Claimbase: Instagram Sales vs Facebook New Customer Trackingfor Shopify (2026)
Claimbase: Instagram Sales and Facebook New Customer Tracking both aim to enhance advertising on Shopify, but target different platforms and strategies. Claimbase: Instagram Sales focuses on directly integrating sales from Instagram, suggesting a feature set centered around streamlining the selling process on that platform. In contrast, Facebook New Customer Tracking centers around improving Facebook ad performance by specifically tracking and optimizing for new customer acquisition using server-side events. The latter is presented as an extension to existing Facebook ad setups, implying it complements, rather than replaces, standard Facebook advertising tools.
At a Glance
Claimbase: Instagram Sales
15 reviews
Facebook New Customer Tracking
1 reviews
Detailed Overview
Facebook New Customer Tracking
Send an Event to Facebook Ads if a New Customer Purchases
Key Features
- Optimize your Ads for New Customers and not for Recurring and Returning ones.
- Easy Setup: Just copy your Facebook Pixel and API key and start tracking
- Server Side: This event is being sent server side and with great event quality
Feature Comparison
| Rating | 5/5 | 3/5 |
Rating Claimbase: Instagram Sales5/5 Facebook New Customer Tracking3/5 | ||
| Reviews | 15 | 1 |
Reviews Claimbase: Instagram Sales15 Facebook New Customer Tracking1 | ||
| Platform Focus | ||
Platform Focus Claimbase: Instagram SalesInstagram Facebook New Customer TrackingFacebook | ||
| Primary Function | Instagram Sales Integration | New Customer Acquisition Tracking for Facebook Ads |
Primary Function Claimbase: Instagram SalesInstagram Sales Integration Facebook New Customer TrackingNew Customer Acquisition Tracking for Facebook Ads | ||
| Target Audience | Merchants heavily reliant on Instagram for sales | Merchants already using Facebook Ads and wanting to optimize for new customers |
Target Audience Claimbase: Instagram SalesMerchants heavily reliant on Instagram for sales Facebook New Customer TrackingMerchants already using Facebook Ads and wanting to optimize for new customers | ||
| Ease of Use (Implied) | Not explicitly stated | Easy Setup: Copy Facebook Pixel and API Key |
Ease of Use (Implied) Claimbase: Instagram SalesNot explicitly stated Facebook New Customer TrackingEasy Setup: Copy Facebook Pixel and API Key | ||
| Event Tracking | Not explicitly stated | Server-Side NewCustomerPurchase event |
Event Tracking Claimbase: Instagram SalesNot explicitly stated Facebook New Customer TrackingServer-Side NewCustomerPurchase event | ||
| Value Proposition | Not explicitly stated, likely streamlined Instagram sales | Optimize Facebook Ads for New Customer Acquisition |
Value Proposition Claimbase: Instagram SalesNot explicitly stated, likely streamlined Instagram sales Facebook New Customer TrackingOptimize Facebook Ads for New Customer Acquisition | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
Claimbase: Instagram Sales, based on its name, caters to merchants heavily invested in Instagram as a sales channel. If Instagram is a major source of revenue, this app is likely to offer targeted benefits. On the other hand, Facebook New Customer Tracking is suitable for merchants who are already running Facebook Ads and are looking to fine-tune their campaigns to attract new customers specifically. Its server-side event tracking suggests a more sophisticated approach to Facebook ad optimization. Given the low review count for Facebook New Customer Tracking and its specific feature set, merchants should carefully consider if their Facebook Ads setup aligns with the app's intended use case before installing. Claimbase's higher ratings may indicate it's a more reliable general purpose solution, assuming its name accurately reflects its features.
Common Questions
Does Claimbase: Instagram Sales work with Facebook Ads?
The app description does not directly state integration with Facebook Ads. Its focus appears to be on Instagram sales. It may, however, indirectly contribute to Facebook ad performance if it increases overall brand awareness through Instagram.
Is Facebook New Customer Tracking a standalone Facebook Ads solution?
No. The app description explicitly states that it extends existing Facebook Ads setups and is ideally used in addition to a standard Facebook Ads configuration.
Which app is easier to set up?
The app description for Facebook New Customer Tracking indicates 'Easy Setup: Just copy your Facebook Pixel and API key.' No similar statement is made about Claimbase: Instagram Sales, so Facebook New Customer Tracking is likely easier to set up.
Which app provides better event tracking data?
Facebook New Customer Tracking provides server-side tracking of the 'NewCustomerPurchase' event, which is specifically useful for Facebook Ads optimization. Claimbase's event tracking capabilities, if any, are not detailed in the provided data.
Which app is better for a brand just starting with social media marketing?
Claimbase: Instagram Sales might be better if the brand intends to focus heavily on Instagram. However, a general-purpose Facebook Shopify app (as suggested in the description of Facebook New Customer Tracking) might be more beneficial for overall social media marketing efforts.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store