Conversios for Microsoft Ads vs Retention Xfor Shopify (2026)
Conversios for Microsoft Ads and Retention X are both Shopify apps within the 'Ads' category, but they cater to distinct needs and offer vastly different functionalities. Conversios focuses primarily on simplifying and automating the setup and optimization of Microsoft Advertising campaigns. It offers features such as automated UET tag setup, real-time product sync with Microsoft Merchant Center, and one-click integration with Microsoft Clarity and LinkedIn Insight Pixel. It's built specifically for DTC and e-commerce stores aiming to improve their Microsoft Ads performance with accurate tracking and real-time product information. Retention X, on the other hand, positions itself as a comprehensive e-commerce growth operating system. It unifies customer intelligence, conversion tracking, attribution, and marketing automation. Retention X boasts a wide array of features including customer lifetime value (LTV) calculations, RFM analysis, automated audience segmentation, and auto merchandising based on conversion data. Its target audience is customer-obsessed teams looking to maximize growth, retention, and profitability by consolidating various tools into a single platform.
At a Glance
Conversios for Microsoft Ads
0 reviews
Retention X
118 reviews
Detailed Overview
Conversios for Microsoft Ads
Set up Microsoft Ads, automate feed syncing, and integrate UET, Clarity, and LinkedIn pixels.
Key Features
- Accurate Microsoft Ads conversion tracking with automated UET tag setup
- Track Add to Cart, Checkout & Purchase events across Shopify
- Real-time product, price & availability sync to Microsoft Merchant Center
- Microsoft Clarity & LinkedIn Insight Pixel integration in one click
- Optimized product sync to improve Microsoft Shopping feed approval rates
Retention X
E-Commerce Growth OS: Customer Analytics, Tracking, Attribution & Marketing Automation.
Key Features
- Customer Intelligence: LTV, cohorts, RFM, attribution & product analytics
- Identity & Tracking: Server-side, cross-device. Resolve anonymous sessions
- Automated Audiences: Create & sync segments to Klaviyo, Meta, Google and TikTok
- Auto Merchandising: Automate product sorting based on real conversion data
- Conversion APIs: Push enriched events to ad platforms for to optimize spend
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Conversios for Microsoft Ads0/5 Retention X5/5 | ||
| Reviews | 0 | 118 |
Reviews Conversios for Microsoft Ads0 Retention X118 | ||
| Primary Focus | Microsoft Ads Automation | E-commerce Growth OS |
Primary Focus Conversios for Microsoft AdsMicrosoft Ads Automation Retention XE-commerce Growth OS | ||
| Key Features | UET Setup, Product Sync, Clarity/LinkedIn Pixel | Customer Intelligence, Automated Audiences, Auto Merchandising |
Key Features Conversios for Microsoft AdsUET Setup, Product Sync, Clarity/LinkedIn Pixel Retention XCustomer Intelligence, Automated Audiences, Auto Merchandising | ||
| Target Merchant Type | DTC & E-commerce Stores | Customer-Obsessed Teams |
Target Merchant Type Conversios for Microsoft AdsDTC & E-commerce Stores Retention XCustomer-Obsessed Teams | ||
| Ease of Use (Perceived) | Simpler, Focused on Microsoft Ads | Potentially Complex, Comprehensive Platform |
Ease of Use (Perceived) Conversios for Microsoft AdsSimpler, Focused on Microsoft Ads Retention XPotentially Complex, Comprehensive Platform | ||
| Value Proposition | Improved Microsoft Ads Performance | Holistic Growth & Retention |
Value Proposition Conversios for Microsoft AdsImproved Microsoft Ads Performance Retention XHolistic Growth & Retention | ||
| Attribution Capabilities | Basic Conversion Tracking | Advanced Cross-Device Attribution |
Attribution Capabilities Conversios for Microsoft AdsBasic Conversion Tracking Retention XAdvanced Cross-Device Attribution | ||
Our Verdict
For merchants solely focused on optimizing their Microsoft Ads campaigns and seeking a straightforward solution for setting up conversion tracking and product sync, Conversios for Microsoft Ads might be a suitable option, assuming its lack of reviews isn't a major deterrent. However, the absence of reviews and a 0-star rating in 2026 raise significant concerns.
Retention X is the clear choice for merchants seeking a comprehensive e-commerce growth platform. Its robust customer intelligence, marketing automation, and attribution capabilities make it ideal for teams looking to understand their customers better, optimize their marketing efforts, and drive sustainable growth. The high rating and significant number of reviews further solidify its position as a reliable and valuable tool.
Common Questions
Which app is easier to set up?
Conversios is likely easier to set up due to its narrower focus on Microsoft Ads. Retention X, being a comprehensive platform, likely requires more configuration.
Which app provides better customer insights?
Retention X provides far superior customer insights with features like LTV calculations, RFM analysis, and cohort analysis.
Which app is better for automating product feed updates?
Conversios specializes in real-time product sync to Microsoft Merchant Center, making it the better choice for this specific function.
Which app is more expensive?
Without pricing information, it's impossible to know for sure. However, comprehensive platforms like Retention X often come with higher subscription costs.
Which app is suitable for a small business just starting with Microsoft Ads?
Given the zero rating and lack of reviews, Conversios is a risky proposition even for a small business. While Retention X might be overkill, the lack of confidence in Conversios makes it hard to recommend.
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