Essential Free Shipping Upsell vs Today's Project: Buy Buttonfor Shopify (2026)
Essential Free Shipping Upsell and Today's Project: Buy Button both aim to enhance the shopping experience and increase revenue, but they take very different approaches. Essential Free Shipping Upsell focuses on leveraging the free shipping incentive to boost Average Order Value (AOV) through a progress bar and upsells. It is positioned as a tool to reduce reliance on simply offering free shipping by tying it to a cart goal. Today's Project: Buy Button, on the other hand, focuses on simplifying the purchase process by implementing a sticky 'add to cart' button for easy product additions, potentially increasing conversion rates through streamlined buying.
At a Glance
Essential Free Shipping Upsell
438 reviews
Today's Project: Buy Button
13 reviews
Detailed Overview
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Today's Project: Buy Button
Display an "add to cart" buy bar to make it easy for shoppers to purchase from your product pages.
Key Features
- Display the add to cart buy bar across all of your product pages.
- Enable 1-click checkout for a faster checkout experience.
- Quantity Selector that adds multiple items and increases average order value.
- Fully customizable, no developer needed. Unlimited clicks.
- 100% compatible with Shopify's Online Store 2.0 themes with 24/7 premium support
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Essential Free Shipping Upsell5/5 Today's Project: Buy Button4.8/5 | ||
| Reviews | 438 | 13 |
Reviews Essential Free Shipping Upsell438 Today's Project: Buy Button13 | ||
| Primary Goal | Increase AOV via Free Shipping Incentive | Increase Conversion Rate via Simplified Checkout |
Primary Goal Essential Free Shipping UpsellIncrease AOV via Free Shipping Incentive Today's Project: Buy ButtonIncrease Conversion Rate via Simplified Checkout | ||
| Key Feature | Free Shipping Progress Bar with Cart Goal | Sticky Add to Cart Buy Bar |
Key Feature Essential Free Shipping UpsellFree Shipping Progress Bar with Cart Goal Today's Project: Buy ButtonSticky Add to Cart Buy Bar | ||
| Upselling/Cross-selling | Integrated cart upselling & cross selling | Quantity Selector (indirect AOV boost) |
Upselling/Cross-selling Essential Free Shipping UpsellIntegrated cart upselling & cross selling Today's Project: Buy ButtonQuantity Selector (indirect AOV boost) | ||
| Customization | Highly customizable cart goal progress bar with pre-made styles | Fully customizable, no developer needed |
Customization Essential Free Shipping UpsellHighly customizable cart goal progress bar with pre-made styles Today's Project: Buy ButtonFully customizable, no developer needed | ||
| Target Merchant | Merchants wanting to incentivize larger orders | Merchants wanting to reduce friction in the buying process |
Target Merchant Essential Free Shipping UpsellMerchants wanting to incentivize larger orders Today's Project: Buy ButtonMerchants wanting to reduce friction in the buying process | ||
| Integration Points | Product Page, Cart Page, Cart Drawer, Announcement Bar | Across all product pages |
Integration Points Essential Free Shipping UpsellProduct Page, Cart Page, Cart Drawer, Announcement Bar Today's Project: Buy ButtonAcross all product pages | ||
| Theme Support | Online Store 2.0 themes support | 100% compatible with Shopify's Online Store 2.0 themes |
Theme Support Essential Free Shipping UpsellOnline Store 2.0 themes support Today's Project: Buy Button100% compatible with Shopify's Online Store 2.0 themes | ||
| Ease of Use Claim | Click 'Install' | Fully customizable, no developer needed |
Ease of Use Claim Essential Free Shipping UpsellClick 'Install' Today's Project: Buy ButtonFully customizable, no developer needed | ||
Our Verdict
Essential Free Shipping Upsell is the superior choice for merchants looking to actively increase their Average Order Value (AOV) by cleverly incentivizing customers to spend more to qualify for free shipping, discounts, or other rewards. Its high rating and significant number of reviews suggest it's a well-received and effective tool for this purpose. The built-in upselling and cross-selling features further reinforce its focus on maximizing revenue per transaction.
Today's Project: Buy Button, while promising, lacks the robust review base to definitively prove its effectiveness, and while it focuses on simplifying the buying process, its approach is less targeted at increasing the *size* of the order. It may be a better fit for stores already seeing healthy AOV but struggling with conversion rates on product pages, especially if they require a very simple and non-intrusive solution. New stores might benefit from its simplicity, but should carefully test its impact on AOV alongside conversion improvements.
Common Questions
Which app is better for boosting Average Order Value (AOV)?
Essential Free Shipping Upsell is specifically designed to increase AOV by setting a cart goal for free shipping and encouraging customers to add more items. Today's Project: Buy Button may indirectly increase AOV via the quantity selector, but is primarily focused on conversion rate.
Which app is easier to set up and customize?
Both apps claim ease of use. Essential Free Shipping Upsell highlights the simplicity of 'Click Install', while Today's Project: Buy Button emphasizes full customization without needing a developer. Given the specific nature of setting cart goals and configuring rewards, Essential Free Shipping Upsell might require slightly more initial configuration than simply enabling a sticky 'add to cart' button. However, the customization for the progress bar seems straightforward.
Which app has better social proof?
Essential Free Shipping Upsell has significantly more social proof with a 5/5 rating from 438 reviews, compared to Today's Project: Buy Button's 4.8/5 rating from only 13 reviews. This suggests a more established user base and higher satisfaction level.
Do both apps work with Online Store 2.0 themes?
Yes, both apps claim compatibility with Shopify's Online Store 2.0 themes. Today's Project: Buy Button specifies 100% compatibility. Essential Free Shipping Upsell confirms 'Online Store 2.0 themes support'.
If I already offer free shipping, is Essential Free Shipping Upsell still useful?
Yes, Essential Free Shipping Upsell can be used to set a minimum order value for free shipping, potentially increasing your AOV and overall revenue. Instead of simply giving away free shipping, you can use it as an incentive to encourage customers to spend more.
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