Essential Free Shipping Upsell vs Post Purchase Upsell—ReSellfor Shopify (2026)
Essential Free Shipping Upsell and Post Purchase Upsell—ReSell both aim to increase AOV and sales through upselling and cross-selling, but they approach this goal from different angles. Essential Free Shipping Upsell focuses on incentivizing customers to add more to their cart to qualify for free shipping, using a progress bar to visually encourage spending. It integrates cart upsells and cross-sells directly into the shopping journey, making it suitable for merchants wanting to influence purchase decisions *before* checkout. Post Purchase Upsell—ReSell, on the other hand, concentrates on capturing sales *after* the initial purchase, leveraging one-click upsells and cross-sells on the thank you page. It also includes frequently bought together and Shopify product recommendation sections. This is ideal for merchants looking to capitalize on a customer's already completed purchase, adding incremental revenue with minimal friction. The lower review count for Post Purchase Upsell—ReSell suggests it's a newer or less widely adopted app, despite its strong feature set.
At a Glance
Essential Free Shipping Upsell
438 reviews
Post Purchase Upsell—ReSell
46 reviews
Detailed Overview
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Post Purchase Upsell—ReSell
Achieve an ultimate sales boost with checkout upsell & cross sell offers, thank you page promotions.
Key Features
- One click upsell and cross-sell offers
- Thank you page upsell promotions
- Upselling and cross-selling widgets
- Frequently bought together products
- Shopify product recommendations section
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating Essential Free Shipping Upsell5/5 Post Purchase Upsell—ReSell4.7/5 | ||
| Reviews | 438 | 46 |
Reviews Essential Free Shipping Upsell438 Post Purchase Upsell—ReSell46 | ||
| Upsell Timing | Pre-purchase, during shopping | Post-purchase, after checkout |
Upsell Timing Essential Free Shipping UpsellPre-purchase, during shopping Post Purchase Upsell—ReSellPost-purchase, after checkout | ||
| Primary Strategy | Free shipping incentive + cart upsells | One-click upsells on thank you page |
Primary Strategy Essential Free Shipping UpsellFree shipping incentive + cart upsells Post Purchase Upsell—ReSellOne-click upsells on thank you page | ||
| Customization | Highly customizable progress bar, pre-made styles | Automated recommendations, discounts, coupons |
Customization Essential Free Shipping UpsellHighly customizable progress bar, pre-made styles Post Purchase Upsell—ReSellAutomated recommendations, discounts, coupons | ||
| Target Merchant | Merchants focused on increasing AOV through strategic free shipping incentives. | Merchants wanting to maximize revenue after the initial purchase. |
Target Merchant Essential Free Shipping UpsellMerchants focused on increasing AOV through strategic free shipping incentives. Post Purchase Upsell—ReSellMerchants wanting to maximize revenue after the initial purchase. | ||
| Ease of Use (Inferred) | Potentially easier due to simpler functionality (progress bar focused). | Potentially more complex setup due to automated recommendations and multiple upsell options. |
Ease of Use (Inferred) Essential Free Shipping UpsellPotentially easier due to simpler functionality (progress bar focused). Post Purchase Upsell—ReSellPotentially more complex setup due to automated recommendations and multiple upsell options. | ||
| Value Proposition | Increase AOV and profits by leveraging the psychological effect of free shipping thresholds. | Drive incremental revenue with one-click upsells and cross-sells after the customer has already committed to a purchase. |
Value Proposition Essential Free Shipping UpsellIncrease AOV and profits by leveraging the psychological effect of free shipping thresholds. Post Purchase Upsell—ReSellDrive incremental revenue with one-click upsells and cross-sells after the customer has already committed to a purchase. | ||
Our Verdict
Essential Free Shipping Upsell is better suited for merchants who want to proactively influence customer spending *during* the shopping experience by incentivizing them with free shipping and integrated cart upsells. Its simpler, progress-bar-driven approach may also appeal to merchants seeking an easier-to-implement solution.
Post Purchase Upsell—ReSell is a stronger choice for merchants who want to focus on generating additional revenue *after* the initial purchase, leveraging the customer's existing purchase intent. Its one-click upsell features and thank you page promotions provide a potentially frictionless way to increase AOV. The focus on automation also makes it appealing to merchants looking for a hands-off approach to post-purchase upselling.
Common Questions
Which app is easier to set up and use?
Based on the feature sets, Essential Free Shipping Upsell is likely easier to set up. Its core functionality revolves around a customizable progress bar, whereas Post Purchase Upsell—ReSell involves more complex automation and post-purchase offer configuration.
Which app is better for increasing AOV?
Both apps aim to increase AOV, but they do so in different ways. Essential Free Shipping Upsell incentivizes customers to add more to their cart, while Post Purchase Upsell—ReSell aims to add additional items to an already completed order. The best choice depends on the specific products and target audience.
Does either app support product recommendations?
Yes, Post Purchase Upsell—ReSell includes 'Frequently bought together products' and 'Shopify product recommendations section'. Essential Free Shipping Upsell focuses on cart upsells and cross-sells related to the free shipping goal.
Which app relies more on automation?
Post Purchase Upsell—ReSell appears to rely more heavily on automation, featuring automated product recommendations and discount/coupon delivery. Essential Free Shipping Upsell is more about manually configuring the free shipping goals and cart upsells.
If I only have budget for one, which should I choose?
If you need a solution that directly influences pre-purchase behavior and promotes a higher initial order value, Essential Free Shipping Upsell is a better choice. If you're comfortable with post-purchase upselling and want to capture incremental revenue on completed orders, Post Purchase Upsell—ReSell is a stronger option. Consider testing both with a free trial if available.
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