Forma | Surveys that Convert vs Zigpoll Customer Surveysfor Shopify (2026)
Forma | Surveys that Convert and Zigpoll Customer Surveys both aim to help Shopify merchants collect zero-party data and improve conversion rates through surveys. However, they differ significantly in their current market validation and feature sets. Forma focuses on on-page surveys integrated into the product page, offering instant answers through customizable surveys for a discount. Its positioning emphasizes ease of use and direct integration with the Shopify theme, making it potentially appealing to merchants seeking a simple, visually integrated solution to gather product feedback. On the other hand, Zigpoll offers a broader range of survey deployment options, including post-purchase, pre-purchase, NPS, on-site, email, and SMS. Zigpoll distinguishes itself with AI analytics, multilingual support, and integrations with Shopify's customer and order dashboards, along with abandoned checkout recovery. This breadth of features positions Zigpoll as a more comprehensive solution, suitable for merchants looking for advanced capabilities to optimize various aspects of their business, from marketing spend to conversion rates. While Forma’s focus is narrow, it might serve a specific niche of merchants seeking direct product feedback and simple integration, while Zigpoll aims to be a complete survey solution with advanced analytics and multi-channel reach.
At a Glance
Forma | Surveys that Convert
0 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Forma | Surveys that Convert
Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.
Key Features
- Fully customizable survey builder so you can ask your most pressing questions
- Access to your customer data in the admin portal, with option to export (CSV)
- Works directly with your theme with customizable CTA/survey style, format, text
- Full access to a survey and question library across brand and product topics
- Lightweight and integrated directly into Shopify admin with easy setup
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Forma | Surveys that Convert0/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 0 | 417 |
Reviews Forma | Surveys that Convert0 Zigpoll Customer Surveys417 | ||
| Survey Types | Product Page Surveys (Discount Incentive) | Post-purchase, Pre-purchase, NPS, On-site, Email, SMS |
Survey Types Forma | Surveys that ConvertProduct Page Surveys (Discount Incentive) Zigpoll Customer SurveysPost-purchase, Pre-purchase, NPS, On-site, Email, SMS | ||
| Analytics | Data Export (CSV) | AI Analytics & Dashboard |
Analytics Forma | Surveys that ConvertData Export (CSV) Zigpoll Customer SurveysAI Analytics & Dashboard | ||
| Customization | Customizable Survey Builder & Theme Integration | Fully Customizable, Multilingual Support |
Customization Forma | Surveys that ConvertCustomizable Survey Builder & Theme Integration Zigpoll Customer SurveysFully Customizable, Multilingual Support | ||
| Integrations | Shopify Admin | Shopify Customer/Order Dashboards, Marketing Stack |
Integrations Forma | Surveys that ConvertShopify Admin Zigpoll Customer SurveysShopify Customer/Order Dashboards, Marketing Stack | ||
| Target Merchant | Merchants seeking easy product feedback | Merchants seeking comprehensive data-driven optimization |
Target Merchant Forma | Surveys that ConvertMerchants seeking easy product feedback Zigpoll Customer SurveysMerchants seeking comprehensive data-driven optimization | ||
| Abandoned Cart Recovery | Not Mentioned | Yes |
Abandoned Cart Recovery Forma | Surveys that ConvertNot Mentioned Zigpoll Customer SurveysYes | ||
| Data Collection | Zero-party data collection with discount incentives | Zero-party data collection with comprehensive coverage |
Data Collection Forma | Surveys that ConvertZero-party data collection with discount incentives Zigpoll Customer SurveysZero-party data collection with comprehensive coverage | ||
Our Verdict
Zigpoll Customer Surveys appears to be the stronger choice for most merchants in 2026. Its high rating and substantial number of reviews indicate a proven track record of success and customer satisfaction. Its broad feature set, including AI analytics, multi-channel support, and integrations, provides significant value for data-driven businesses. Forma | Surveys that Convert, on the other hand, might be suitable for merchants with a very specific need: simple, product-page integrated surveys with discount incentives. However, the lack of reviews and limited feature set make it a riskier choice. If you are looking for a comprehensive survey solution with robust analytics and proven results, Zigpoll is the clear winner. If you need *only* on-page surveys with a simple incentive system, consider Forma, but be prepared to beta test it thoroughly.
Common Questions
Which app offers better analytics?
Zigpoll offers advanced AI analytics and a dashboard for insights, while Forma only provides data export in CSV format.
Which app is easier to set up?
Forma emphasizes easy setup and direct integration with the Shopify theme. Zigpoll requires no coding, but setup for the different channels may be complex.
Which app allows for surveys in multiple languages?
Zigpoll supports multiple languages, whereas Forma's language support isn't explicitly mentioned.
Which app is more suitable for understanding abandoned checkouts?
Zigpoll has specific features for abandoned checkout campaigns, uncovering pain points and helping recover carts. Forma does not mention this.
Which app is better for general data collection from customers?
Zigpoll is better for overall data collection from customers as it offers multiple survey types and integrates with several platforms. Forma primarily focuses on zero-party data through surveys on product pages.
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