easy Google Customer Reviews vs EM Form Builderfor Shopify (2026)
easy Google Customer Reviews and EM Form Builder are both Shopify apps in the "Surveys" category, but they serve vastly different purposes. easy Google Customer Reviews is laser-focused on integrating Google Customer Reviews into a Shopify store, automating the process of collecting verified reviews through Google. It streamlines setup by requiring only the Google Merchant Center ID and offering code-free integration. Its value proposition centers around leveraging the Google brand to build trust and improve conversion rates. In contrast, EM Form Builder is a general-purpose form creation tool, allowing merchants to build a wide variety of forms, including contact forms, order forms, and surveys, using a drag-and-drop interface. It aims to provide flexibility and customization in collecting information from customers through various touchpoints.
At a Glance
easy Google Customer Reviews
18 reviews
EM Form Builder
38 reviews
Detailed Overview
easy Google Customer Reviews
Adds Google Customer Reviews and Top Quality Store on Google widget to your store. No code required.
Key Features
- Google reviews help shoppers easily identify your site with the Google brand
- No coding required, setup google customer reviews within just a few clicks
- Collect google customer reviews via app block compatible post-purchase pages
EM Form Builder
Create any type of contact form, custom forms or multi step order forms for your store easily.
Key Features
- Create contact us form, questionnaire form, order forms or any form with captcha
- Get all form entries in app dashboard to manage it anytime & get it on email too
- Create form with conditional logic for dynamic forms
- Drag n Drop interface for easy setup, form builder with file upload option
- Create multistep forms with EVM Custom Form Builder + Feedback Form, Order Form
Feature Comparison
| Rating | 5/5 | 4.4/5 |
Rating easy Google Customer Reviews5/5 EM Form Builder4.4/5 | ||
| Reviews | 18 | 38 |
Reviews easy Google Customer Reviews18 EM Form Builder38 | ||
| Primary Function | Google Customer Reviews Integration | General Form Building |
Primary Function easy Google Customer ReviewsGoogle Customer Reviews Integration EM Form BuilderGeneral Form Building | ||
| Code Required | None | Minimal (Drag & Drop Interface) |
Code Required easy Google Customer ReviewsNone EM Form BuilderMinimal (Drag & Drop Interface) | ||
| Key Feature 1 | Google branded reviews | Drag & Drop Form Builder |
Key Feature 1 easy Google Customer ReviewsGoogle branded reviews EM Form BuilderDrag & Drop Form Builder | ||
| Key Feature 2 | Automated setup | Conditional Logic |
Key Feature 2 easy Google Customer ReviewsAutomated setup EM Form BuilderConditional Logic | ||
| Target Merchant | E-commerce stores seeking Google Reviews integration | Businesses needing diverse custom forms |
Target Merchant easy Google Customer ReviewsE-commerce stores seeking Google Reviews integration EM Form BuilderBusinesses needing diverse custom forms | ||
| Ease of Use | Very Easy | Easy |
Ease of Use easy Google Customer ReviewsVery Easy EM Form BuilderEasy | ||
| Value Proposition | Build trust through Google reviews | Collect custom data with flexible forms |
Value Proposition easy Google Customer ReviewsBuild trust through Google reviews EM Form BuilderCollect custom data with flexible forms | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
easy Google Customer Reviews is the clear choice for merchants whose primary goal is to integrate Google Customer Reviews into their Shopify store. Its simple setup and focus on Google's review program make it a quick and effective way to start collecting reviews and displaying the Google Trusted Store badge (implied by 'Top Quality Store on Google widget'). EM Form Builder, on the other hand, is better suited for merchants who need a versatile form creation tool for various purposes, such as collecting feedback, processing orders, or gathering customer information beyond just reviews. If you need comprehensive form building capabilities, EM Form Builder is the superior option.
Common Questions
Which app is easier to set up?
easy Google Customer Reviews is likely easier to set up due to its focused functionality and no-code requirement. You only need your Google Merchant Center ID.
Which app allows me to create a custom survey?
EM Form Builder allows you to create fully customized surveys with conditional logic, multi-step forms, and various field types.
Which app directly impacts SEO?
easy Google Customer Reviews indirectly impacts SEO by improving trust and credibility, which can lead to higher click-through rates and conversions. Google Reviews themselves can appear in search results.
Can I use both apps on my store?
Yes, you can use both apps. easy Google Customer Reviews handles Google Reviews specifically, while EM Form Builder provides a general form-building solution.
Which app is better for collecting detailed customer feedback?
EM Form Builder is better for collecting detailed customer feedback as it offers a wider range of form fields, conditional logic, and the ability to create multi-step forms tailored to specific feedback needs.
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