Essential Free Shipping Upsell vs Wrapped: Gift Wrap & Messagesfor Shopify (2026)
Essential Free Shipping Upsell and Wrapped: Gift Wrap & Messages both aim to increase Average Order Value (AOV) and sales through different strategies. Essential Free Shipping Upsell focuses on motivating customers to add more items to their cart to reach a free shipping threshold using a progress bar and upsells/cross-sells. It targets merchants wanting to leverage the power of free shipping incentives and related product recommendations. Wrapped, on the other hand, focuses on the gifting experience, allowing customers to add gift wrap, messages, and other personalized options to their orders. This caters to stores that sell items frequently purchased as gifts and aim to enhance customer satisfaction. While both apps fall under the 'Upsell and cross-sell' category, their approaches and target audiences differ significantly. Essential Free Shipping Upsell is revenue-driven, emphasizing increased order value through free shipping incentives and product suggestions. Wrapped focuses on elevating the customer experience and making gifting easier. This difference impacts the features offered, with Essential Free Shipping Upsell prioritizing progress bar customization and revenue tracking, while Wrapped prioritizes gift message customization and gift option placement flexibility.
At a Glance
Essential Free Shipping Upsell
438 reviews
Wrapped: Gift Wrap & Messages
108 reviews
Detailed Overview
Essential Free Shipping Upsell
Increase Profits, AOV & Sales With A Free Shipping Progress Bar Cart Goal and Cart Upsell.
Key Features
- Placed Anywhere: product page, cart page, cart drawer, or as an announcement bar
- Boosts Average Order Value: add product upsells, cross-sells & cart upsell.
- Revenue-Oriented: track additional revenue generated by free shipping bar.
- Highly Customisable: customise cart goal progress bar or use pre-made styles.
- Extras: translations, different currencies and Online Store 2.0 themes support.
Wrapped: Gift Wrap & Messages
Boost sales and order value with personalized gift messages, gift wrap, and gift options.
Key Features
- Gift Blocks | Upsell gift options on product pages, carts, and at checkout
- Order Gift Options | Add gift wrap and gift messages to an entire order
- Product Gift Options | Add gift wrap and gift messages to individual products
- Elevated customer experience | A seamless way for shoppers to personalize gifts
- Fully customizable | Easily match gift option features to your brand and theme
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Essential Free Shipping Upsell5/5 Wrapped: Gift Wrap & Messages4.8/5 | ||
| Reviews | 438 | 108 |
Reviews Essential Free Shipping Upsell438 Wrapped: Gift Wrap & Messages108 | ||
| Primary Goal | Increase AOV via free shipping incentives | Enhance customer experience with gift options |
Primary Goal Essential Free Shipping UpsellIncrease AOV via free shipping incentives Wrapped: Gift Wrap & MessagesEnhance customer experience with gift options | ||
| Key Feature 1 | Free Shipping Progress Bar | Customizable Gift Wrap Options |
Key Feature 1 Essential Free Shipping UpsellFree Shipping Progress Bar Wrapped: Gift Wrap & MessagesCustomizable Gift Wrap Options | ||
| Key Feature 2 | Cart Upsell & Cross-sell | Gift Message Personalization |
Key Feature 2 Essential Free Shipping UpsellCart Upsell & Cross-sell Wrapped: Gift Wrap & MessagesGift Message Personalization | ||
| Target Merchant | Stores offering free shipping and focusing on increasing AOV | Stores selling products commonly given as gifts |
Target Merchant Essential Free Shipping UpsellStores offering free shipping and focusing on increasing AOV Wrapped: Gift Wrap & MessagesStores selling products commonly given as gifts | ||
| Value Proposition | Turn free shipping into a revenue driver | Provide seamless gifting experience and boost customer loyalty |
Value Proposition Essential Free Shipping UpsellTurn free shipping into a revenue driver Wrapped: Gift Wrap & MessagesProvide seamless gifting experience and boost customer loyalty | ||
| Customization Focus | Progress Bar Appearance & Goal Value | Gift Wrap Design & Message Templates |
Customization Focus Essential Free Shipping UpsellProgress Bar Appearance & Goal Value Wrapped: Gift Wrap & MessagesGift Wrap Design & Message Templates | ||
| Revenue Tracking | Tracks additional revenue generated | No direct revenue tracking mentioned |
Revenue Tracking Essential Free Shipping UpsellTracks additional revenue generated Wrapped: Gift Wrap & MessagesNo direct revenue tracking mentioned | ||
Our Verdict
If your primary goal is to increase AOV by incentivizing customers with free shipping and strategically promoting related products, Essential Free Shipping Upsell is the better choice. The progress bar, upsell, and cross-sell features are specifically designed for this purpose. Its higher rating and larger number of reviews also suggest it is a well-received and effective solution.
However, if your store sells products commonly purchased as gifts and you want to provide a premium gifting experience to boost customer satisfaction and repeat purchases, Wrapped: Gift Wrap & Messages is more suitable. It allows customers to easily personalize gifts with gift wrap and messages, enhancing their shopping experience. It's perfect for businesses that see a significant portion of their sales come from gifts, particularly around holidays and special occasions.
Common Questions
Which app is better for stores with a lower AOV?
Essential Free Shipping Upsell can be highly effective for stores with lower AOV by incentivizing customers to add more items to reach the free shipping threshold.
Which app is better for stores selling personalized items?
Wrapped: Gift Wrap & Messages is better suited for stores selling personalized items, as it directly enhances the gifting experience, allowing buyers to add personalized messages and wraps.
Can both apps be used together?
Potentially, but it might be redundant. If your primary focus is on increasing AOV, Essential Free Shipping Upsell might be sufficient. However, if you specifically want to improve the gifting experience on top of increasing AOV, Wrapped can complement it.
Which app offers more comprehensive customization options?
Both offer customization, but in different areas. Essential Free Shipping Upsell focuses on customizing the progress bar appearance and goal values, while Wrapped focuses on customizing gift wrap designs and message templates.
Which app is easier to set up and use?
Without user reviews directly addressing ease of use, it's difficult to say definitively. However, both apps present relatively straightforward functionality. Essential Free Shipping Upsell may require careful planning of upsell offers. Wrapped may require design work for gift wrap.
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