface alongside other search and filter options. One is proactive listing, the other is reactive search-driven.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store