CRM PLUS on LINE vs Whatsapp Marketing & Supportfor Shopify (2026)
CRM PLUS on LINE and Whatsapp Marketing & Support both aim to enhance customer communication and drive sales for Shopify merchants in 2026, but they approach this goal through different channels and feature sets. CRM PLUS on LINE focuses specifically on leveraging the LINE messaging platform, particularly popular in Asian markets, by enabling automated messaging based on customer data and Shopify tags. This app centers around targeted LINE communication, rich menus, and integrations with Shopify Flow, offering a highly specialized marketing tool. It stands out with it's ability to integrate social logins using LINE Login, however this is limited to Shopify Plus users. Whatsapp Marketing & Support, on the other hand, offers a broader multi-channel solution incorporating WhatsApp, Instagram, and Email. It emphasizes AI-powered automation for commerce and support, offering features like a unified inbox for multi-agent support, AI-driven cart recovery, order updates, and COD to prepaid conversion. Its strength lies in its wider reach and AI-driven capabilities, making it suitable for businesses seeking to consolidate customer communication across multiple platforms. The focus is on reducing customer acquisition cost (CAC) and improving conversions across multiple channels. Ultimately, the choice between the two depends on the merchant's target audience and existing communication infrastructure. CRM PLUS on LINE shines for merchants with a strong presence in regions where LINE is the primary messaging app, while Whatsapp Marketing & Support is better suited for those seeking a more comprehensive, AI-powered solution across multiple channels.
At a Glance
CRM PLUS on LINE
38 reviews
Whatsapp Marketing & Support
84 reviews
Detailed Overview
CRM PLUS on LINE
You can automate various LINE messages by using customer data such as abandoned checkout and more！
Key Features
- Add LINE integration blocks to the Shopify order status page and My Page.
- Use Shopify customer tags to send messages on LINE.
- Automate abandoned checkout message, restock notifications, etc on LINE.
- Deliver tabbed rich menus or dedicated rich menus to specific customers.
- More flexible delivery automation is possible with Shopify Flow integration.
Whatsapp Marketing & Support
AI powered commerce & support. Acquire new users and reduce CAC across Whatsapp, Instagram, Email
Key Features
- WhatsApp Commerce - Drive seamless transactions and support directly on WhatsApp
- Smart Automation – Automate campaigns to boost sales and convert COD to prepaid.
- Agent Support - Engage customers instantly across WhatsApp, Instagram & Email.
- Cart Recovery – Recover abandoned carts and boost conversions with timely nudges
- Order Updates – Send automatic order and delivery updates to customers.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating CRM PLUS on LINE5/5 Whatsapp Marketing & Support5/5 | ||
| Reviews | 38 | 84 |
Reviews CRM PLUS on LINE38 Whatsapp Marketing & Support84 | ||
| Primary Communication Channel | LINE | WhatsApp, Instagram, Email |
Primary Communication Channel CRM PLUS on LINELINE Whatsapp Marketing & SupportWhatsApp, Instagram, Email | ||
| Key Feature 1 | Shopify Customer Tag Based LINE Messaging | AI-Powered Automation for Sales and Support |
Key Feature 1 CRM PLUS on LINEShopify Customer Tag Based LINE Messaging Whatsapp Marketing & SupportAI-Powered Automation for Sales and Support | ||
| Key Feature 2 | LINE Login Integration (Shopify Plus) | Unified Inbox for Multi-Agent Support |
Key Feature 2 CRM PLUS on LINELINE Login Integration (Shopify Plus) Whatsapp Marketing & SupportUnified Inbox for Multi-Agent Support | ||
| Target Merchant | Businesses targeting LINE users | D2C brands seeking multi-channel automation |
Target Merchant CRM PLUS on LINEBusinesses targeting LINE users Whatsapp Marketing & SupportD2C brands seeking multi-channel automation | ||
| Ease of Use (Inferred) | Potentially more complex due to Shopify Flow and tag-based automation | Potentially easier with AI-powered automation and unified inbox |
Ease of Use (Inferred) CRM PLUS on LINEPotentially more complex due to Shopify Flow and tag-based automation Whatsapp Marketing & SupportPotentially easier with AI-powered automation and unified inbox | ||
| Value Proposition | Targeted LINE marketing and customer engagement | Reduced CAC and improved conversions across multiple channels |
Value Proposition CRM PLUS on LINETargeted LINE marketing and customer engagement Whatsapp Marketing & SupportReduced CAC and improved conversions across multiple channels | ||
| Abandoned Cart Recovery | Automated LINE messages | Timely nudges via WhatsApp |
Abandoned Cart Recovery CRM PLUS on LINEAutomated LINE messages Whatsapp Marketing & SupportTimely nudges via WhatsApp | ||
| Order Updates | Automated on LINE | Automated on WhatsApp |
Order Updates CRM PLUS on LINEAutomated on LINE Whatsapp Marketing & SupportAutomated on WhatsApp | ||
Our Verdict
If your primary customer base heavily relies on LINE for communication, and you need highly targeted messaging based on customer tags and specific triggers, CRM PLUS on LINE is the more suitable choice, especially if you're a Shopify Plus user and can leverage LINE Login. Its focus on a single, powerful platform allows for granular control over LINE interactions.
However, if you're aiming for a broader reach across multiple messaging platforms like WhatsApp, Instagram, and Email, and want to leverage AI-powered automation to streamline support, recover carts, and reduce CAC, Whatsapp Marketing & Support is the better option. Its unified inbox and AI capabilities offer a more comprehensive solution for managing customer communication across different channels. In short, CRM PLUS on LINE wins with focused execution, while Whatsapp Marketing & Support takes the prize for broad applicability and AI features.
Common Questions
Which app is easier to set up and manage?
Whatsapp Marketing & Support may be easier to manage due to its AI-powered automation and unified inbox, reducing the need for manual configuration of complex workflows. CRM PLUS on LINE requires more configuration around Shopify Flow integrations and customer tags.
Which app is better for abandoned cart recovery?
Both offer abandoned cart recovery features, but Whatsapp Marketing & Support offers the service through WhatsApp while CRM PLUS on LINE offers it via LINE. The more effective app depends on your customer's preferred communication channel.
Which app is more cost-effective?
Pricing details are not provided, so a cost comparison cannot be made. Evaluate the pricing plans of each app and consider the value they provide in terms of features and support relative to your budget.
Which app offers better customer support?
Both apps claim to offer support. CRM PLUS on LINE mentions initial setup support. Whatsapp Marketing & Support offers a unified inbox for multi-agent support. The 'better' app depends on the quality and responsiveness of their support teams, which is not available from the provided data.
Which app is better for Shopify Plus users?
CRM PLUS on LINE offers LINE Login integration specifically for Shopify Plus users, making it a more attractive option for those seeking to leverage social logins. This feature is not available to standard Shopify plans.
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