GiftKart: Cashback & Gift Card vs Selling Pointfor Shopify (2026)
GiftKart: Cashback & Gift Card and Selling Point, while both operating within the 'Gifts' and 'Gift Cards' categories on Shopify, address distinctly different merchant needs. GiftKart focuses on incentivizing customer loyalty and driving sales through cashback rewards programs, seamlessly integrated with Shopify's native store credits. It targets merchants looking to improve customer retention and avoid complex loyalty point systems by offering simple cashback based on order value. Selling Point, on the other hand, primarily caters to merchants migrating from other POS systems or platforms to Shopify. Its core strength lies in its ability to import or migrate existing gift card and store credit data in bulk, streamlining the transition process. The key difference lies in their core functionality. GiftKart is designed for ongoing customer engagement through rewards, whereas Selling Point is a one-time solution for data migration and bulk gift card creation. GiftKart positions itself as a solution for merchants struggling with discount dependency and seeking improved customer retention. Selling Point targets merchants facing the challenge of migrating existing gift card balances to Shopify, saving them time and development costs. Although both touch upon 'gift cards,' the applications target distinctly different phases of a business's lifecycle - loyalty building vs. system migration.
At a Glance
GiftKart: Cashback & Gift Card
110 reviews
Selling Point
45 reviews
Detailed Overview
GiftKart: Cashback & Gift Card
No Points, No coupons, No loyalty math. Simple & Seamless rewards with Cashback using store credits!
Key Features
- Cashback of fixed value or % of order value with the option of multiple tiers
- Pre-Built customizable Cashback widgets to notify Cashback value to customers
- Product or Collection Specific Cashback campaigns to move slow moving products
- Customer segment specific cashback campaigns via Customer Tags or Unique URLs
- Advanced rules to remove shipping, discounts, taxes from cashback calculations
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating GiftKart: Cashback & Gift Card0/5 Selling Point5/5 | ||
| Reviews | 110 | 45 |
Reviews GiftKart: Cashback & Gift Card110 Selling Point45 | ||
| Core Functionality | Cashback Rewards Program | Gift Card/Store Credit Migration & Bulk Creation |
Core Functionality GiftKart: Cashback & Gift CardCashback Rewards Program Selling PointGift Card/Store Credit Migration & Bulk Creation | ||
| Target Merchant | Merchants wanting cashback loyalty programs to improve retention. | Merchants migrating to Shopify from another system. |
Target Merchant GiftKart: Cashback & Gift CardMerchants wanting cashback loyalty programs to improve retention. Selling PointMerchants migrating to Shopify from another system. | ||
| Ease of Use (Implied) | Potentially complex setup due to tiered cashback and specific targeting. | Potentially easier initial setup focused on import process. |
Ease of Use (Implied) GiftKart: Cashback & Gift CardPotentially complex setup due to tiered cashback and specific targeting. Selling PointPotentially easier initial setup focused on import process. | ||
| Value Proposition | Simple Cashback system to increase sales and retain customers. | Quick and efficient gift card migration, saving time and development costs. |
Value Proposition GiftKart: Cashback & Gift CardSimple Cashback system to increase sales and retain customers. Selling PointQuick and efficient gift card migration, saving time and development costs. | ||
| Native Shopify Integration | Uses Shopify Native Store Credits | Migrates into Shopify Native Store Credits. |
Native Shopify Integration GiftKart: Cashback & Gift CardUses Shopify Native Store Credits Selling PointMigrates into Shopify Native Store Credits. | ||
| Ongoing Benefit | Provides continuous rewards program | Mainly benefits during platform migration |
Ongoing Benefit GiftKart: Cashback & Gift CardProvides continuous rewards program Selling PointMainly benefits during platform migration | ||
Our Verdict
For merchants prioritizing customer retention and looking to establish a simple cashback rewards program, GiftKart: Cashback & Gift Card might be the initial choice, *if* they address the current negative reviews and improve their support and app stability. The use of native Shopify store credits is a definite plus. However, the extremely low rating of 0/5 with 110 reviews presents a significant risk. Merchants should carefully investigate these negative reviews before considering this app.
For merchants focused on migrating from another platform to Shopify and needing a way to transfer existing gift card balances quickly and efficiently, Selling Point is the clear winner. Its primary focus on migration and bulk creation directly addresses this need. The 5/5 rating, while based on fewer reviews, suggests a positive user experience. The decision depends entirely on the merchant's immediate needs: retention program vs. platform migration.
Common Questions
Which app is better for customer retention?
GiftKart: Cashback & Gift Card is specifically designed for customer retention through its cashback rewards program. Selling Point does not offer features directly related to ongoing customer retention.
Which app is better for moving gift card balances from an old system to Shopify?
Selling Point is specifically built for this purpose, allowing merchants to migrate gift card balances in bulk from various platforms to Shopify. GiftKart does not offer this functionality.
Which app is easier to set up?
It's difficult to say definitively without hands-on experience, but Selling Point *potentially* has a simpler initial setup focused on the import process. GiftKart might require more configuration due to its tiered cashback options and targeting rules.
Does GiftKart or Selling Point integrate with Shopify POS?
Based on the provided descriptions, neither app explicitly mentions direct integration with Shopify POS. Further investigation would be needed to confirm POS compatibility.
Which app offers a better return on investment (ROI)?
The ROI depends on the merchant's specific needs. If the merchant requires gift card migration, Selling Point offers a clear ROI through time and cost savings. For merchants seeking customer retention, GiftKart's ROI depends on the effectiveness of its cashback program in driving sales and repeat purchases, and on them solving the existing issues with the app mentioned in the poor reviews.
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