E! ‑ Loyalty Program & Rewards vs Toki Loyalty Program & Rewardsfor Shopify (2026)
Both E! ‑ Loyalty Program & Rewards and Toki Loyalty Program & Rewards offer Shopify merchants tools to build customer loyalty through points, rewards, referrals, and VIP tiers. E! emphasizes ease of use and broad appeal, focusing on making loyalty programs "fun" and engaging with gamified rewards. Toki, on the other hand, positions itself as an "all-in-one" platform, with a wider range of features including paid memberships, UGC engagement, survey integration, and more advanced analytics. While both apps boast perfect 5/5 ratings, E! has significantly more reviews (275) compared to Toki (66), suggesting a longer presence or broader adoption. Toki's inclusion of features like paid memberships and user-generated content (UGC) integration makes it suitable for businesses seeking more sophisticated loyalty program options and integrations. E! prioritizes simplicity and customer support with 24/7 assistance, targeting merchants seeking an easy-to-implement solution with a focus on core loyalty functionalities. Toki's strength lies in its holistic approach and deeper analytics, catering to brands aiming for data-driven loyalty strategies.
At a Glance
E! ‑ Loyalty Program & Rewards
275 reviews
Toki Loyalty Program & Rewards
66 reviews
Detailed Overview
E! ‑ Loyalty Program & Rewards
Create a fun, customizable loyalty and rewards program with points, referrals program, VIP tiers
Key Features
- Loyalty program with points, rewards program, referrals, and VIP tiers.
- Loyalty and Rewards program: offer points, discounts, or exclusive perks.
- Referral Program: Refer a friend with referral link. Refer and earn discounts!
- VIP rewards program: offer exclusive perks with VIP tiers & loyalty rewards!
- Friendly 24/7 support, multi language translation & smart tracking / analytics
Toki Loyalty Program & Rewards
Toki is the ultimate loyalty program solution — powering rewards, referrals, memberships & POS
Key Features
- Customizable loyalty programs for purchases, social engagement, UGC, and surveys
- VIP tiers based on points, spending, activities with exclusive benefits
- Flexible referrals with discount codes, tiered rewards and fraud protection
- Paid memberships with monthly/annual/lifetime plans, trials and prorations
- Detailed analytics showing engagement metrics, ROI and customer insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating E! ‑ Loyalty Program & Rewards5/5 Toki Loyalty Program & Rewards5/5 | ||
| Reviews | 275 | 66 |
Reviews E! ‑ Loyalty Program & Rewards275 Toki Loyalty Program & Rewards66 | ||
| Core Focus | Fun, Easy-to-Use Loyalty Program | All-in-One Loyalty Platform |
Core Focus E! ‑ Loyalty Program & RewardsFun, Easy-to-Use Loyalty Program Toki Loyalty Program & RewardsAll-in-One Loyalty Platform | ||
| Key Differentiator | Emphasis on Gamification and Customer Support | Paid Memberships, UGC, and Advanced Analytics |
Key Differentiator E! ‑ Loyalty Program & RewardsEmphasis on Gamification and Customer Support Toki Loyalty Program & RewardsPaid Memberships, UGC, and Advanced Analytics | ||
| Referral Program Flexibility | Referral link with discounts | Discount codes, tiered rewards, fraud protection |
Referral Program Flexibility E! ‑ Loyalty Program & RewardsReferral link with discounts Toki Loyalty Program & RewardsDiscount codes, tiered rewards, fraud protection | ||
| VIP Tiers | Exclusive perks and loyalty rewards | Points, spending, activities based with exclusive benefits |
VIP Tiers E! ‑ Loyalty Program & RewardsExclusive perks and loyalty rewards Toki Loyalty Program & RewardsPoints, spending, activities based with exclusive benefits | ||
| Target Merchant | Beginner to intermediate stores seeking simplicity | Growth-focused stores needing robust features and analytics |
Target Merchant E! ‑ Loyalty Program & RewardsBeginner to intermediate stores seeking simplicity Toki Loyalty Program & RewardsGrowth-focused stores needing robust features and analytics | ||
| Customer Support | 24/7 Friendly Support | Free Live Support & Onboarding |
Customer Support E! ‑ Loyalty Program & Rewards24/7 Friendly Support Toki Loyalty Program & RewardsFree Live Support & Onboarding | ||
| Additional Features | Multi language translation | Integration with POS Systems |
Additional Features E! ‑ Loyalty Program & RewardsMulti language translation Toki Loyalty Program & RewardsIntegration with POS Systems | ||
| Value Proposition | Increase customer retention through engaging rewards | Build deeper customer connections through flexible loyalty programs |
Value Proposition E! ‑ Loyalty Program & RewardsIncrease customer retention through engaging rewards Toki Loyalty Program & RewardsBuild deeper customer connections through flexible loyalty programs | ||
Our Verdict
For merchants seeking a simple, easy-to-use loyalty program with a focus on fun and immediate engagement, E! ‑ Loyalty Program & Rewards is a solid choice. Its strength lies in its intuitive interface and readily available customer support. This is suitable for smaller businesses or those new to loyalty programs who want to get started quickly.
Toki Loyalty Program & Rewards is better suited for larger or rapidly growing businesses requiring a more comprehensive and flexible solution. The ability to offer paid memberships, integrate UGC campaigns, and access detailed analytics provides a significant advantage for merchants willing to invest in a more data-driven approach. Toki is recommended for those seeking to deeply personalize and optimize their loyalty program, and it allows for integrations that make the program more flexible and profitable. Toki's ability to integrate with POS systems makes it more attractive for brick-and-mortar stores.
Common Questions
Which app is easier to set up and manage?
E! ‑ Loyalty Program & Rewards, due to its focus on simplicity and readily available 24/7 support, is likely easier to set up and manage, particularly for beginners. Toki's broader feature set might require a steeper learning curve.
Which app offers better support?
Both apps offer strong support. E! boasts 24/7 support, while Toki offers free live support and onboarding. The 'better' support depends on preference: E! provides constant availability, while Toki focuses on guided setup.
Which app is better for collecting customer data and insights?
Toki Loyalty Program & Rewards offers more detailed analytics, providing better insights into customer engagement, ROI, and overall loyalty program performance. E! provides analytics, but Toki focuses more on data-driven decisions.
Which app is better for stores with both online and offline presence?
Toki Loyalty Program & Rewards integrates with POS systems, making it a better choice for stores with both online and offline sales channels. E! does not list POS integration as a feature.
Which app offers more customization options?
Toki offers more customization options, especially in its VIP tiers, referral programs, and membership offerings, with deeper flexibility than E!.
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