EZLabel: Australia Post Ship and Track123 Order Tracking, while both operating in the Orders and Shipping categories on Shopify, serve distinctly different purposes for merchants. EZLabel focuses on streamlining the label creation and fulfillment process specifically for merchants using Australia Post MyPost Business. It's designed for efficiency in getting packages out the door. Track123 Order Tracking, on the other hand, is a comprehensive post-purchase experience solution, emphasizing customer engagement and loyalty through branded tracking pages and proactive communication. EZLabel’s primary strength lies in its automation of label printing, fulfillment, and tracking for Australia Post. Track123 aims to reduce 'Where Is My Order' (WISMO) inquiries and boost sales through enhanced tracking experiences. The target audience for EZLabel are Australian merchants heavily reliant on Australia Post and seeking to minimize the time spent on shipping logistics. Track123 is designed for a broader audience seeking to improve customer satisfaction and drive repeat business through advanced tracking, marketing integrations, and data analytics. The large number of reviews suggests a wider userbase for Track123, but the perfect rating of EZLabel points to high satisfaction within its specific niche.
459 reviews
1,164 reviews
Australia Post MyPost Business shipping labels made easy
Track123 creates interactive map-based tracking pages that reduce WISMO tickets and drive more sales
| Rating | 5/5 | 4.9/5 |
Rating EZLabel: Australia Post Ship5/5 Track123 Order Tracking4.9/5 | ||
| Reviews | 459 | 1164 |
Reviews EZLabel: Australia Post Ship459 Track123 Order Tracking1164 | ||
| Primary Function | Shipping Label Automation (Australia Post) | Order Tracking & Customer Engagement |
Primary Function EZLabel: Australia Post ShipShipping Label Automation (Australia Post) Track123 Order TrackingOrder Tracking & Customer Engagement | ||
| Target Merchant | Australian Businesses using Australia Post MyPost Business | Businesses of all sizes seeking to improve post-purchase experience |
Target Merchant EZLabel: Australia Post ShipAustralian Businesses using Australia Post MyPost Business Track123 Order TrackingBusinesses of all sizes seeking to improve post-purchase experience | ||
| Key Feature: Automation | 2-click label printing, fulfillment, and tracking | Automated tracking updates and branded emails |
Key Feature: Automation EZLabel: Australia Post Ship2-click label printing, fulfillment, and tracking Track123 Order TrackingAutomated tracking updates and branded emails | ||
| Key Feature: Customization | Custom/Flat Rate Packaging, Signature on Delivery | Customizable tracking pages with product recommendations |
Key Feature: Customization EZLabel: Australia Post ShipCustom/Flat Rate Packaging, Signature on Delivery Track123 Order TrackingCustomizable tracking pages with product recommendations | ||
| Key Feature: Integrations | Thermal/Laser Printer Support | Klaviyo, PayPal, Apple Wallet Tracking |
Key Feature: Integrations EZLabel: Australia Post ShipThermal/Laser Printer Support Track123 Order TrackingKlaviyo, PayPal, Apple Wallet Tracking | ||
| Value Proposition | Save time and streamline Australia Post shipping | Reduce WISMO tickets, increase sales, and build customer loyalty |
Value Proposition EZLabel: Australia Post ShipSave time and streamline Australia Post shipping Track123 Order TrackingReduce WISMO tickets, increase sales, and build customer loyalty | ||
For Australian merchants heavily reliant on Australia Post MyPost Business and prioritizing efficiency in label creation and fulfillment, EZLabel: Australia Post Ship is the clear choice. Its focus on automation and Australia Post integration directly addresses their needs. For merchants seeking a comprehensive solution to improve the post-purchase experience, reduce WISMO tickets, and drive repeat sales through branded tracking pages and marketing integrations, Track123 Order Tracking is the superior option. Track123 provides a more holistic approach to customer engagement and offers deeper insights into shipment analytics, at the cost of not being a specialized label creation tool like EZLabel.
EZLabel emphasizes a two-click process, suggesting a straightforward user experience for label creation. Track123 boasts a no-code interface, indicating a user-friendly setup for customizing tracking pages. Without hands-on testing, it's difficult to definitively say which is easier, but EZLabel is likely simpler for its specific function.
Potentially, yes. EZLabel could be used to streamline the initial shipping process with Australia Post, while Track123 could then be used to provide a branded tracking experience for the customer after the package has shipped. However, merchants need to avoid redundancy and potential conflicts by carefully configuring which tracking data to pull from which source.
Track123 explicitly mentions 'responsive, expert live chat support', suggesting a strong focus on customer service. EZLabel's description does not highlight customer support, so Track123 likely offers more comprehensive support.
Both apps support international shipping. EZLabel mentions 'Ship internationally or locally using standard or express shipping.' Track123 focuses on the tracking component of international shipments and features like dropshipping mode, which could be more beneficial for scaling an international business.
Track123 explicitly states access to 'shipment analytics for deeper insights and data-driven decisions.', while EZLabel does not mention analytics. Therefore, Track123 likely provides more detailed analytics about shipments.
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