B&S ‑ Add Custom Code vs XO Insert Codefor Shopify (2026)
Both B&S ‑ Add Custom Code and XO Insert Code aim to empower Shopify merchants to insert custom code like JavaScript, HTML, CSS, and Liquid directly into their storefronts without extensive coding knowledge. They cater to users seeking to integrate third-party tools like Google Analytics and Facebook Pixel, implement custom styling, and perform site verification. However, their current standing differs significantly, primarily in user feedback and perceived reliability. B&S ‑ Add Custom Code positions itself with an emphasis on an intuitive interface for all skill levels, while XO Insert Code focuses on ease of use and quick implementation. The key differentiator appears to be XO Insert Code's ability to add code to specific pages, products, and collections, offering greater control over code placement. B&S doesn't specify such granular placement options. This could be a significant factor for merchants needing contextual code implementation.
At a Glance
B&S ‑ Add Custom Code
0 reviews
XO Insert Code
91 reviews
Detailed Overview
B&S ‑ Add Custom Code
Insert JavaScript, HTML, CSS, and Liquid code into your store without any programming knowledge.
Key Features
- Adding HTML, CSS, Liquid, JQuery, and Javascript code.
- Manage multiple codes simultaneously.
- Adding code to the body section of your store.
- Adding code to the header of your store.
- Add Google Analytics, Google Tag Manager, Facebook Pixel and more.
XO Insert Code
Anyone can insert code into their store.
Key Features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating B&S ‑ Add Custom Code0/5 XO Insert Code5/5 | ||
| Reviews | 0 | 91 |
Reviews B&S ‑ Add Custom Code0 XO Insert Code91 | ||
| Code Placement Specificity | Header/Body | Specific Pages/Products/Collections |
Code Placement Specificity B&S ‑ Add Custom CodeHeader/Body XO Insert CodeSpecific Pages/Products/Collections | ||
| Ease of Use (Perceived) | Intuitive Interface for All Levels | Very Easy, Just Turn On and Paste |
Ease of Use (Perceived) B&S ‑ Add Custom CodeIntuitive Interface for All Levels XO Insert CodeVery Easy, Just Turn On and Paste | ||
| Value Proposition | Elevate Store with Custom Code, Smooth Workflow | Anyone Can Insert Code, Quick Implementation |
Value Proposition B&S ‑ Add Custom CodeElevate Store with Custom Code, Smooth Workflow XO Insert CodeAnyone Can Insert Code, Quick Implementation | ||
| Merchant Target | Merchants Needing Basic Site Verification and Styling | Merchants Needing Granular Control Over Code Placement |
Merchant Target B&S ‑ Add Custom CodeMerchants Needing Basic Site Verification and Styling XO Insert CodeMerchants Needing Granular Control Over Code Placement | ||
| Code Management | Manage Multiple Codes Simultaneously | Easy to Insert and Manage Code |
Code Management B&S ‑ Add Custom CodeManage Multiple Codes Simultaneously XO Insert CodeEasy to Insert and Manage Code | ||
| Code Types Supported | HTML, CSS, Liquid, JQuery, Javascript | HTML, CSS, Liquid and Javascript |
Code Types Supported B&S ‑ Add Custom CodeHTML, CSS, Liquid, JQuery, Javascript XO Insert CodeHTML, CSS, Liquid and Javascript | ||
Our Verdict
Currently, XO Insert Code presents a significantly more appealing option due to its perfect rating and substantial number of positive reviews. This suggests a proven track record of reliability and user satisfaction. Its ability to insert code into specific pages, products, or collections is a considerable advantage for merchants requiring fine-grained control. B&S ‑ Add Custom Code, while promising an intuitive interface, lacks any user feedback and, therefore, presents a higher risk.
For merchants prioritizing ease of use and quick setup with basic code insertion needs and those who don't mind being early adopters, B&S ‑ Add Custom Code *could* be a viable option. However, until it garners positive reviews, XO Insert Code is the safer and more recommended choice for most Shopify merchants needing custom code insertion capabilities.
Common Questions
Which app is easier to use?
XO Insert Code explicitly emphasizes ease of use, stating that anyone can insert code by simply pasting it into the app. B&S ‑ Add Custom Code claims an intuitive interface, but without reviews, it's impossible to verify its ease of use compared to XO Insert Code's proven simplicity.
Which app offers more control over code placement?
XO Insert Code provides greater control, allowing code insertion into specific pages, products, or collections. B&S ‑ Add Custom Code only mentions header and body placement.
Which app is better for integrating Google Analytics and Facebook Pixel?
Both apps explicitly mention the ability to add Google Analytics and Facebook Pixel code. Therefore, the choice depends on other factors like user reviews and code placement needs. XO Insert Code may be preferred as it allows placing different pixels on specific product pages.
What are the risks of choosing B&S ‑ Add Custom Code?
The primary risk is the lack of reviews. Without user feedback, it's impossible to assess the app's reliability, ease of use, or potential conflicts with other Shopify apps. It's a riskier choice compared to XO Insert Code, which has a proven track record.
Are the apps interchangeable?
While both allow inserting custom code, XO Insert Code's granular code placement (specific pages/products/collections) makes it more versatile. If you need to target code based on context, XO Insert Code is the superior option. If you only need header/body code insertion, they are more similar, but XO still has a significant edge because of the reviews.
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