Convbox Tracking vs ∞ Google Ads Tracking & GTMfor Shopify (2026)
Convbox Tracking and ∞ Google Ads Tracking & GTM are both Shopify apps designed to improve ad tracking and conversion data accuracy, particularly in the face of privacy changes like iOS 14+. However, they cater to different advertising platforms and offer distinct approaches. Convbox Tracking focuses heavily on Facebook, TikTok, and Google Ads providing a unified pixel and API solution. It emphasizes ease of use, particularly for installing Facebook Conversions API and managing multiple Facebook Pixels without coding. It appears targeted toward merchants primarily concerned with improving ROAS on Facebook and TikTok ads, offering features like UTM tag automation and audience building. ∞ Google Ads Tracking & GTM, on the other hand, centers on Google Ads and Google Analytics 4 (GA4), with support for Bing UET. The app positions itself as a robust solution for installing multiple tracking codes and leveraging Google Tag Manager (GTM) for advanced, customized tracking. It emphasizes server-side tracking and data layer automation, suggesting a target audience comfortable with or wanting to learn GTM for more granular control over their Google Ads tracking and reporting. The app highlights infinite server-side event tracking, indicating its capacity for large-scale or complex tracking needs.
At a Glance
Convbox Tracking
16 reviews
∞ Google Ads Tracking & GTM
198 reviews
Detailed Overview
Convbox Tracking
Protect Your Ad budget with smart tracking, send accurate event data to Facebook, Google, Tiktok etc
Key Features
- Use Facebook Conversions API for a more accurate tracking without coding
- Easy install multiple Facebook Pixels as backup,test & optimize collection Pixel
- Server side tracking with Facebook Events API for all your pixels
- Easy install,accurate conversion tracking for IOS14+ with CAPI & 1st Party Pixel
- UTM tag automation, Pixel report, FB Catalog & multi Audience builder & more
∞ Google Ads Tracking & GTM
Add multiple Google Ads conversions & GA4.Unlimited server-side event tracking by using Tag Manager
Key Features
- Powerful Tracking Tag Manager Data Layer Automation For Faster Load & Accuracy.
- Infinite Google Ads Conversion Tracking (+Enhanced) & Dynamic Re-marketing
- Accurate & Complete GA4, Bing UET Conversion Tracking E-commerces Integration
- Set up Server-Side Google Conversion Tag Manager(GTM) container in a few clicks.
- Automated Google Tag Manager Setup for Accurate Google Ads Conversion Tracking.
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Convbox Tracking5/5 ∞ Google Ads Tracking & GTM4.8/5 | ||
| Reviews | 16 | 198 |
Reviews Convbox Tracking16 ∞ Google Ads Tracking & GTM198 | ||
| Primary Ad Platform Focus | Facebook, TikTok, Google Ads | Google Ads, GA4, Bing UET |
Primary Ad Platform Focus Convbox TrackingFacebook, TikTok, Google Ads ∞ Google Ads Tracking & GTMGoogle Ads, GA4, Bing UET | ||
| Ease of Use | Emphasizes no-code installation of Facebook Conversion API and multi-pixel management | One-click installation; focuses on simplified Google Tag Manager Setup and data layer automation |
Ease of Use Convbox TrackingEmphasizes no-code installation of Facebook Conversion API and multi-pixel management ∞ Google Ads Tracking & GTMOne-click installation; focuses on simplified Google Tag Manager Setup and data layer automation | ||
| Tracking Method | Facebook Conversions API (server-side tracking), 1st Party Pixel | Server-Side Google Conversion Tag Manager (GTM) container |
Tracking Method Convbox TrackingFacebook Conversions API (server-side tracking), 1st Party Pixel ∞ Google Ads Tracking & GTMServer-Side Google Conversion Tag Manager (GTM) container | ||
| Key Features | UTM tag automation, Pixel report, FB Catalog & multi Audience builder | Dynamic Re-marketing, Data Layer Automation, Enhanced E-commerce Integration |
Key Features Convbox TrackingUTM tag automation, Pixel report, FB Catalog & multi Audience builder ∞ Google Ads Tracking & GTMDynamic Re-marketing, Data Layer Automation, Enhanced E-commerce Integration | ||
| Target Merchant | Merchants prioritizing Facebook and TikTok ads, needing simple FB API integration and audience management | Merchants heavily invested in Google Ads, comfortable with GTM or seeking advanced tracking customization options |
Target Merchant Convbox TrackingMerchants prioritizing Facebook and TikTok ads, needing simple FB API integration and audience management ∞ Google Ads Tracking & GTMMerchants heavily invested in Google Ads, comfortable with GTM or seeking advanced tracking customization options | ||
| Value Proposition | Improve Facebook Ads ROAS through accurate, stable data | Unlimited server-side event tracking and customized tracking via Google Tag Manager |
Value Proposition Convbox TrackingImprove Facebook Ads ROAS through accurate, stable data ∞ Google Ads Tracking & GTMUnlimited server-side event tracking and customized tracking via Google Tag Manager | ||
Our Verdict
For merchants primarily focused on Facebook and TikTok advertising and seeking a straightforward solution for implementing Facebook Conversions API and managing multiple Facebook pixels without coding, Convbox Tracking is the better choice. Its emphasis on ease of use and features tailored for Facebook ad optimization make it ideal for those who want accurate tracking with minimal technical overhead. However, the limited number of reviews suggests caution, and further investigation into user experiences might be warranted.
For merchants heavily invested in Google Ads and Google Analytics 4, and who are comfortable with or want to leverage Google Tag Manager for more granular control over their tracking, ∞ Google Ads Tracking & GTM is the superior option. Its focus on GTM integration, data layer automation, and server-side tracking capabilities provides the flexibility and power needed for advanced Google Ads optimization. The significantly larger number of reviews provides more social proof and a better understanding of the app's performance.
Common Questions
Which app is easier to set up for someone with no coding experience?
Convbox Tracking positions itself as extremely easy to install and use without any coding required for Facebook Conversion API integration. While ∞ Google Ads Tracking & GTM offers one-click installation, fully utilizing its capabilities often involves working with Google Tag Manager, which can have a steeper learning curve.
Which app is better for improving ROAS on Facebook ads?
Convbox Tracking is explicitly designed to improve ROAS on Facebook ads by resolving tracking issues related to iOS 14+ and providing accurate event data to the Facebook algorithm.
Can I use both apps simultaneously?
While technically possible, using both apps simultaneously might lead to data conflicts or inaccuracies. It's generally recommended to choose the app that best aligns with your primary advertising platform and tracking needs.
Does either app offer support for platforms other than Facebook, Google, TikTok, or Bing?
Based on the descriptions, neither app explicitly mentions support for other advertising platforms beyond Facebook, TikTok, Google Ads, GA4, and Bing UET. You would need to investigate further on the Shopify App Store pages to determine compatibility with other platforms.
Which app provides more advanced tracking customization options?
∞ Google Ads Tracking & GTM, through its integration with Google Tag Manager, offers more advanced and customizable tracking options. GTM allows for creating and managing custom tags, triggers, and variables to track specific events and user behavior on your website.
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