EZLabel: Australia Post Ship and Sendcloud both address shipping needs for Shopify merchants in 2026, but cater to different segments. EZLabel focuses specifically on Australian businesses using Australia Post MyPost Business, offering streamlined label creation, fulfillment, and tracking exclusively through this carrier. Its strength lies in its simplicity and targeted functionality for this niche, highlighted by its 5/5 rating based on 459 reviews and its 'two-click' claim. Sendcloud, on the other hand, positions itself as a comprehensive shipping platform for growing businesses, providing a broader range of carrier integrations (160+), customization options for delivery and returns, and branded tracking features. Sendcloud's value proposition lies in its scalability and ability to handle diverse shipping needs, appealing to businesses with higher shipping volumes and international operations. Its 4.5/5 rating from 285 reviews indicates solid performance, although potentially reflecting the complexity of a broader feature set. While EZLabel excels in its focused domain of Australia Post, Sendcloud aims to be a one-stop shipping solution, handling labels, tracking, returns, and even checkout delivery options across multiple carriers. This difference in scope dictates the target audience and overall value proposition of each application.
459 reviews
285 reviews
Australia Post MyPost Business shipping labels made easy
Fast, automated shipping — labels, tracking & returns in one platform built for growing businesses.
| Rating | 5/5 | 4.5/5 |
Rating EZLabel: Australia Post Ship5/5 Sendcloud4.5/5 | ||
| Reviews | 459 | 285 |
Reviews EZLabel: Australia Post Ship459 Sendcloud285 | ||
| Carrier Focus | Australia Post (MyPost Business) | 160+ carriers (DHL, UPS, etc.) |
Carrier Focus EZLabel: Australia Post ShipAustralia Post (MyPost Business) Sendcloud160+ carriers (DHL, UPS, etc.) | ||
| Target Merchant | Australian businesses using Australia Post | Growing businesses with diverse shipping needs |
Target Merchant EZLabel: Australia Post ShipAustralian businesses using Australia Post SendcloudGrowing businesses with diverse shipping needs | ||
| Core Value Proposition | Simplicity and speed for Australia Post shipping | Comprehensive shipping platform with customization |
Core Value Proposition EZLabel: Australia Post ShipSimplicity and speed for Australia Post shipping SendcloudComprehensive shipping platform with customization | ||
| Ease of Use | Very high - emphasizes two-click printing | High - emphasizes easy setup, but broader feature set may require learning |
Ease of Use EZLabel: Australia Post ShipVery high - emphasizes two-click printing SendcloudHigh - emphasizes easy setup, but broader feature set may require learning | ||
| Returns Management | Not explicitly mentioned | Included - Branded return portal |
Returns Management EZLabel: Australia Post ShipNot explicitly mentioned SendcloudIncluded - Branded return portal | ||
| Branded Tracking | Not explicitly mentioned | Yes - Email, WhatsApp, SMS |
Branded Tracking EZLabel: Australia Post ShipNot explicitly mentioned SendcloudYes - Email, WhatsApp, SMS | ||
For Australian businesses exclusively using Australia Post MyPost Business, EZLabel: Australia Post Ship is the clear winner. Its laser focus and ease of use make it ideal for quickly generating labels and managing orders within that specific ecosystem. The higher rating and substantial review count further reinforce its effectiveness within its target market.
However, for businesses requiring multi-carrier support, advanced customization options, and comprehensive features like branded tracking and returns management, Sendcloud is the superior choice. While it may require a slightly steeper learning curve, its scalability and broader functionality make it a worthwhile investment for growing businesses with diverse shipping requirements.
EZLabel is likely easier to set up and use due to its focused functionality. It emphasizes a 'two-click' workflow, suggesting a very streamlined process. Sendcloud emphasizes 'easy setup', but the broader feature set will naturally involve more configuration.
Sendcloud is better for international shipping, as it supports 160+ carriers, facilitating global reach. EZLabel supports international shipping using Australia Post, but the comparison data suggests it's optimized for Australian Post's domestic capabilities.
The provided data does not include pricing information. A cost comparison would require examining the pricing plans of each app, which may vary based on shipping volume and features used.
Sendcloud offers superior returns management, with features like a branded return portal. EZLabel does not explicitly mention returns management capabilities.
Sendcloud provides more comprehensive tracking features. They offer branded tracking updates via email, WhatsApp, and SMS, offering a more engaging customer experience. EZLabel provides tracking information, but does not specify if it offers branded communication.
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