∞ Facebook Pixel ‑Tiktok Pixel vs SM Post Purchase Survey & NPSfor Shopify (2026)
∞ Facebook Pixel ‑Tiktok Pixel focuses on enhancing marketing campaign tracking and optimization across various platforms like Facebook, TikTok, Pinterest, Snapchat, and Twitter. It aims to improve ROAS by providing accurate conversion tracking using server-side technology and bypassing iOS 14 restrictions. The app targets merchants who heavily rely on paid advertising across multiple channels and need robust analytics for data-driven decision-making. SM Post Purchase Survey & NPS, on the other hand, emphasizes gathering customer feedback and product insights through customizable post-purchase surveys and NPS scoring. It aims to help merchants understand customer sentiments, identify areas for improvement in the buying experience, and overcome potential objections, without requiring coding skills. The core difference lies in their purpose. ∞ Facebook Pixel ‑Tiktok Pixel is a marketing analytics tool, while SM Post Purchase Survey & NPS is a customer feedback and experience optimization tool. While both fall under the broader 'Analytics' category on Shopify, they address completely different aspects of running an online store. The significantly larger number of reviews for ∞ Facebook Pixel ‑Tiktok Pixel suggests it is a more established and widely used app compared to SM Post Purchase Survey & NPS, however, the higher number of reviews may be due to the app being on the marketplace longer.
At a Glance
∞ Facebook Pixel ‑Tiktok Pixel
259 reviews
SM Post Purchase Survey & NPS
6 reviews
Detailed Overview
∞ Facebook Pixel ‑Tiktok Pixel
Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter
Key Features
- Integrate server side tracking for Facebook Pixels and Tiktok Pixels
- Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag
- GDPR-compliant tracking support for secure data management
- Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter
- Fast US based support and team backed with years of DTC industry experience
SM Post Purchase Survey & NPS
Post purchase survey and NPS to gather product insights and customer feedback with ease
Key Features
- Showcase post purchase survey on thank you page. No coding required
- Create unlimited question to gather as many information as you want
- Collect unlimited responses with a lot of useful data
- Breakdown customer survey submission by response count, order value,...
- Target different types of customer with smart rule
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating ∞ Facebook Pixel ‑Tiktok Pixel5/5 SM Post Purchase Survey & NPS5/5 | ||
| Reviews | 259 | 6 |
Reviews ∞ Facebook Pixel ‑Tiktok Pixel259 SM Post Purchase Survey & NPS6 | ||
| Primary Function | Multi-channel tracking and conversion optimization | Post-purchase survey and NPS feedback |
Primary Function ∞ Facebook Pixel ‑Tiktok PixelMulti-channel tracking and conversion optimization SM Post Purchase Survey & NPSPost-purchase survey and NPS feedback | ||
| Target Merchant | Merchants heavily reliant on paid advertising | Merchants focused on customer experience and product development |
Target Merchant ∞ Facebook Pixel ‑Tiktok PixelMerchants heavily reliant on paid advertising SM Post Purchase Survey & NPSMerchants focused on customer experience and product development | ||
| Technical Skill Required | Moderate (understanding of pixels and server-side tracking) | Low (no coding required) |
Technical Skill Required ∞ Facebook Pixel ‑Tiktok PixelModerate (understanding of pixels and server-side tracking) SM Post Purchase Survey & NPSLow (no coding required) | ||
| Key Benefit | Improved ROAS and accurate conversion data | Actionable customer insights and improved buying experience |
Key Benefit ∞ Facebook Pixel ‑Tiktok PixelImproved ROAS and accurate conversion data SM Post Purchase Survey & NPSActionable customer insights and improved buying experience | ||
| Tracking platforms | Facebook, TikTok, Pinterest, Snapchat & Twitter | N/A |
Tracking platforms ∞ Facebook Pixel ‑Tiktok PixelFacebook, TikTok, Pinterest, Snapchat & Twitter SM Post Purchase Survey & NPSN/A | ||
| Data Volume | Potentially high due to tracking multiple platforms | Depends on customer response rate to surveys |
Data Volume ∞ Facebook Pixel ‑Tiktok PixelPotentially high due to tracking multiple platforms SM Post Purchase Survey & NPSDepends on customer response rate to surveys | ||
Our Verdict
If your priority is to optimize your marketing campaigns across multiple channels and gain granular insights into ad performance, ∞ Facebook Pixel ‑Tiktok Pixel is the clear choice. Its robust features, server-side tracking capabilities, and compatibility with multiple platforms make it a powerful tool for data-driven marketing. However, if you're more concerned with understanding your customers' experiences and improving your products based on their feedback, SM Post Purchase Survey & NPS is the better option. Its ease of use and focus on customer insights make it ideal for businesses that prioritize customer-centric growth.
Ultimately, the best app depends on your specific needs and priorities. Businesses that need both advanced tracking and customer feedback capabilities may consider using both apps or exploring alternative solutions that combine these functionalities. However, given that they serve two distinct purposes, choosing one based on the area of your business that needs the most immediate attention is a valid strategy.
Common Questions
Which app is easier to set up?
SM Post Purchase Survey & NPS is likely easier to set up because it boasts 'no coding required'. ∞ Facebook Pixel ‑Tiktok Pixel requires some understanding of pixel tracking and server-side integrations, which may require technical expertise.
Which app is better for understanding customer satisfaction?
SM Post Purchase Survey & NPS is designed specifically for this purpose. Its post-purchase surveys and NPS scoring are directly aimed at measuring and improving customer satisfaction.
Which app is better for improving advertising ROI?
∞ Facebook Pixel ‑Tiktok Pixel is the superior choice here. It provides accurate conversion tracking and optimization tools to maximize the return on your ad spend across various platforms.
Can I use both apps simultaneously?
Yes, it's possible to use both apps if you have different needs. You can track marketing performance with ∞ Facebook Pixel ‑Tiktok Pixel and gather customer feedback with SM Post Purchase Survey & NPS. The apps perform separate functions.
Which app offers better GDPR compliance?
Both apps mention GDPR compliance, but it's crucial to review each app's specific privacy policies and data handling practices to ensure they meet your legal requirements. ∞ Facebook Pixel ‑Tiktok Pixel mentions GDPR-compliant tracking support.
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