FormCRM AI Custom Form Builder vs SEA Post Purchase Survey Appfor Shopify (2026)
FormCRM AI Custom Form Builder and SEA Post Purchase Survey App both aim to enhance the Shopify merchant's ability to collect data, but they cater to distinct needs. FormCRM positions itself as a versatile form builder, emphasizing its AI-powered creation and wide range of form types, from contact forms to order forms, with integrations to various CRM and email marketing platforms. Its core strength lies in its flexibility and ability to create numerous form types through a drag-and-drop interface. Conversely, SEA Post Purchase Survey focuses specifically on post-purchase feedback, providing tools to gather actionable insights via customizable surveys delivered at various customer touchpoints. Its strength lies in targeted survey delivery and analytics, offering charts and reports to understand customer sentiment after a purchase. The target audience is merchants needing general forms whereas SEA targets post-purchase analytics for customer behavior. While both apps boast a perfect 5/5 rating, SEA Post Purchase Survey has significantly more reviews (109) compared to FormCRM (7), suggesting greater adoption and potentially more real-world validation, although newer apps will naturally have fewer reviews. A key difference is FormCRM’s broad form-building capabilities using AI, allowing merchants to create a wide range of forms beyond just surveys, including registration, wholesale, and lead capture forms. SEA focuses on post-purchase surveys, integrating with Shopify Flow and email apps to automate feedback collection. The ease of use would depend on the specific task. FormCRM’s drag-and-drop might be simpler for general form creation, while SEA's streamlined post-purchase survey flow may be easier for setting up that particular process. The value proposition differs: FormCRM offers comprehensive form solutions, while SEA focuses on optimizing the post-purchase customer experience through feedback analysis.
At a Glance
FormCRM AI Custom Form Builder
7 reviews
SEA Post Purchase Survey App
109 reviews
Detailed Overview
FormCRM AI Custom Form Builder
Build any custom form with AI form builder, from a contact form to fully custom forms, in seconds
Key Features
- Build customer registration form, contact form, wholesale form & any custom form
- Create forms using a easy drag-and-drop interface with image/file uploads option
- Craft multistep forms with multilingual support and conditional logic
- Enable auto-response, admin notifications, submission limit and domain blocking
- Integrate with Shopify customers, Mailchimp, Klaviyo, HubSpot, Slack, Zoho etc.
SEA Post Purchase Survey App
Post purchase survey: Unveil actionable insights with analytics, without distraction for customers
Key Features
- Target right customers: Use tags, visited pages, and products to target
- Distribute surveys: On-site, exit intent or post purchase like thank-you page
- Visualize results clearly: Analyze responses with analytical charts and reports
- Automate with Shopify Flow: Add surveys to your tech stack
- Work with all email apps: Effortlessly add survey to any email to customers
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating FormCRM AI Custom Form Builder5/5 SEA Post Purchase Survey App5/5 | ||
| Reviews | 7 | 109 |
Reviews FormCRM AI Custom Form Builder7 SEA Post Purchase Survey App109 | ||
| Primary Function | Versatile Form Builder (AI-Powered) | Post-Purchase Survey App |
Primary Function FormCRM AI Custom Form BuilderVersatile Form Builder (AI-Powered) SEA Post Purchase Survey AppPost-Purchase Survey App | ||
| Form Types | Contact, Order, Registration, Wholesale, etc. | Customizable Surveys (NPS, etc.) |
Form Types FormCRM AI Custom Form BuilderContact, Order, Registration, Wholesale, etc. SEA Post Purchase Survey AppCustomizable Surveys (NPS, etc.) | ||
| Targeted Delivery | Conditional Logic, Domain Blocking | Tags, Visited Pages, Products Purchased |
Targeted Delivery FormCRM AI Custom Form BuilderConditional Logic, Domain Blocking SEA Post Purchase Survey AppTags, Visited Pages, Products Purchased | ||
| Integrations | Mailchimp, Klaviyo, HubSpot, Slack, Zoho, Shopify Customers | Shopify Flow, Email Apps |
Integrations FormCRM AI Custom Form BuilderMailchimp, Klaviyo, HubSpot, Slack, Zoho, Shopify Customers SEA Post Purchase Survey AppShopify Flow, Email Apps | ||
| Key Feature Highlight | AI form builder with drag-and-drop interface | Actionable insights with analytics |
Key Feature Highlight FormCRM AI Custom Form BuilderAI form builder with drag-and-drop interface SEA Post Purchase Survey AppActionable insights with analytics | ||
| Target Merchant | Merchants needing various form types for different purposes (lead generation, registration, etc.) | Merchants focused on understanding post-purchase customer experience and optimizing it |
Target Merchant FormCRM AI Custom Form BuilderMerchants needing various form types for different purposes (lead generation, registration, etc.) SEA Post Purchase Survey AppMerchants focused on understanding post-purchase customer experience and optimizing it | ||
| Ease of Use | Drag-and-drop builder makes it user friendly | Streamlined survey setup flow for targeted delivery |
Ease of Use FormCRM AI Custom Form BuilderDrag-and-drop builder makes it user friendly SEA Post Purchase Survey AppStreamlined survey setup flow for targeted delivery | ||
| Value Proposition | Comprehensive form solutions for various business needs | Optimizing customer experience through feedback analysis and actionable insights |
Value Proposition FormCRM AI Custom Form BuilderComprehensive form solutions for various business needs SEA Post Purchase Survey AppOptimizing customer experience through feedback analysis and actionable insights | ||
Our Verdict
For Shopify merchants seeking a flexible solution to create a wide variety of forms for different purposes like lead generation, registration, or wholesale inquiries, FormCRM AI Custom Form Builder is the better choice. Its AI-powered builder and drag-and-drop interface simplify the form creation process, while its integrations with major marketing platforms enhance its utility. However, for businesses specifically focused on gathering and analyzing post-purchase feedback to improve customer experience and identify areas for improvement, SEA Post Purchase Survey App is more suitable. Its targeted delivery options and analytical charts provide actionable insights. Even though FormCRM offers survey functionalities, SEA's specific post-purchase focus makes it a better fit for merchants prioritizing that specific customer interaction.
Given the higher number of reviews and focus on post-purchase optimization, SEA offers a more focused value proposition and social proof for merchants seeking targeted feedback on customer experience. Merchants needing general form creation and a broad solution set may be better suited with FormCRM AI Custom Form Builder.
Common Questions
What is the main difference between FormCRM and SEA?
FormCRM is a general-purpose form builder suitable for various form types, while SEA focuses solely on post-purchase surveys for feedback analysis.
Which app is better for creating complex, multi-step forms?
FormCRM is likely better for complex, multi-step forms due to its dedicated features for crafting such forms, including conditional logic and multilingual support.
Does SEA Post Purchase Survey integrate with email marketing platforms?
Yes, SEA Post Purchase Survey states that it works with all email apps, making it easy to add surveys to your existing email workflows.
Which app is more suitable for a new Shopify store?
It depends on the immediate needs. If the primary need is to quickly gather post-purchase feedback, SEA might be preferable due to its targeted focus. If varied form needs exist, then FormCRM is recommended.
Which app gives merchants better insights into customer behavior?
While FormCRM can gather data, SEA provides better insights into post-purchase customer behavior specifically, through its analytical charts and reports designed for survey responses.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store