BS ‑ Better Shipping vs EZLabel: Australia Post Shipfor Shopify (2026)
BS ‑ Better Shipping and EZLabel: Australia Post Ship, while both in the 'Shipping' category, serve fundamentally different purposes. Better Shipping (BS) focuses on providing granular control over shipping rate calculation and presentation to customers. It aims to boost profitability by allowing merchants to customize rates based on various factors like product, variant, and location. EZLabel, on the other hand, is laser-focused on streamlining the shipping label creation and fulfillment process for Australian merchants using Australia Post's MyPost Business service. It's about efficiency and automation of logistics, not rate optimization. The core distinction lies in their target audience. Better Shipping appeals to merchants who need complex shipping rules to maximize profit or manage unusual shipping scenarios. EZLabel caters specifically to Australian merchants using Australia Post who want to save time and reduce errors in the shipping process. EZLabel is about speed and automation for Australia Post customers, while BS is about control and customization for a broader merchant base aiming to optimize shipping rates based on intricate rules and scenarios.
At a Glance
BS ‑ Better Shipping
88 reviews
EZLabel: Australia Post Ship
459 reviews
Detailed Overview
BS ‑ Better Shipping
Custom shipping rates for your store. Control shipping and boost profits.
Key Features
- Flexible rules to suit almost every shipping scenario.
- Set individual shipping rates for each product or variant in your store.
- Restrict shipping based on zip/postal codes.
- Additional item shipping. For example, $10 for the first item, $5 for the next.
- Use shipping rules to combine shipping by product, variant, location and more.
EZLabel: Australia Post Ship
Australia Post MyPost Business shipping labels made easy
Key Features
- Only two clicks to print, fulfil and track shipping labels and orders
- Supports custom or flat rate packaging, signature on delivery and extra cover
- Partial fulfillments, multiple locations and packing slips
- Ship internationally or locally using standard or express shipping
- Print using thermal label printers or standard laser printers
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating BS ‑ Better Shipping4.8/5 EZLabel: Australia Post Ship5/5 | ||
| Reviews | 88 | 459 |
Reviews BS ‑ Better Shipping88 EZLabel: Australia Post Ship459 | ||
| Core Function | Custom Shipping Rate Calculation | Australia Post Shipping Label Automation |
Core Function BS ‑ Better ShippingCustom Shipping Rate Calculation EZLabel: Australia Post ShipAustralia Post Shipping Label Automation | ||
| Target Merchant | Merchants needing complex shipping rules | Australian Merchants using Australia Post MyPost Business |
Target Merchant BS ‑ Better ShippingMerchants needing complex shipping rules EZLabel: Australia Post ShipAustralian Merchants using Australia Post MyPost Business | ||
| Key Benefit | Profit Maximization via Custom Rates | Time Savings and Automation in Label Creation |
Key Benefit BS ‑ Better ShippingProfit Maximization via Custom Rates EZLabel: Australia Post ShipTime Savings and Automation in Label Creation | ||
| Ease of Use | Potentially more complex setup due to rule flexibility | Designed for ease of use with two-click label printing |
Ease of Use BS ‑ Better ShippingPotentially more complex setup due to rule flexibility EZLabel: Australia Post ShipDesigned for ease of use with two-click label printing | ||
| Geographic Scope | Global (rules-based, not carrier-specific) | Australia (Australia Post specific) |
Geographic Scope BS ‑ Better ShippingGlobal (rules-based, not carrier-specific) EZLabel: Australia Post ShipAustralia (Australia Post specific) | ||
| Value Proposition | Increased Profitability through Shipping Control | Efficient and Accurate Shipping Label Generation |
Value Proposition BS ‑ Better ShippingIncreased Profitability through Shipping Control EZLabel: Australia Post ShipEfficient and Accurate Shipping Label Generation | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
Choosing between BS ‑ Better Shipping and EZLabel: Australia Post Ship depends entirely on the merchant's needs. If you're an Australian merchant using Australia Post MyPost Business and primarily concerned with streamlining your shipping label process, EZLabel is the clear choice. Its high rating and large number of reviews suggest strong user satisfaction with its core functionality.
However, if you require a solution to customize your shipping rates based on a variety of factors like product, location, or weight – and you're not necessarily tied to Australia Post or a specific geographic location – Better Shipping is the better option. While it has fewer reviews, its feature set is specifically designed for complex shipping rule management. It is ideal for those who need to control profitability through custom shipping calculations.
Common Questions
What is the primary difference between Better Shipping and EZLabel?
Better Shipping focuses on custom shipping rate calculation for profit maximization, while EZLabel automates Australia Post shipping label creation.
Is either app limited to a specific geographic region?
Yes, EZLabel: Australia Post Ship is designed specifically for merchants in Australia using Australia Post's MyPost Business. Better Shipping is not limited by location.
Which app is easier to use?
EZLabel is likely easier to use for its specific purpose, focusing on two-click label printing. Better Shipping, with its flexible rule system, may require more initial setup.
Can Better Shipping help with international shipping?
Yes, Better Shipping can be used to set custom shipping rates for international orders, as its rules aren't carrier-specific. However, it doesn't provide direct label generation like EZLabel.
If I use a different shipping carrier other than Australia Post, which app is better for me?
If you don't use Australia Post, Better Shipping is the only viable option. EZLabel is exclusively for Australia Post MyPost Business users.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store