EG Auto Add to Cart Free Gift vs Essential Free Shipping Upsellfor Shopify (2026)
EG Auto Add to Cart Free Gift and Essential Free Shipping Upsell both aim to increase sales and average order value (AOV), but they employ different strategies. EG Auto Add to Cart Free Gift focuses on automated promotions, specifically 'Buy X Get Y,' BOGO offers, and automatically adding free gifts to carts based on pre-defined rules like cart value or specific product purchases. It caters to merchants seeking to implement complex, rule-based promotions with minimal manual intervention. Essential Free Shipping Upsell, on the other hand, centers on incentivizing customers to reach a specific cart value for free shipping. It utilizes a progress bar to visually motivate customers to add more items to their cart and offers upsells and cross-sells to further boost AOV.
At a Glance
EG Auto Add to Cart Free Gift
762 reviews
Essential Free Shipping Upsell
438 reviews
Detailed Overview
EG Auto Add to Cart Free Gift
EasyGift: Free gift with purchase app for auto add to cart automatic gift, BOGO & Buy X Get Y offer
Key Features
- Auto add to cart products when cart has certain products or is over a cart total
- Schedule rules for BOGO, Buy X Get Y offers to run them over a certain period
- Run targeted rules to give free gifts add on or free products to customers
- Add free gift with purchase trigged based on specific products or collections
- Add to cart upsells for easy gift
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating EG Auto Add to Cart Free Gift5/5 Essential Free Shipping Upsell5/5 | ||
| Reviews | 762 | 438 |
Reviews EG Auto Add to Cart Free Gift762 Essential Free Shipping Upsell438 | ||
| Primary Goal | Automated Promotions & Upsells | Increase AOV via Free Shipping Incentive |
Primary Goal EG Auto Add to Cart Free GiftAutomated Promotions & Upsells Essential Free Shipping UpsellIncrease AOV via Free Shipping Incentive | ||
| Key Feature | Auto Add to Cart Gifts/Products | Free Shipping Progress Bar |
Key Feature EG Auto Add to Cart Free GiftAuto Add to Cart Gifts/Products Essential Free Shipping UpsellFree Shipping Progress Bar | ||
| Upsell Strategy | Free Gift with Purchase, BOGO, Buy X Get Y | Cart Upsells & Cross-sells |
Upsell Strategy EG Auto Add to Cart Free GiftFree Gift with Purchase, BOGO, Buy X Get Y Essential Free Shipping UpsellCart Upsells & Cross-sells | ||
| Customization Level | Rule-based, Scheduled Promotions | Progress Bar Style, Goal Value |
Customization Level EG Auto Add to Cart Free GiftRule-based, Scheduled Promotions Essential Free Shipping UpsellProgress Bar Style, Goal Value | ||
| Target Merchant | Merchants needing complex promotional rule engine | Merchants prioritizing simplicity and leveraging free shipping incentives |
Target Merchant EG Auto Add to Cart Free GiftMerchants needing complex promotional rule engine Essential Free Shipping UpsellMerchants prioritizing simplicity and leveraging free shipping incentives | ||
| Ease of Use (Claimed) | "Super simple UI, as easy as meditation" | Implied simplicity by focusing on free shipping bar |
Ease of Use (Claimed) EG Auto Add to Cart Free Gift"Super simple UI, as easy as meditation" Essential Free Shipping UpsellImplied simplicity by focusing on free shipping bar | ||
| Value Proposition | Automated Upselling, Increased AOV through incentives. | Prevent lost revenue through free shipping incentive and cross/upselling |
Value Proposition EG Auto Add to Cart Free GiftAutomated Upselling, Increased AOV through incentives. Essential Free Shipping UpsellPrevent lost revenue through free shipping incentive and cross/upselling | ||
Our Verdict
For merchants wanting a hands-off approach to promotions, focusing on complex 'Buy X Get Y' or BOGO offers with automatic gift additions, EG Auto Add to Cart Free Gift is the better choice. Its scheduling feature also allows for advanced campaign planning. Essential Free Shipping Upsell is ideal for merchants primarily looking to increase AOV by leveraging the proven effectiveness of free shipping incentives, and who value a clean, customizable progress bar and integrated cart upsells. If your store already offers free shipping over a certain amount, Essential Free Shipping Upsell is an immediate win.
Common Questions
Which app is easier to set up and manage?
While both claim ease of use, Essential Free Shipping Upsell likely offers a simpler initial setup due to its focus on a single free shipping progress bar. EG Auto Add to Cart Free Gift may require more initial configuration due to the need to define various promotional rules.
Which app is better for running limited-time promotions?
EG Auto Add to Cart Free Gift is better suited for limited-time promotions due to its scheduling feature, which allows you to automatically start and stop promotions at specific times.
Which app is more focused on increasing Average Order Value (AOV)?
Both apps contribute to increased AOV. EG Auto Add to Cart Free Gift does so by incentivizing customers to add more items to qualify for free gifts or special offers. Essential Free Shipping Upsell directly focuses on increasing AOV through the free shipping progress bar and cart upsells/cross-sells. The focus of Essential is more direct.
Which app offers better reporting and analytics?
Only Essential Free Shipping Upsell explicitly mentions revenue tracking related to the free shipping bar. EG Auto Add to Cart Free Gift does not describe any reporting or analytics capabilities in the app description.
Do these apps work with Shopify Plus?
The app descriptions do not explicitly state compatibility with Shopify Plus. Further research would be needed to confirm compatibility.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store