Essential Search Redirects vs Floatify: Social & CTA Buttonsfor Shopify (2026)
Essential Search Redirects and Floatify: Social & CTA Buttons are both Shopify apps in the 'Search and navigation' category, but they address vastly different needs. Essential Search Redirects focuses on optimizing the search experience on a store. Its aim is to improve conversion rates by directing customers to relevant products or collections when their initial searches yield no results, or guiding them to top-performing items. It is positioning itself as a tool for merchants to regain control over the search function and prevent lost sales due to poor search results. However, it currently lacks any reviews or ratings, making it difficult to assess its real-world performance. Floatify: Social & CTA Buttons, on the other hand, aims to enhance the overall customer experience by adding easily accessible floating buttons for communication and key actions. It facilitates direct contact through various channels like phone, WhatsApp, and social media, along with add-to-cart and back-to-top functionality. With a perfect 5/5 rating and 68 reviews, Floatify has a proven track record of delivering value to merchants looking to improve engagement and sales via improved UX. It promises easy installation and customization without requiring coding knowledge. These two tools solve completely different problems and cater to stores with diverging priorities.
At a Glance
Essential Search Redirects
0 reviews
Floatify: Social & CTA Buttons
68 reviews
Detailed Overview
Essential Search Redirects
Turn customer searches into sales by redirecting visitors exactly where they need to go.
Key Features
- Instantly discover your store’s top customer searches
- Redirect searches without results to relevant products or collections
- Guide visitors directly to targeted landing pages
- Improve your conversion rate and reduce lost sales
- Clear insights, easy setup and no fluff
Floatify: Social & CTA Buttons
Floating buttons: Phone, Chat, SMS, Whatsapp live chat. 1 click for better experience on your store!
Key Features
- Easily customize button, group buttons, optimize button display on all devices
- Various types of buttons: call button, add to cart button, social button...
- Offer an eye-catching designed button: Attract clients to reach and place orders
- WhatsApp live chat: enhanced satisfaction and increased sales
- Simple and easy to install, with no coding, 1 minute to go live.
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Essential Search Redirects0/5 Floatify: Social & CTA Buttons5/5 | ||
| Reviews | 0 | 68 |
Reviews Essential Search Redirects0 Floatify: Social & CTA Buttons68 | ||
| Core Functionality | Search Result Optimization | Floating CTAs & Social Buttons |
Core Functionality Essential Search RedirectsSearch Result Optimization Floatify: Social & CTA ButtonsFloating CTAs & Social Buttons | ||
| Target Merchant | Merchants with frequent 'no results' searches and focus on internal site optimization | Merchants wanting to improve customer engagement and streamline communication |
Target Merchant Essential Search RedirectsMerchants with frequent 'no results' searches and focus on internal site optimization Floatify: Social & CTA ButtonsMerchants wanting to improve customer engagement and streamline communication | ||
| Ease of Use (claimed) | Easy setup, no fluff | Simple and easy to install, with no coding, 1 minute to go live |
Ease of Use (claimed) Essential Search RedirectsEasy setup, no fluff Floatify: Social & CTA ButtonsSimple and easy to install, with no coding, 1 minute to go live | ||
| Value Proposition | Increase conversions by redirecting searches | Enhance customer experience and boost sales through easy communication |
Value Proposition Essential Search RedirectsIncrease conversions by redirecting searches Floatify: Social & CTA ButtonsEnhance customer experience and boost sales through easy communication | ||
| Key Feature 1 | Redirect 'no results' searches | WhatsApp live chat |
Key Feature 1 Essential Search RedirectsRedirect 'no results' searches Floatify: Social & CTA ButtonsWhatsApp live chat | ||
| Key Feature 2 | Discover top customer searches | Various button types (call, add to cart, social) |
Key Feature 2 Essential Search RedirectsDiscover top customer searches Floatify: Social & CTA ButtonsVarious button types (call, add to cart, social) | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
The choice between Essential Search Redirects and Floatify depends entirely on the specific needs of a store. If the primary concern is improving search results and guiding customers to relevant products when their searches fail, Essential Search Redirects is the more appropriate choice. However, given its lack of reviews, merchants should approach it cautiously and thoroughly test its effectiveness.
If the goal is to improve customer engagement and provide quick access to communication channels and key actions like adding to cart, Floatify is the clear winner. Its established positive reputation and feature set make it a reliable choice for merchants looking to enhance their store's user experience and drive sales through better accessibility.
Common Questions
Which app is easier to set up?
Both apps claim to be easy to set up. Floatify states '1 minute to go live' and no coding is required. Essential Search Redirects claims 'easy setup and no fluff'. However, without user reviews for Essential Search Redirects, it's impossible to verify that claim independently. Floatify has many reviews supporting its claim.
Which app is better for improving conversion rates?
Both apps aim to improve conversion rates, but through different approaches. Essential Search Redirects focuses on optimizing the search experience to prevent lost sales when customers can't find what they're looking for. Floatify improves user engagement, making it easier to contact the merchant and add products to cart. The 'better' app depends on the specific bottlenecks in a store's conversion funnel.
Does Essential Search Redirects offer live chat functionality like Floatify?
No, Essential Search Redirects does not offer live chat functionality. Its focus is solely on improving the internal search experience.
Which app is more suitable for a store with a large catalog?
A store with a large catalog and potentially complex search queries might benefit more from Essential Search Redirects, as it can help customers find the right products even with vague or inaccurate searches. However, the lack of user reviews makes it difficult to be certain of its effectiveness in such scenarios. Floatify's value isn't directly related to catalog size.
If I have a store with poor customer service scores, which app should I choose?
Floatify is the better choice if the goal is to improve customer service accessibility. The WhatsApp live chat and call buttons provide direct channels for customers to reach out with questions or concerns, potentially improving customer service scores.
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