Clay: B2B Wholesale Pricing vs OSOM Post Purchase Surveysfor Shopify (2026)
Clay: B2B Wholesale Pricing and OSOM Post Purchase Surveys are both 5-star rated Shopify apps in the 'Forms' category, but cater to vastly different needs. Clay focuses on enabling B2B and wholesale pricing strategies, allowing merchants to offer tiered pricing and volume discounts to specific customer groups. OSOM, on the other hand, helps merchants gather customer feedback through post-purchase surveys to understand customer satisfaction and improve the customer journey. While both utilize forms, their functionalities and target audiences are completely distinct. Clay is designed for merchants seeking to optimize their B2B sales, while OSOM is for those looking to gain deeper customer insights.
At a Glance
Clay: B2B Wholesale Pricing
81 reviews
OSOM Post Purchase Surveys
1 reviews
Detailed Overview
OSOM Post Purchase Surveys
Get insights about the audience with Post Purchase Surveys: measure and understand your customers.
Key Features
- Install and launch surveys in as little as 5 minutes from installation to deploy
- Control when to show or not to show form and translations of surveys.
- Gather and review responses directly in the administration panel.
- Use export .csv or .xlsx features to work with a higher volume of responses.
- Get almost instant help from our friendly and responsive customer support.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Clay: B2B Wholesale Pricing5/5 OSOM Post Purchase Surveys5/5 | ||
| Reviews | 81 | 1 |
Reviews Clay: B2B Wholesale Pricing81 OSOM Post Purchase Surveys1 | ||
| Primary Function | B2B Wholesale Pricing | Post-Purchase Surveys |
Primary Function Clay: B2B Wholesale PricingB2B Wholesale Pricing OSOM Post Purchase SurveysPost-Purchase Surveys | ||
| Target Merchant | B2B and Wholesale Businesses | E-commerce businesses wanting customer feedback |
Target Merchant Clay: B2B Wholesale PricingB2B and Wholesale Businesses OSOM Post Purchase SurveysE-commerce businesses wanting customer feedback | ||
| Key Benefit | Increased B2B Sales & Revenue | Improved Customer Journey & Satisfaction |
Key Benefit Clay: B2B Wholesale PricingIncreased B2B Sales & Revenue OSOM Post Purchase SurveysImproved Customer Journey & Satisfaction | ||
| AI Integration | Not mentioned | AI Agent for Survey Question Generation |
AI Integration Clay: B2B Wholesale PricingNot mentioned OSOM Post Purchase SurveysAI Agent for Survey Question Generation | ||
| Ease of Use (Initial Setup) | Not mentioned | 5 Minute Setup |
Ease of Use (Initial Setup) Clay: B2B Wholesale PricingNot mentioned OSOM Post Purchase Surveys5 Minute Setup | ||
| Data Export | Not mentioned | .csv or .xlsx |
Data Export Clay: B2B Wholesale PricingNot mentioned OSOM Post Purchase Surveys.csv or .xlsx | ||
| Customer Support | Not mentioned | Friendly and Responsive Customer Support |
Customer Support Clay: B2B Wholesale PricingNot mentioned OSOM Post Purchase SurveysFriendly and Responsive Customer Support | ||
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Our Verdict
The choice between Clay: B2B Wholesale Pricing and OSOM Post Purchase Surveys depends entirely on the merchant's objectives. If the business model involves wholesale or B2B sales, and the goal is to offer customized pricing tiers to different customer segments, Clay is the clear choice. Conversely, if the primary need is to understand customer satisfaction and gather feedback on the post-purchase experience to improve the customer journey, OSOM is the more suitable option. While OSOM has significantly fewer reviews, its focus on customer feedback and integration with AI makes it a strong option for businesses prioritizing customer insights.
Common Questions
Does Clay: B2B Wholesale Pricing collect customer feedback?
No, Clay: B2B Wholesale Pricing primarily focuses on enabling wholesale and B2B pricing strategies, not collecting general customer feedback.
Can OSOM Post Purchase Surveys be used for B2B businesses?
Yes, OSOM can be used by B2B businesses to understand customer satisfaction and gather feedback. However, it doesn't offer B2B pricing features like Clay does.
Is Clay easier to set up than OSOM?
The information provided doesn't allow a direct comparison. The OSOM app description states it has a 5-minute setup. There is no equivalent claim for Clay.
Which app is more likely to increase sales immediately?
Clay: B2B Wholesale Pricing is more directly tied to increasing sales by enabling wholesale pricing, although OSOM has potential to indirectly increase sales by improving customer experience and leading to greater retention and loyalty. The directness suggests Clay may cause more immediate sales growth.
Can I use both apps together effectively?
Yes, you can use both apps together. Clay will handle your B2B pricing strategy and customer segmentation, while OSOM will help you understand the needs of your overall customer base through surveys, including your B2B customers. The combination offers a more holistic approach to sales and customer satisfaction.
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