Ex Infinite Scroll to Top vs Redirect Pro ‑ 404 SEOfor Shopify (2026)
Ex Infinite Scroll to Top and Redirect Pro ‑ 404 SEO are both Shopify apps categorized under "Search and Navigation," but they address drastically different merchant needs. Ex Infinite Scroll to Top focuses on enhancing the browsing experience by replacing pagination with infinite scrolling, aiming to increase engagement and conversions through a smoother, more dynamic interface. Its strength lies in customizable visuals and mobile optimization. Conversely, Redirect Pro ‑ 404 SEO concentrates on maintaining SEO integrity and improving user experience by detecting and resolving broken links. Its core functionality is automated redirect rules and migration assistance. Ex Infinite Scroll caters to merchants seeking to improve product discovery and browsing, making it ideal for stores with large product catalogs and a focus on visual appeal. It is useful for fashion brands, home decor stores, or any business whose customers enjoy browsing. Redirect Pro, on the other hand, is crucial for merchants concerned about SEO, particularly during site migrations, product delistings, or any event that might result in broken links. Its focus is on protecting search ranking and maintaining a seamless user experience by ensuring customers don't land on error pages. The ideal user is one focused on the technical aspects of SEO and site maintenance.
At a Glance
Ex Infinite Scroll to Top
61 reviews
Redirect Pro ‑ 404 SEO
14 reviews
Detailed Overview
Ex Infinite Scroll to Top
Infinite Scroll to Top with animations & customize product loading for a smooth user experience
Key Features
- Infinite Scroll & Product Loading: Auto-load products as users scroll the store.
- Custom Buttons: Personalize "Load More" & "Back to Top" buttons for brand match.
- Smooth Animations: Add engaging animations for a better browsing experience.
- Mobile Optimization: Fully responsive and works seamlessly across all devices.
- Theme Compatibility: Supports both free and paid themes.
Redirect Pro ‑ 404 SEO
Track 404 broken links and create smart URL redirects to protect your hard-earned SEO search ranking
Key Features
- Detect and resolve 404 broken links in real time to protect SEO search rankings
- Smart redirects fix broken URLs on auto-pilot for products, collections and more
- Customize automatic redirects for broken URLs of any given structure to new URLs
- Migrate your store with a few automatic redirect rules instead of 301 redirects
- Upload unlimited redirects from a spreadsheet for fast migrations to Shopify
Feature Comparison
| Rating | 4.9/5 | 3.7/5 |
Rating Ex Infinite Scroll to Top4.9/5 Redirect Pro ‑ 404 SEO3.7/5 | ||
| Reviews | 61 | 14 |
Reviews Ex Infinite Scroll to Top61 Redirect Pro ‑ 404 SEO14 | ||
| Primary Function | Enhance Product Browsing | Manage Broken Links & Redirects |
Primary Function Ex Infinite Scroll to TopEnhance Product Browsing Redirect Pro ‑ 404 SEOManage Broken Links & Redirects | ||
| Target Audience | Merchants prioritizing visual appeal and seamless browsing | Merchants prioritizing SEO and site integrity |
Target Audience Ex Infinite Scroll to TopMerchants prioritizing visual appeal and seamless browsing Redirect Pro ‑ 404 SEOMerchants prioritizing SEO and site integrity | ||
| Key Feature | Customizable Infinite Scroll and Animations | Automatic 404 Detection and Redirects |
Key Feature Ex Infinite Scroll to TopCustomizable Infinite Scroll and Animations Redirect Pro ‑ 404 SEOAutomatic 404 Detection and Redirects | ||
| User Experience Improvement | Focuses on the shopping journey. | Prevents users from landing on dead pages |
User Experience Improvement Ex Infinite Scroll to TopFocuses on the shopping journey. Redirect Pro ‑ 404 SEOPrevents users from landing on dead pages | ||
| Ease of Use Focus | Customization of visual elements | Automated rules and bulk uploads |
Ease of Use Focus Ex Infinite Scroll to TopCustomization of visual elements Redirect Pro ‑ 404 SEOAutomated rules and bulk uploads | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
The choice between Ex Infinite Scroll to Top and Redirect Pro ‑ 404 SEO hinges entirely on the merchant's priorities. If the primary goal is to improve the visual browsing experience and encourage more product discovery, Ex Infinite Scroll to Top is the better choice. Its high rating and focus on customizable animations make it suitable for visually-driven brands.
However, if maintaining SEO integrity and minimizing 404 errors are paramount, especially during site changes or product updates, Redirect Pro ‑ 404 SEO is essential, even with its lower rating. Its automated features are valuable for saving time and preventing potential SEO damage. It fills a need for merchants with larger inventories and/or those managing frequent product updates.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Ex Infinite Scroll to Top emphasizes customizable visual elements, suggesting a more hands-on initial setup for aesthetics. Redirect Pro ‑ 404 SEO focuses on automation, meaning setup likely involves configuring rules and uploading data, potentially faster depending on the complexity.
Which app is more likely to increase sales?
Ex Infinite Scroll to Top aims to increase sales by improving product discovery and engagement through a seamless browsing experience. Redirect Pro ‑ 404 SEO contributes indirectly by preventing lost customers and maintaining SEO, although the impact on sales may be less direct.
Which app is better for stores with a small number of products?
Redirect Pro ‑ 404 SEO can be useful for smaller stores particularly if they regularly delist products or change URLs. Ex Infinite Scroll to Top might not be as beneficial for stores with few products, as the infinite scrolling functionality is most useful with larger catalogs.
Does Ex Infinite Scroll to Top affect SEO?
Ex Infinite Scroll to Top doesn't directly address SEO. However, a better browsing experience can lead to increased time on site and lower bounce rates, potentially indirectly benefiting SEO.
Can Redirect Pro ‑ 404 SEO handle redirects for multiple stores?
The description does not specify the number of stores supported. However, it does highlight the ability to upload unlimited redirects via a spreadsheet. Contacting the app developer would provide confirmation on supporting multiple stores.
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