easy Google Customer Reviews vs Forma | Surveys that Convertfor Shopify (2026)
easy Google Customer Reviews and Forma | Surveys that Convert both fall under the 'Surveys' category on Shopify, but serve fundamentally different purposes and target different merchants. easy Google Customer Reviews focuses solely on integrating Google Customer Reviews into a store, leveraging the trust and brand recognition of Google to build credibility and potentially improve conversion rates. It automates the process of collecting post-purchase reviews and displaying the 'Top Quality Store on Google' badge, requiring only a Google Merchant Center ID and no coding knowledge. Forma, on the other hand, is a broader customer research tool designed to gather zero-party data directly from customers through customizable surveys. Its focus is on understanding customer motivations, preferences, and pain points, using this data to inform business decisions and improve the overall customer experience. Forma allows for full customization of surveys, data export, and theme integration, making it suitable for merchants who prioritize in-depth customer insights over immediate social proof.
At a Glance
easy Google Customer Reviews
18 reviews
Forma | Surveys that Convert
0 reviews
Detailed Overview
easy Google Customer Reviews
Adds Google Customer Reviews and Top Quality Store on Google widget to your store. No code required.
Key Features
- Google reviews help shoppers easily identify your site with the Google brand
- No coding required, setup google customer reviews within just a few clicks
- Collect google customer reviews via app block compatible post-purchase pages
Forma | Surveys that Convert
Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.
Key Features
- Fully customizable survey builder so you can ask your most pressing questions
- Access to your customer data in the admin portal, with option to export (CSV)
- Works directly with your theme with customizable CTA/survey style, format, text
- Full access to a survey and question library across brand and product topics
- Lightweight and integrated directly into Shopify admin with easy setup
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating easy Google Customer Reviews5/5 Forma | Surveys that Convert0/5 | ||
| Reviews | 18 | 0 |
Reviews easy Google Customer Reviews18 Forma | Surveys that Convert0 | ||
| Focus | Google Customer Reviews Integration | Customer Research & Zero-Party Data Collection |
Focus easy Google Customer ReviewsGoogle Customer Reviews Integration Forma | Surveys that ConvertCustomer Research & Zero-Party Data Collection | ||
| Data Source | Post-purchase Reviews (Verified by Google) | Custom Surveys |
Data Source easy Google Customer ReviewsPost-purchase Reviews (Verified by Google) Forma | Surveys that ConvertCustom Surveys | ||
| Key Benefit | Build Trust via Google Brand | Gain Customer Insights & Drive Conversions |
Key Benefit easy Google Customer ReviewsBuild Trust via Google Brand Forma | Surveys that ConvertGain Customer Insights & Drive Conversions | ||
| Coding Required | No | Potentially Theme Customization |
Coding Required easy Google Customer ReviewsNo Forma | Surveys that ConvertPotentially Theme Customization | ||
| Data Export | Not explicitly stated | Yes (CSV) |
Data Export easy Google Customer ReviewsNot explicitly stated Forma | Surveys that ConvertYes (CSV) | ||
| Value Proposition | Easy Google Reviews Integration for Social Proof | Customer Insights for Informed Business Decisions |
Value Proposition easy Google Customer ReviewsEasy Google Reviews Integration for Social Proof Forma | Surveys that ConvertCustomer Insights for Informed Business Decisions | ||
| Setup Complexity | Minutes (Google Merchant Center ID required) | More complex due to survey customization and theme integration |
Setup Complexity easy Google Customer ReviewsMinutes (Google Merchant Center ID required) Forma | Surveys that ConvertMore complex due to survey customization and theme integration | ||
Our Verdict
easy Google Customer Reviews is a better choice for merchants who want a quick and easy way to leverage the Google brand to build trust and increase conversion rates through verified customer reviews, without needing to write any code. It's ideal for stores seeking to establish credibility and improve their online reputation with minimal effort. Its strength is its simplicity and direct integration with a widely recognized platform.
Forma | Surveys that Convert is a better fit for merchants who prioritize in-depth customer research and are looking to gather zero-party data to inform product development, marketing strategies, and overall business decisions. While it requires more initial setup and effort, it offers greater flexibility and control over the data collection process. It is recommended for merchants who are comfortable with customizing their theme and analyzing customer data to improve their business.
Common Questions
What is the main difference between easy Google Customer Reviews and Forma?
easy Google Customer Reviews automates the integration of Google Customer Reviews, focusing on social proof, while Forma focuses on gathering customer insights through customizable surveys.
Which app requires coding?
easy Google Customer Reviews requires no coding. Forma may require some theme customization for optimal integration.
Which app is easier to set up?
easy Google Customer Reviews is significantly easier to set up, requiring only a Google Merchant Center ID.
If I only care about improving my Google ranking, which app should I choose?
easy Google Customer Reviews is directly related to Google Customer Reviews, which can influence your Google ranking. Forma indirectly improves rankings through improved products and marketing via customer research.
Can I export the data collected by both apps?
Forma explicitly allows data export in CSV format. Data export for easy Google Customer Reviews isn't clearly stated in the app description, but the data is managed within Google Merchant Center.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store