Census: Customer Surveys vs OC Meta Pixel Facebook Pixelsfor Shopify (2026)
Census: Customer Surveys and OC Meta Pixel Facebook Pixels both fall under the Analytics category on Shopify, but they address very different needs. Census focuses on gathering direct customer feedback through surveys to understand customer sentiment and potentially improve products or services. OC Meta Pixel Facebook Pixels, on the other hand, is geared towards optimizing Facebook and TikTok advertising campaigns by providing enhanced tracking and data analysis related to ad performance. While both apps have perfect 5/5 ratings, OC Meta Pixel boasts significantly more reviews (68 vs 23), suggesting a broader user base and potentially more established presence. The choice between them hinges on whether a merchant's priority lies in understanding customer opinions directly or optimizing their paid advertising efforts on Meta and TikTok platforms.
At a Glance
Census: Customer Surveys
23 reviews
OC Meta Pixel Facebook Pixels
68 reviews
Detailed Overview
OC Meta Pixel Facebook Pixels
Maximize Facebook Pixel Ad Report! Multiple Facebook Pixels, Conversion API, UTM Tracking, Pixle
Key Features
- Setup multiple Meta Pixels & TikTok Pixel in only 1 Step, No Login, No coding
- Bypass iOS 14+ update and ad blockers issue with Advanced Conversion API (CAPI)
- Access real-time UTM attribution report Facebook and Instagram Ads to max ROAS
- Manage Multiple Pixel Facebook for niche targeting and backup purpose
- Improve your event match quality score
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Census: Customer Surveys5/5 OC Meta Pixel Facebook Pixels5/5 | ||
| Reviews | 23 | 68 |
Reviews Census: Customer Surveys23 OC Meta Pixel Facebook Pixels68 | ||
| Core Functionality | Customer Surveys | Meta & TikTok Pixel Management and Optimization |
Core Functionality Census: Customer SurveysCustomer Surveys OC Meta Pixel Facebook PixelsMeta & TikTok Pixel Management and Optimization | ||
| Key Features | Not specified in data | Multiple Pixel Setup, Conversion API, UTM Tracking, Event Match Quality Improvement |
Key Features Census: Customer SurveysNot specified in data OC Meta Pixel Facebook PixelsMultiple Pixel Setup, Conversion API, UTM Tracking, Event Match Quality Improvement | ||
| Target Merchant | Merchants seeking customer feedback and insights | Merchants heavily reliant on Facebook & TikTok Ads for customer acquisition |
Target Merchant Census: Customer SurveysMerchants seeking customer feedback and insights OC Meta Pixel Facebook PixelsMerchants heavily reliant on Facebook & TikTok Ads for customer acquisition | ||
| Ease of Use (based on implication) | Implied ease of use due to lack of specific technical features | Potentially more technical setup due to features like Conversion API and UTM tracking |
Ease of Use (based on implication) Census: Customer SurveysImplied ease of use due to lack of specific technical features OC Meta Pixel Facebook PixelsPotentially more technical setup due to features like Conversion API and UTM tracking | ||
| Value Proposition | Improve products and services based on direct customer feedback | Maximize ROAS and optimize advertising campaigns on Meta and TikTok |
Value Proposition Census: Customer SurveysImprove products and services based on direct customer feedback OC Meta Pixel Facebook PixelsMaximize ROAS and optimize advertising campaigns on Meta and TikTok | ||
Our Verdict
If a Shopify merchant's primary goal is to understand their customers better through direct feedback and improve their product offerings or customer service, Census: Customer Surveys is the more suitable choice. However, for merchants heavily invested in Facebook and TikTok advertising, and who are looking to maximize their return on ad spend by leveraging advanced tracking, conversion optimization, and real-time data analysis, OC Meta Pixel Facebook Pixels is the clear winner. While both apps boast excellent ratings, the higher number of reviews for OC Meta Pixel suggests it's a more widely used and possibly more mature solution for its specific purpose. A merchant needing customer data and improved ad campaign performance might choose to use both.
Common Questions
Which app is better for improving ad campaign performance?
OC Meta Pixel Facebook Pixels is specifically designed to improve ad campaign performance on Facebook and TikTok through advanced tracking, conversion API, and UTM tracking features.
Which app should I choose if I want to understand my customers' opinions?
Census: Customer Surveys is the appropriate choice if you want to collect and analyze customer feedback through surveys to understand their opinions and preferences.
Does OC Meta Pixel Facebook Pixels help with iOS 14+ updates?
Yes, OC Meta Pixel Facebook Pixels provides a Conversion API to bypass iOS 14+ update restrictions and ad blockers.
Can I use both apps together?
Yes, you can use both apps together. Census can help you understand your customers, and OC Meta Pixel Facebook Pixels can help you optimize your ad campaigns targeting those customers.
Which app has more users?
Based on the number of reviews, OC Meta Pixel Facebook Pixels appears to have more users (68 reviews) compared to Census: Customer Surveys (23 reviews).
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