Filey ‑ Files Backup & Export vs XO Insert Codefor Shopify (2026)
Filey ‑ Files Backup & Export and XO Insert Code, while both falling under the 'Content' and 'Product content' Shopify categories, cater to vastly different needs. Filey focuses on store data management, offering one-click export and import of files, product images, and videos stored in the "Content -> Files" section. Its primary strength lies in backing up and transferring store assets, making it ideal for merchants migrating stores or needing a data backup solution. In contrast, XO Insert Code empowers merchants to inject custom code (HTML, CSS, Liquid, Javascript) into various sections of their Shopify store, offering control over site functionality and integration with third-party services like Google Analytics and Facebook Pixel. XO Insert Code is designed for merchants seeking customization and control over their store's code without directly modifying theme files. The ease of use promoted in the app's description suggests it targets merchants with varying technical skills, offering a simple interface to add and manage code snippets. Filey, on the other hand, appeals more to merchants concerned with data portability and security. The one-click export and import functionalities streamline the process of transferring or backing up store files, a task that can be time-consuming and complex without a dedicated solution.
At a Glance
Filey ‑ Files Backup & Export
192 reviews
XO Insert Code
91 reviews
Detailed Overview
Filey ‑ Files Backup & Export
Export store files, product images and videos in one click. Manage your store data at ease!
Key Features
- Copy/transfer your store files from the "Content -> Files" section
- Export your product images / videos / 3D models
- Upload exported files to a new store
XO Insert Code
Anyone can insert code into their store.
Key Features
- Easy to insert and manage code in your shop.
- Add code to specific pages/products/collection.
- Add Google Analytics, Google tag manager, Facebook pixel... code.
- Add verify meta tag code.
- Insert any code or script, including HTML, CSS, Liquid and Javascript.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Filey ‑ Files Backup & Export4.9/5 XO Insert Code5/5 | ||
| Reviews | 192 | 91 |
Reviews Filey ‑ Files Backup & Export192 XO Insert Code91 | ||
| Core Functionality | File Backup & Data Portability | Code Insertion & Customization |
Core Functionality Filey ‑ Files Backup & ExportFile Backup & Data Portability XO Insert CodeCode Insertion & Customization | ||
| Target Merchant | Merchants migrating stores, seeking data backups | Merchants needing code customization, integration with third-party services |
Target Merchant Filey ‑ Files Backup & ExportMerchants migrating stores, seeking data backups XO Insert CodeMerchants needing code customization, integration with third-party services | ||
| Ease of Use | Simplified one-click export/import process | Simple code insertion interface for non-technical users |
Ease of Use Filey ‑ Files Backup & ExportSimplified one-click export/import process XO Insert CodeSimple code insertion interface for non-technical users | ||
| Value Proposition | Secure store data and simplified store migration | Extend store functionality without editing theme files |
Value Proposition Filey ‑ Files Backup & ExportSecure store data and simplified store migration XO Insert CodeExtend store functionality without editing theme files | ||
| File Support | Images, Videos, 3D Models, all files under 'Content->Files' | Not applicable; inserts code (HTML, CSS, Javascript, Liquid) |
File Support Filey ‑ Files Backup & ExportImages, Videos, 3D Models, all files under 'Content->Files' XO Insert CodeNot applicable; inserts code (HTML, CSS, Javascript, Liquid) | ||
| Key Benefit | Time saving, reduced complexity of data transfer | Increased flexibility and control over store features |
Key Benefit Filey ‑ Files Backup & ExportTime saving, reduced complexity of data transfer XO Insert CodeIncreased flexibility and control over store features | ||
Our Verdict
For merchants prioritizing store data backup, migration, or transfer of files between stores, Filey ‑ Files Backup & Export is the superior choice. Its one-click functionality and focus on simplifying data management provide a significant advantage. Merchants who are particularly concerned about backing up product images and videos stored in the 'Content -> Files' section will find Filey invaluable.
On the other hand, if your primary need is to add custom code, integrate with services like Google Analytics or Facebook Pixel, or tailor the look and feel of your Shopify store beyond the default theme options, XO Insert Code is the better fit. Its user-friendly interface allows even non-technical users to inject code snippets into various parts of their store, making it an excellent tool for customization and extending store functionality.
Common Questions
Can Filey be used to backup my entire Shopify store?
Filey focuses specifically on backing up files found within the 'Content -> Files' section of your Shopify store, including images, videos and other assets. It doesn't backup your entire store's data, but provides valuable data portability for the files it does backup.
Is XO Insert Code safe to use on my Shopify store?
XO Insert Code allows you to add custom code to your store. Ensure that you only add code from trusted sources, as malicious code can negatively impact your store's performance or security. It is a good practice to test any changes in a development environment first before applying them to your live store.
Does Filey support exporting product data beyond just the files?
Filey focuses specifically on file export from the Shopify 'Content -> Files' section, like images, videos, and documents. It does not export product data such as descriptions, prices, or variants.
Can I use XO Insert Code to edit the actual theme files of my Shopify store?
No, XO Insert Code does not directly edit your theme files. It allows you to insert code snippets into specific sections of your store, such as the header, footer, or specific pages. This is a safer and less disruptive way to customize your store without directly modifying the theme's core files.
What happens if I uninstall Filey after exporting my files?
Uninstalling Filey only removes the app from your store. The exported files remain on your computer or wherever you saved them. Your files will not be deleted from the location you downloaded them to after exporting them.
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