Best Alternatives to ∞ Google Ads Tracking & GTMfor Shopify (2026)

This app is a strong contender for merchants seeking broader multi-channel tracking, covering Facebook, TikTok, Pinterest, Snapchat, and Twitter. Its focus on server-side tracking for Facebook and TikTok, combined with GDPR compliance, offers an advantage for businesses prioritizing data privacy and accurate attribution across these popular platforms.

This app focuses on maximizing Facebook ad performance by providing unlimited Facebook and TikTok Pixels, conversion API integration, and real-time UTM attribution reporting. Its ability to bypass iOS 14 updates and ad blockers addresses a key pain point for advertisers seeking accurate and reliable conversion data.

RetentionX offers a comprehensive e-commerce growth OS, bundling customer intelligence, conversion tracking, attribution, and marketing automation into a single platform. Its server-side tracking and automated audience segmentation can replace multiple tools, simplifying a merchant's tech stack and maximizing growth across various marketing channels.

Peel focuses on retention analytics, offering insights into customer lifetime value (LTV), churn, and subscription growth. While not a direct replacement for Google Ads tracking, its ready-made templates and focus on retention metrics can help merchants optimize their overall marketing strategy and reduce reliance on paid acquisition.

Omega Twitter Pixel provides dedicated tracking for Twitter/X, offering detailed event breakdowns and a Conversion API solution to overcome iOS 14.5 limitations. Its multi-pixel power allows for assigning multiple Twitter Pixels based on page, product, or collection, offering granular control over tracking.

The data provided does not give sufficient details on the features of this app to make a complete comparison.

NestAds offers a comprehensive view of cross-channel marketing attribution, allowing merchants to understand how each channel contributes to sales. Its server-side tracking pixel helps avoid tracking errors caused by iOS 14 and other limitations, providing a more accurate picture of customer journeys.

Upstack enhances server-side data quality and addresses attribution issues, particularly for Meta and TikTok ads. Its native server-side pixel helps stitch lost click IDs and session data, improving attribution and driving ROAS and CPAs, which can lead to improved ad targeting.

For merchants heavily invested in Pinterest advertising, Omega Multi Pinterest Pixels allows for installing multiple pixels and tracking key conversion events in real-time. This provides valuable data for optimizing Pinterest ad campaigns and scaling effectively.

Convbox Tracking helps protect ad budgets by providing smart tracking and accurate event data to Facebook, Google, and TikTok. Its Facebook Conversions API integration resolves tracking issues caused by iOS 14+, offering a reliable solution for accurate conversion tracking and improved ROAS.