Catalog Maker by EasyCatalog vs Sherpas: Smart SEOfor Shopify (2026)
Catalog Maker by EasyCatalog and Sherpas: Smart SEO represent distinct yet valuable solutions for Shopify merchants in 2026. Catalog Maker by EasyCatalog focuses on enabling B2B and B2C sales through the creation of digital and PDF catalogs, line sheets, and price lists, emphasizing automation and integration with platforms like Canva. Its strength lies in its ability to streamline the catalog creation process for wholesale and retail purposes, particularly for merchants attending trade shows or seeking to distribute product information efficiently. On the other hand, Sherpas: Smart SEO aims to improve a store's search engine optimization (SEO), focusing on improving rankings, driving organic traffic, and boosting sales through features like AI-powered meta tag generation, image optimization, and broken link detection. Sherpas: Smart SEO offers tools and automation to handle SEO tasks which might be daunting for some. It focuses on improving visibility and reach by making stores SEO-friendly. While both apps aim to improve sales, their approach differs greatly. Catalog Maker directly supports catalog-based sales processes, especially for wholesale, while Sherpas: Smart SEO indirectly boosts sales by improving organic search visibility. Therefore, the choice hinges on whether the merchant's primary need is a streamlined catalog management system or a robust SEO improvement tool.
At a Glance
Catalog Maker by EasyCatalog
171 reviews
Sherpas: Smart SEO
842 reviews
Detailed Overview
Catalog Maker by EasyCatalog
Catalog Maker for Digital/PDF Wholesale & Retail catalogs, Line sheets, Price lists with order form!
Key Features
- Automation first PDF wholesale/retail catalog maker, line sheets, inventory list
- Unique wholesale channel. Use catalog as wholesale order form & wholesale prices
- Show variants in atable or as separate product - A4/Letter Auto Table of content
- Metafeilds, QR/Barcodes, shapes... Import products from catalogs & price-lists
- *NEW CANVA integration & SYNC data, images & prices in PDF catalog in a few mins
Sherpas: Smart SEO
Put your SEO on solid ground, improve rankings, drive more organic traffic, and boost sales.
Key Features
- Generate compelling product Meta Tags & Alt Tags with AI (ChatGPT-4 Turbo).
- Optimize your store images and page speed for better UX and higher SEO rank.
- Add JSON-LD structured data so that Google understands your store better.
- Automatically detect and fix broken onsite, visited, or external links.
- Have a detailed backlinks report and improve your link-building strategy.
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Catalog Maker by EasyCatalog4.6/5 Sherpas: Smart SEO5/5 | ||
| Reviews | 171 | 842 |
Reviews Catalog Maker by EasyCatalog171 Sherpas: Smart SEO842 | ||
| Core Function | PDF Catalog & Line Sheet Creation | SEO Optimization |
Core Function Catalog Maker by EasyCatalogPDF Catalog & Line Sheet Creation Sherpas: Smart SEOSEO Optimization | ||
| Target Merchant | Wholesalers & Retailers needing catalogs | All merchants needing better SEO |
Target Merchant Catalog Maker by EasyCatalogWholesalers & Retailers needing catalogs Sherpas: Smart SEOAll merchants needing better SEO | ||
| Key Feature 1 | Canva Integration & Sync | AI Meta Tag & Alt Tag Generation |
Key Feature 1 Catalog Maker by EasyCatalogCanva Integration & Sync Sherpas: Smart SEOAI Meta Tag & Alt Tag Generation | ||
| Key Feature 2 | Wholesale Channel Support in Catalog | Image & Page Speed Optimization |
Key Feature 2 Catalog Maker by EasyCatalogWholesale Channel Support in Catalog Sherpas: Smart SEOImage & Page Speed Optimization | ||
| Ease of Use (Inferred) | Moderate (requires catalog design knowledge) | Potentially easier with automation |
Ease of Use (Inferred) Catalog Maker by EasyCatalogModerate (requires catalog design knowledge) Sherpas: Smart SEOPotentially easier with automation | ||
| Value Proposition | Streamline catalog creation, boost B2B/B2C sales | Improve organic traffic, increase sales via SEO |
Value Proposition Catalog Maker by EasyCatalogStreamline catalog creation, boost B2B/B2C sales Sherpas: Smart SEOImprove organic traffic, increase sales via SEO | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For Shopify merchants heavily reliant on catalogs for wholesale or retail sales, especially those actively engaging in trade shows or requiring efficient distribution of product information through PDF documents, Catalog Maker by EasyCatalog is the more suitable choice. Its Canva integration, wholesale channel support, and automated catalog creation features offer significant time and cost savings. However, if the priority is to enhance organic search visibility, improve website loading speed, and drive more traffic through SEO best practices, then Sherpas: Smart SEO is the superior option. Its AI-powered tools and automation streamline the process of SEO optimization, making it accessible even to merchants with limited SEO expertise. Consider Sherpas if SEO feels intimidating.
Common Questions
Which app is better for wholesale businesses?
Catalog Maker by EasyCatalog is specifically designed for wholesale businesses needing to create catalogs and line sheets with wholesale pricing.
Does Sherpas: Smart SEO help with image optimization?
Yes, Sherpas: Smart SEO offers image optimization features to improve page speed and SEO ranking.
Can I use Canva designs in my Catalog Maker catalogs?
Yes, Catalog Maker offers a direct integration and sync with Canva, allowing you to incorporate your Canva designs into your catalogs.
Which app is easier to use for someone with no technical skills?
Sherpas: Smart SEO aims to simplify SEO tasks through automation, making it potentially more user-friendly for those with limited technical skills. While Catalog Maker allows for easier catalog creation, it likely still requires some baseline understanding of product data and visual layout.
If I want to focus on SEO *and* catalog creation, should I choose one app over the other?
These apps address different needs. If budget allows, using both could be beneficial. However, prioritize based on your most pressing need. If catalogs are crucial for sales (especially wholesale), start with Catalog Maker. If organic traffic is a bigger issue, focus on Sherpas: Smart SEO first.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store