Gifted: Gift Messages vs izi Gift Cards & Store Creditfor Shopify (2026)
Gifted: Gift Messages and izi Gift Cards & Store Credit, while sharing the 'Gifts, Gift wrap and messages' category, cater to distinct needs within the Shopify ecosystem. Gifted focuses primarily on enabling personalized, digital gift messages alongside physical products. Its strength lies in facilitating the gifting experience with customizable widgets, branded email delivery, and customer acquisition through gift recipients. It targets merchants seeking to enhance their existing product offerings with a more personalized gifting option. izi Gift Cards & Store Credit, on the other hand, emphasizes the sale of gift cards and the implementation of store credit cashback reward programs to boost AOV, customer loyalty, and LTV. izi Gift Cards & Store Credit targets merchants who are strategically focused on increasing customer lifetime value and average order value through the proactive use of gift card sales and store credit programs. The app offers features like custom gift card templates, bulk issuance of rewards, and Klaviyo integration for personalized email marketing, suggesting a more comprehensive approach to gift card management and loyalty programs. The 'rise ai' mention implies advanced automation in tailoring store credit cashback rewards based on customer behavior. Consequently, Gifted is ideal for merchants who want to simply augment product sales with gifting options, and izi is more for those who want to strategically use store credit and gift cards as part of a customer loyalty and acquisition program.
At a Glance
Gifted: Gift Messages
13 reviews
izi Gift Cards & Store Credit
22 reviews
Detailed Overview
Gifted: Gift Messages
Increase customer base by allowing items to be sent with an virtual gift message to others
Key Features
- Capture more gift sales with our gifting widget and popup
- Send branded, timely gift emails customized to your store
- Gain new customers by redirecting gift recipients to your site
- Better understand your customers by analyzing your gift sales and data
- Prevent order-triggered changes to customers' default address on gift orders
izi Gift Cards & Store Credit
Sell More Gift Cards and Automate Store Credit Cashback Rewards to Increase Loyalty & AOV
Key Features
- Custom Gift Cards and Vouchers or Prebuilt Templates
- Create Store Credit Cashback Rewards Program to Increase AOV, Margin and LTV
- Bulk Issue Rewards, Refunds, Discounts, and Store Credit with Gift Cards
- Leverage Klaviyo to Offer a Personalized Email Experience for your Gift Cards
- Dashboard Reporting to Track Customer Performance with Gift Cards
Feature Comparison
| Rating | 4.7/5 | 4.4/5 |
Rating Gifted: Gift Messages4.7/5 izi Gift Cards & Store Credit4.4/5 | ||
| Reviews | 13 | 22 |
Reviews Gifted: Gift Messages13 izi Gift Cards & Store Credit22 | ||
| Primary Focus | Gift Messaging & Personalized Gifting Experience | Gift Card Sales & Store Credit Cashback Programs |
Primary Focus Gifted: Gift MessagesGift Messaging & Personalized Gifting Experience izi Gift Cards & Store CreditGift Card Sales & Store Credit Cashback Programs | ||
| Target Merchant | Merchants wanting to enhance product sales with simple gifting options | Merchants focused on increasing AOV and LTV through loyalty programs |
Target Merchant Gifted: Gift MessagesMerchants wanting to enhance product sales with simple gifting options izi Gift Cards & Store CreditMerchants focused on increasing AOV and LTV through loyalty programs | ||
| Key Differentiator | Customizable gifting widget and branded gift emails. | Store credit cashback and bulk issuance tools |
Key Differentiator Gifted: Gift MessagesCustomizable gifting widget and branded gift emails. izi Gift Cards & Store CreditStore credit cashback and bulk issuance tools | ||
| Customer Acquisition | Redirects gift recipients to the store | Through loyalty and rewards programs with gift cards |
Customer Acquisition Gifted: Gift MessagesRedirects gift recipients to the store izi Gift Cards & Store CreditThrough loyalty and rewards programs with gift cards | ||
| Upselling Options | Gift wrapping | N/A (implicit through store credit) |
Upselling Options Gifted: Gift MessagesGift wrapping izi Gift Cards & Store CreditN/A (implicit through store credit) | ||
| Email Integration | Branded gift emails | Klaviyo for personalized gift card emails |
Email Integration Gifted: Gift MessagesBranded gift emails izi Gift Cards & Store CreditKlaviyo for personalized gift card emails | ||
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Our Verdict
If you're a merchant looking to add a simple and personalized gifting experience to your existing product offerings, allowing customers to send digital gift messages alongside their purchases, Gifted: Gift Messages is the better choice. Its focus on customization, branded emails, and customer acquisition through gift recipients aligns with a direct gifting approach.
On the other hand, if your priority is to strategically leverage gift cards and store credit to boost customer loyalty, increase average order value, and drive repeat purchases, izi Gift Cards & Store Credit is the more suitable option. Its comprehensive features for managing gift card sales, implementing store credit cashback programs, and integrating with Klaviyo provide a robust platform for building a successful rewards system. The bulk issuance capabilities are also an advantage for larger stores or those running frequent promotions.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Gifted likely offers a simpler setup due to its focus on a gifting widget. izi's more comprehensive feature set for gift card programs might require more configuration.
Which app is better for acquiring new customers?
Both apps can acquire new customers, but through different mechanisms. Gifted acquires new customers by redirecting gift recipients back to the store. izi acquires new customers by incentivizing new purchases with store credit cashback rewards when a gift card is used.
Which app offers better reporting and analytics?
Both apps offer dashboard reporting. Gifted tracks gift sales and data to understand customers better. izi Gift Cards & Store Credit tracks customer performance with gift cards and reports to track customers' performance.
Can I customize the look and feel of the gifting experience with both apps?
Gifted explicitly mentions a customizable widget and branded gift emails. izi mentions custom gift card templates, suggesting a similar level of customization but focused on gift card aesthetics.
Which app is more focused on personalization?
Both apps enable some form of personalization. Gifted focuses on personalized gift messages, while izi allows for personalized email experiences using Klaviyo.
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