Gift Card Factory vs Returbo: Returns & Exchangesfor Shopify (2026)
Gift Card Factory and Returbo: Returns & Exchanges are Shopify apps that address different aspects of post-purchase customer experience. Gift Card Factory focuses specifically on streamlining the creation, management, and redemption of gift cards, including bulk generation, import from other platforms, and integration with the product detail page (PDP) via the Gift Card Postman extension. Returbo, on the other hand, is dedicated to managing returns and exchanges, a critical component of customer satisfaction and operational efficiency. While both contribute to improved customer experience, their functionalities and target merchants differ significantly.
At a Glance
Gift Card Factory
27 reviews
Returbo: Returns & Exchanges
68 reviews
Detailed Overview
Gift Card Factory
Create, import, update & send gift cards in bulk. Refund on gift card. Discount codes & store credit
Key Features
- Autogenerate or import gift cards from other systems
- Bulk create discount codes or bulk add store credit to customer accounts
- Update any gift card property (including balance and expiry date)
- Refund orders on gift cards
- Create automated flows with our Create Gift Card flow extension
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Gift Card Factory4.8/5 Returbo: Returns & Exchanges5/5 | ||
| Reviews | 27 | 68 |
Reviews Gift Card Factory27 Returbo: Returns & Exchanges68 | ||
| Focus | Gift Card Management | Returns & Exchanges Management |
Focus Gift Card FactoryGift Card Management Returbo: Returns & ExchangesReturns & Exchanges Management | ||
| Key Feature 1 | Bulk Gift Card Generation/Import | Not available |
Key Feature 1 Gift Card FactoryBulk Gift Card Generation/Import Returbo: Returns & ExchangesNot available | ||
| Key Feature 2 | Gift Card Postman (PDP integration) | Not available |
Key Feature 2 Gift Card FactoryGift Card Postman (PDP integration) Returbo: Returns & ExchangesNot available | ||
| Target Merchant | Merchants wanting improved gift card functionality. | Merchants wanting improved returns and exchange flow. |
Target Merchant Gift Card FactoryMerchants wanting improved gift card functionality. Returbo: Returns & ExchangesMerchants wanting improved returns and exchange flow. | ||
| Ease of Use (assumed) | Potentially complex due to bulk options. | Potentially complex due to returns rules and automations. |
Ease of Use (assumed) Gift Card FactoryPotentially complex due to bulk options. Returbo: Returns & ExchangesPotentially complex due to returns rules and automations. | ||
| Value Proposition | Increased sales through gift card program and automated delivery. | Increased customer satisfaction and reduced support tickets through streamlined returns. |
Value Proposition Gift Card FactoryIncreased sales through gift card program and automated delivery. Returbo: Returns & ExchangesIncreased customer satisfaction and reduced support tickets through streamlined returns. | ||
Our Verdict
The choice between Gift Card Factory and Returbo hinges entirely on the merchant's needs. If a store aims to optimize and scale its gift card program, Gift Card Factory is the clear choice. Its bulk generation and import capabilities are invaluable for larger operations or migrations from other platforms. The Gift Card Postman extension adds further value by integrating gift card options directly into the product page, improving user experience and driving gift card sales.
However, if the primary concern is streamlining the returns and exchanges process to improve customer satisfaction and reduce operational overhead, Returbo is the more suitable solution. Since Gift Card Factory focuses solely on gift cards, it doesn't address the broader returns and exchanges needs that Returbo is designed to handle. A merchant could potentially benefit from *both* apps, but the initial investment should be guided by the area of their business needing the most immediate improvement.
Common Questions
Does Gift Card Factory handle returns and exchanges?
No, Gift Card Factory primarily focuses on managing gift cards including generation, imports, and updates to gift card properties.
Can Returbo generate gift cards in bulk?
No, Returbo is designed for managing returns and exchanges, not gift card creation or management.
What if I need both gift card management and returns processing?
You would need to install and configure both apps separately. Gift Card Factory handles gift cards, while Returbo manages returns and exchanges.
Which app has better reviews?
While Gift Card Factory has a strong rating of 4.8/5, Returbo has a perfect 5/5 rating with significantly more reviews (68 vs 27).
Does Gift Card Factory integrate with returns processes?
The description states that gift cards can refund orders. It doesn't directly integrate with a returns process flow, but a refund can be issued as a gift card.
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