Essential Upsell & Cross Sell vs ReConvert Upsell & Cross Sell!for Shopify (2026)
Essential Upsell & Cross Sell and ReConvert Upsell & Cross Sell! are both Shopify apps designed to increase AOV through various upsell and cross-sell strategies. While both apps offer similar core functionality like product page and cart upsells, frequently bought together recommendations, and post-purchase upsell offers, they differ in their target audience and the depth of features provided. Essential Upsell seems to focus on providing a more accessible and user-friendly experience with a strong emphasis on automatic discounts and simple BOGO bundles, making it suitable for merchants of all sizes. ReConvert, on the other hand, appears to be geared towards larger merchants, particularly those on Shopify Plus, offering advanced features such as checkout upsells and a more robust upsell funnel builder. ReConvert also highlights AI-powered product recommendations and integration with Shopify Subscriptions.
At a Glance
Essential Upsell & Cross Sell
1,004 reviews
ReConvert Upsell & Cross Sell!
2,605 reviews
Detailed Overview
Essential Upsell & Cross Sell
One click upsell and cross sell. Show frequently bought together product upsell & related products.
Key Features
- Show frequently bought products (FBT), related products, product recommendations
- Post purchase upsell & cross sell: Product addons, bought together bundles
- Automatic discount promotions: Add discounts to upsell & "also bought" products
- Product page upsell: Add one click upsell & cross-sell products & BOGO bundles
- Cart upsell: Add upsell cart app, cross-sell & product add-ons to cart drawer
ReConvert Upsell & Cross Sell!
Frequently bought together cross-sell & post purchase upsell funnels, one click upsell & cart upsell
Key Features
- Product upsell, cart upsell, checkout upsell, post purchase upsell funnels
- Selleasy checkout blocks (Shopify Plus) upcart offers, cart upsells
- Monster upsell app: rebuy upsale, product recommendations
- Support Shopify Subscriptions Shopify bundles one click upsell (OCU upssel)
- Upsell funnel builder, upsell & cross-sell, frequently bought together up sell
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Essential Upsell & Cross Sell5/5 ReConvert Upsell & Cross Sell!4.8/5 | ||
| Reviews | 1004 | 2605 |
Reviews Essential Upsell & Cross Sell1004 ReConvert Upsell & Cross Sell!2605 | ||
| Post-Purchase Upsells | Yes, with discounts | Yes, funnel builder |
Post-Purchase Upsells Essential Upsell & Cross SellYes, with discounts ReConvert Upsell & Cross Sell!Yes, funnel builder | ||
| Checkout Upsell | No | Yes (Shopify Plus only) |
Checkout Upsell Essential Upsell & Cross SellNo ReConvert Upsell & Cross Sell!Yes (Shopify Plus only) | ||
| Shopify Subscriptions Support | Not mentioned | Yes |
Shopify Subscriptions Support Essential Upsell & Cross SellNot mentioned ReConvert Upsell & Cross Sell!Yes | ||
| Target Audience | All merchants | Larger merchants & Shopify Plus |
Target Audience Essential Upsell & Cross SellAll merchants ReConvert Upsell & Cross Sell!Larger merchants & Shopify Plus | ||
| AI Product Recommendations | Product Recommendations | AI Product Recommendations, Related Products |
AI Product Recommendations Essential Upsell & Cross SellProduct Recommendations ReConvert Upsell & Cross Sell!AI Product Recommendations, Related Products | ||
| Ease of Use | Likely easier due to simpler feature set | Potentially more complex due to advanced features |
Ease of Use Essential Upsell & Cross SellLikely easier due to simpler feature set ReConvert Upsell & Cross Sell!Potentially more complex due to advanced features | ||
| Value Proposition | Boost AOV with simple, automated upsells and cross-sells. | Maximize AOV with advanced funnel building and checkout upsells (Shopify Plus). |
Value Proposition Essential Upsell & Cross SellBoost AOV with simple, automated upsells and cross-sells. ReConvert Upsell & Cross Sell!Maximize AOV with advanced funnel building and checkout upsells (Shopify Plus). | ||
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Conversion Audit
Our Verdict
For smaller merchants or those seeking a simple and straightforward solution, Essential Upsell & Cross Sell appears to be a strong contender due to its perfect rating and focus on accessible features like automatic discounts and BOGO bundles. However, for larger merchants, especially those on Shopify Plus, ReConvert Upsell & Cross Sell! offers a more comprehensive suite of tools, including checkout upsells and a powerful upsell funnel builder. The higher review count also suggests ReConvert may have a larger user base and more extensive support resources, but the lower rating should be noted. Ultimately, the choice depends on the merchant's specific needs and technical expertise.
Common Questions
Which app is easier to set up and use?
Based on the feature sets, Essential Upsell & Cross Sell! is likely easier to set up and use due to its focus on simplicity and automation. ReConvert's funnel builder and advanced options may require more technical expertise.
Which app is better for merchants on Shopify Plus?
ReConvert Upsell & Cross Sell! is specifically better for Shopify Plus merchants because it offers checkout upsells, which is a Shopify Plus exclusive feature.
Does either app offer a free plan?
The provided descriptions do not mention the availability of a free plan for either app. Further research would be needed to determine if they offer free options or free trials.
Which app has better product recommendations?
ReConvert mentions using AI product recommendations, and AI-powered recommendations are generally considered to be more sophisticated and personalized than simple product recommendations, so it has the edge in this area.
Which app is more focused on automatic promotions?
Essential Upsell & Cross Sell! specifically mentions automatic discount promotions, making it the more focused option for merchants looking to automate their promotional offers.
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