Essential Upsell & Cross Sell vs LayoutHub ‑ Easy Page Builderfor Shopify (2026)
Essential Upsell & Cross Sell and LayoutHub ‑ Easy Page Builder are both Shopify apps that can enhance a store's performance, but they serve fundamentally different purposes. Essential Upsell & Cross Sell is a dedicated app focused on increasing average order value (AOV) through upselling and cross-selling techniques. It targets merchants who want to implement strategies like 'frequently bought together' recommendations, post-purchase upsells, and automatic discount promotions. LayoutHub ‑ Easy Page Builder, on the other hand, is a page builder designed to help merchants quickly create and customize visually appealing store pages using pre-designed layouts. LayoutHub is for merchants needing to improve the overall look and feel of their store and landing pages, focusing on design and ease of use. It caters to those who lack design expertise or want to rapidly deploy professional-looking pages. Essential Upsell aims to increase sales by strategically offering related or complementary products, targeting merchants who already have a functional store design but seek to optimize their sales funnels and boost AOV. While both fall under the 'upsell and cross-sell' category in the Shopify app store, LayoutHub impacts this indirectly by creating higher converting pages, while Essential Upsell does so directly with product recommendations and offers.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
LayoutHub ‑ Easy Page Builder
1,290 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
LayoutHub ‑ Easy Page Builder
Allows you to quickly create pages through the layouts from the library and change their content.
Key Features
- Powerful and direct editor, easy to use for anyone.
- The library of diverse and professional layouts.
- Dedicated and professional 24/7 customer support.
- Compatible with popular 3rd apps.
- The app is designed with outstanding performance in mind.
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Essential Upsell & Cross Sell5/5 LayoutHub ‑ Easy Page Builder4.9/5 | ||
| Reviews | 1004 | 1290 |
Reviews Essential Upsell & Cross Sell1004 LayoutHub ‑ Easy Page Builder1290 | ||
| Primary Function | Upsell & Cross-sell | Page Builder |
Primary Function Essential Upsell & Cross SellUpsell & Cross-sell LayoutHub ‑ Easy Page BuilderPage Builder | ||
| Key Features | FBT recommendations, post-purchase upsells, automatic discounts | Pre-designed layouts, drag-and-drop editor, 24/7 support |
Key Features Essential Upsell & Cross SellFBT recommendations, post-purchase upsells, automatic discounts LayoutHub ‑ Easy Page BuilderPre-designed layouts, drag-and-drop editor, 24/7 support | ||
| Target Merchant | Merchants focused on AOV optimization | Merchants needing easy and fast page design |
Target Merchant Essential Upsell & Cross SellMerchants focused on AOV optimization LayoutHub ‑ Easy Page BuilderMerchants needing easy and fast page design | ||
| Ease of Use | Focus on strategic implementation of offers | Focus on drag-and-drop visual design |
Ease of Use Essential Upsell & Cross SellFocus on strategic implementation of offers LayoutHub ‑ Easy Page BuilderFocus on drag-and-drop visual design | ||
| Value Proposition | Increase AOV through strategic product recommendations | Rapidly create professional-looking pages without design expertise |
Value Proposition Essential Upsell & Cross SellIncrease AOV through strategic product recommendations LayoutHub ‑ Easy Page BuilderRapidly create professional-looking pages without design expertise | ||
| Discounts and Promotions | Automatic Discount Promotions and BOGO | None Mentioned |
Discounts and Promotions Essential Upsell & Cross SellAutomatic Discount Promotions and BOGO LayoutHub ‑ Easy Page BuilderNone Mentioned | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants who need to improve the overall design and user experience of their store pages quickly and easily, LayoutHub ‑ Easy Page Builder is the better choice. Its focus on providing a library of layouts and a user-friendly editor makes it ideal for those without extensive design skills. However, for merchants who already have a well-designed store and want to specifically focus on increasing AOV through strategic product recommendations and upselling strategies, Essential Upsell & Cross Sell is the more appropriate solution. The apps address different areas of store optimization, and their feature sets are tailored to those distinct goals.
Common Questions
Does Essential Upsell & Cross Sell help with store design?
No, Essential Upsell & Cross Sell is primarily focused on suggesting product upsells and cross-sells to increase the average order value. It does not impact the overall store design like LayoutHub does.
Can LayoutHub create product recommendations?
LayoutHub does not have a built-in product recommendation feature. It focuses on enabling users to quickly build store pages using ready-made layouts, which may include areas where users manually configure product recommendations.
Which app is easier to use for a beginner?
LayoutHub is likely easier to use for a beginner, as it focuses on a drag-and-drop interface and a library of pre-designed layouts. Essential Upsell & Cross Sell requires a stronger understanding of e-commerce strategies like upselling and cross-selling.
Do both apps offer customer support?
LayoutHub explicitly mentions 'Dedicated and professional 24/7 customer support'. Essential Upsell & Cross Sell does not specify its support hours, but a 5/5 rating suggests that support is likely readily available and effective.
If I only want to increase AOV, which app should I choose?
Essential Upsell & Cross Sell is specifically designed to increase AOV through techniques such as frequently bought together product recommendations, post-purchase upsells, and automatic discount promotions. LayoutHub is less direct; improved store design may contribute to increased AOV, but is not its primary purpose.
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