∞ Facebook Pixel ‑Tiktok Pixel vs ∞ Google Ads Tracking & GTMfor Shopify (2026)
Both apps, ∞ Facebook Pixel ‑Tiktok Pixel and ∞ Google Ads Tracking & GTM, compete in the Shopify Ads category, offering solutions for improved tracking and conversion optimization. ∞ Facebook Pixel ‑Tiktok Pixel focuses on social media platforms, providing comprehensive tracking for Facebook, TikTok, Snapchat, Pinterest, and Twitter pixels, along with server-side tracking to bypass iOS 14 limitations. Its strength lies in its multi-channel social media focus and features designed to maximize return on ad spend (ROAS) through detailed analytics and UTM parameters. Its target audience is Shopify merchants heavily invested in social media advertising and needing robust tracking for these channels. ∞ Google Ads Tracking & GTM centers on Google's advertising ecosystem, including Google Ads, Google Analytics 4 (GA4), and Bing UET. It emphasizes the use of Google Tag Manager (GTM) for advanced tracking and customization. The app's key strength is its ability to set up server-side Google Conversion Tag Manager containers easily and automate GTM setup for accurate Google Ads conversion tracking. This makes it ideal for merchants primarily focused on Google Ads and seeking in-depth tracking and remarketing capabilities through GTM integration. The app is also GDPR-compliant, providing secure data management.
At a Glance
∞ Facebook Pixel ‑Tiktok Pixel
259 reviews
∞ Google Ads Tracking & GTM
198 reviews
Detailed Overview
∞ Facebook Pixel ‑Tiktok Pixel
Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter
Key Features
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag
- GDPR-compliant tracking support for secure data management
- Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter
- Fast US based support and team backed with years of DTC industry experience
∞ Google Ads Tracking & GTM
Add multiple Google Ads conversions & GA4.Unlimited server-side event tracking by using Tag Manager
Key Features
- Powerful Tracking Tag Manager Data Layer Automation For Faster Load & Accuracy.
- Infinite Google Ads Conversion Tracking (+Enhanced) & Dynamic Re-marketing
- Accurate & Complete GA4, Bing UET Conversion Tracking E-commerces Integration
- Set up Server-Side Google Conversion Tag Manager(GTM) container in a few clicks.
- Automated Google Tag Manager Setup for Accurate Google Ads Conversion Tracking.
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating ∞ Facebook Pixel ‑Tiktok Pixel5/5 ∞ Google Ads Tracking & GTM4.8/5 | ||
| Reviews | 259 | 198 |
Reviews ∞ Facebook Pixel ‑Tiktok Pixel259 ∞ Google Ads Tracking & GTM198 | ||
| Focus | Social Media Pixel Tracking (Facebook, TikTok, etc.) | Google Ads & GA4 Tracking, GTM Integration |
Focus ∞ Facebook Pixel ‑Tiktok PixelSocial Media Pixel Tracking (Facebook, TikTok, etc.) ∞ Google Ads Tracking & GTMGoogle Ads & GA4 Tracking, GTM Integration | ||
| Server-Side Tracking | Facebook & Tiktok Pixels | Google Conversion Tag Manager |
Server-Side Tracking ∞ Facebook Pixel ‑Tiktok PixelFacebook & Tiktok Pixels ∞ Google Ads Tracking & GTMGoogle Conversion Tag Manager | ||
| Primary Use Case | Improving ROAS on social media ads with detailed pixel tracking and bypassing iOS 14 restrictions | Enhancing Google Ads conversion tracking and remarketing capabilities via GTM integration |
Primary Use Case ∞ Facebook Pixel ‑Tiktok PixelImproving ROAS on social media ads with detailed pixel tracking and bypassing iOS 14 restrictions ∞ Google Ads Tracking & GTMEnhancing Google Ads conversion tracking and remarketing capabilities via GTM integration | ||
| Supported Platforms | Facebook, TikTok, Snapchat, Pinterest & Twitter | Google Ads, Google Analytics 4 (GA4), Bing UET |
Supported Platforms ∞ Facebook Pixel ‑Tiktok PixelFacebook, TikTok, Snapchat, Pinterest & Twitter ∞ Google Ads Tracking & GTMGoogle Ads, Google Analytics 4 (GA4), Bing UET | ||
| Advanced Features | Multiple Pixels, Collection/Niche Tag, UTM Parameters | Google Tag Manager Automation, Data Layer Automation, Dynamic Remarketing |
Advanced Features ∞ Facebook Pixel ‑Tiktok PixelMultiple Pixels, Collection/Niche Tag, UTM Parameters ∞ Google Ads Tracking & GTMGoogle Tag Manager Automation, Data Layer Automation, Dynamic Remarketing | ||
| Target Merchant | Merchants heavily relying on Social Media Ads. | Merchants heavily relying on Google Ads. |
Target Merchant ∞ Facebook Pixel ‑Tiktok PixelMerchants heavily relying on Social Media Ads. ∞ Google Ads Tracking & GTMMerchants heavily relying on Google Ads. | ||
Our Verdict
The choice between ∞ Facebook Pixel ‑Tiktok Pixel and ∞ Google Ads Tracking & GTM hinges on your advertising strategy. If your business heavily relies on social media marketing and you're facing challenges with iOS 14 restrictions, ∞ Facebook Pixel ‑Tiktok Pixel is the clear choice. Its focus on multiple social media pixels, server-side tracking for Facebook and TikTok, and US-based support make it well-suited for this purpose.
Conversely, if your primary focus is Google Ads and you want to leverage the power of Google Tag Manager for advanced tracking and remarketing, ∞ Google Ads Tracking & GTM is the superior option. Its emphasis on GTM integration, automated setup, and accurate GA4 tracking will provide a more robust solution for optimizing your Google Ads campaigns. While both offer server-side tracking, ∞ Google Ads Tracking & GTM provides a more comprehensive integration with the Google ecosystem.
Common Questions
What is the key difference between the two apps?
∞ Facebook Pixel ‑Tiktok Pixel specializes in social media pixel tracking, while ∞ Google Ads Tracking & GTM focuses on Google Ads, GA4, and utilizes Google Tag Manager.
Which app is better for bypassing iOS 14 restrictions?
∞ Facebook Pixel ‑Tiktok Pixel explicitly mentions bypassing iOS 14 restrictions with Conversion API, making it better suited for this purpose compared to ∞ Google Ads Tracking & GTM based on the provided information.
Does ∞ Google Ads Tracking & GTM support social media platforms?
Based on the description, ∞ Google Ads Tracking & GTM primarily focuses on Google Ads, GA4, and Bing UET. It does not explicitly mention support for social media platforms like Facebook or TikTok.
Which app is easier to set up for beginners?
∞ Google Ads Tracking & GTM highlights its one-click installation and easy setup of Google Tag Manager and Data Layer, suggesting it might be slightly easier for beginners, especially those familiar with Google's ecosystem. However, both apps are designed to be relatively easy to use.
Which app offers better support?
∞ Facebook Pixel ‑Tiktok Pixel highlights fast US-based support and a team backed with years of DTC industry experience, implying potentially better support compared to ∞ Google Ads Tracking & GTM which doesn't specifically mention support details.
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