Essential Free Shipping Upsell vs MultiVariants ‑ Bulk Orderfor Shopify (2026)
Essential Free Shipping Upsell and MultiVariants ‑ Bulk Order are both highly-rated Shopify apps (5/5), but they cater to drastically different needs. Essential Free Shipping Upsell focuses on increasing average order value (AOV) by incentivizing customers to spend more to qualify for free shipping. Its core functionality revolves around a customizable progress bar that motivates customers to add more items to their cart, along with features like upsells and cross-sells. In contrast, MultiVariants ‑ Bulk Order is not described in detail, but it appears to be focused on checkout and handling multiple variants of products, possibly for bulk order processing. Essential Free Shipping Upsell is clearly geared towards merchants looking to boost sales and AOV by leveraging the psychology of free shipping thresholds. The higher number of reviews (438 vs. 306) suggests a broader appeal or longer time in the market. The availability of customization options like translations and currency support indicates a focus on serving an international audience. The target audience for MultiVariants ‑ Bulk Order is likely merchants with complex product catalogs featuring numerous variants, especially those serving business customers or offering wholesale options.
At a Glance
Essential Free Shipping Upsell
438 reviews
MultiVariants ‑ Bulk Order
306 reviews
Detailed Overview
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Essential Free Shipping Upsell5/5 MultiVariants ‑ Bulk Order5/5 | ||
| Reviews | 438 | 306 |
Reviews Essential Free Shipping Upsell438 MultiVariants ‑ Bulk Order306 | ||
| Primary Goal | Increase AOV through free shipping incentives | Unknown; likely focuses on managing product variants and bulk orders |
Primary Goal Essential Free Shipping UpsellIncrease AOV through free shipping incentives MultiVariants ‑ Bulk OrderUnknown; likely focuses on managing product variants and bulk orders | ||
| Key Feature 1 | Free Shipping Progress Bar | Not Specified |
Key Feature 1 Essential Free Shipping UpsellFree Shipping Progress Bar MultiVariants ‑ Bulk OrderNot Specified | ||
| Key Feature 2 | Upselling & Cross-selling | Not Specified |
Key Feature 2 Essential Free Shipping UpsellUpselling & Cross-selling MultiVariants ‑ Bulk OrderNot Specified | ||
| Target Merchant | Merchants aiming to increase AOV and sales through strategic free shipping offers. | Merchants with products that come in many variations or are looking to facilitate bulk orders. |
Target Merchant Essential Free Shipping UpsellMerchants aiming to increase AOV and sales through strategic free shipping offers. MultiVariants ‑ Bulk OrderMerchants with products that come in many variations or are looking to facilitate bulk orders. | ||
| Ease of Use (Assumed) | Likely easy to set up due to pre-made styles and customization options | Likely focused on product catalog management requiring more configuration. |
Ease of Use (Assumed) Essential Free Shipping UpsellLikely easy to set up due to pre-made styles and customization options MultiVariants ‑ Bulk OrderLikely focused on product catalog management requiring more configuration. | ||
| Value Proposition | Turn free shipping into a profit-generating tool | Likely streamlines order processing for products with many variants. |
Value Proposition Essential Free Shipping UpsellTurn free shipping into a profit-generating tool MultiVariants ‑ Bulk OrderLikely streamlines order processing for products with many variants. | ||
Our Verdict
For merchants primarily focused on increasing the average order value by incentivizing customers to reach a free shipping threshold, Essential Free Shipping Upsell is the clear choice. Its features are directly targeted towards achieving this goal, and the higher review count indicates it is a well-regarded and effective solution. However, if a merchant has complex product catalogs with numerous variants and needs to streamline order processing, especially for bulk orders, then MultiVariants ‑ Bulk Order is likely a better fit. It is important to note that without more information on the specifics of MultiVariants ‑ Bulk Order it is difficult to give a definitive recommendation; but given the available information, they service different needs.
Common Questions
Which app is better for increasing average order value (AOV)?
Essential Free Shipping Upsell is specifically designed to increase AOV by motivating customers to spend more to qualify for free shipping.
Which app is better for managing complex product catalogs with multiple variants?
Based on its name, MultiVariants ‑ Bulk Order is likely better suited for managing products with many variations and facilitating bulk orders.
Does Essential Free Shipping Upsell support multiple currencies?
Yes, Essential Free Shipping Upsell supports different currencies.
If I already offer free shipping, is Essential Free Shipping Upsell still useful?
Potentially. Instead of simply offering free shipping outright, you can set a minimum order value, effectively turning free shipping into an incentive to increase spending.
Is either app compatible with Online Store 2.0 themes?
Essential Free Shipping Upsell is stated to support Online Store 2.0 themes.
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