Glancito:Email & SMS Marketing vs Listrak: Email, SMS & Identityfor Shopify (2026)
Glancito:Email & SMS Marketing and Listrak: Email, SMS & Identity are both Shopify apps designed to enhance customer engagement through email and SMS marketing, but they cater to different segments of the merchant population. Glancito positions itself as a comprehensive marketing solution covering email, SMS, and social media, emphasizing ease of use with its drag-and-drop editor and pre-built automation flows. It targets merchants seeking an all-in-one platform to manage their omnichannel marketing efforts. However, it currently lacks user reviews and a verified reputation. Listrak, on the other hand, focuses on personalized, 1:1 interactions leveraging real-time data and AI-powered segmentation across email, SMS, Identity, and Push notifications. It caters to merchants who need advanced features for accelerated revenue growth and customer engagement. The key difference lies in their maturity and feature depth. Listrak has an established reputation with a 5/5 rating and 23 reviews, suggesting reliability and proven effectiveness. Its real-time tracking, direct API sync, and AI-powered capabilities indicate a more sophisticated solution aimed at larger or more established e-commerce businesses with complex marketing needs. Glancito's description suggests it aims to be a robust solution; however, the absence of reviews presents a risk factor for merchants as its claims are not yet validated by user experience.
At a Glance
Glancito:Email & SMS Marketing
0 reviews
Listrak: Email, SMS & Identity
23 reviews
Detailed Overview
Glancito:Email & SMS Marketing
Leverage Martech solution for seamless messaging and outstanding customer experiences.
Key Features
- Real-time data sync enables precise targeting and personalization
- Easily manage email, SMS, and social marketing from one platform, saving time.
- Craft visually stunning email templates with an intuitive drag-and-drop editor
- Use ready flow for Welcome series, Cart Abandons, Post Purchase & more
- Leverage predictive analytics to construct precise audience segmentation.
Listrak: Email, SMS & Identity
Accelerate growth and revenue with unmatched Email, SMS, Identity, and Push orchestration.
Key Features
- Real-time tracking: Conversion metrics, browse activity, cart activity, and more
- Direct, real-time API sync: Consume customer, order and product catalog updates
- Automated coupon generation and Product Recommendations across campaigns
- Cross-channel AI-powered predictive segmentation and targeting
- Real-time Email, SMS, and Push subscription integration + AI Identity Resolution
Feature Comparison
| Rating | 0/5 | 5/5 |
Rating Glancito:Email & SMS Marketing0/5 Listrak: Email, SMS & Identity5/5 | ||
| Reviews | 0 | 23 |
Reviews Glancito:Email & SMS Marketing0 Listrak: Email, SMS & Identity23 | ||
| Marketing Channels | Email, SMS, Social Media | Email, SMS, Push |
Marketing Channels Glancito:Email & SMS MarketingEmail, SMS, Social Media Listrak: Email, SMS & IdentityEmail, SMS, Push | ||
| Data Sync | Real-time data sync | Direct, real-time API sync |
Data Sync Glancito:Email & SMS MarketingReal-time data sync Listrak: Email, SMS & IdentityDirect, real-time API sync | ||
| Automation | Ready flow for Welcome series, Cart Abandons, Post Purchase | Automated coupon generation |
Automation Glancito:Email & SMS MarketingReady flow for Welcome series, Cart Abandons, Post Purchase Listrak: Email, SMS & IdentityAutomated coupon generation | ||
| Segmentation | Predictive analytics | AI-powered predictive segmentation |
Segmentation Glancito:Email & SMS MarketingPredictive analytics Listrak: Email, SMS & IdentityAI-powered predictive segmentation | ||
| Identity Resolution | Not Mentioned | AI Identity Resolution |
Identity Resolution Glancito:Email & SMS MarketingNot Mentioned Listrak: Email, SMS & IdentityAI Identity Resolution | ||
| User Interface | Intuitive drag-and-drop editor | Not Mentioned |
User Interface Glancito:Email & SMS MarketingIntuitive drag-and-drop editor Listrak: Email, SMS & IdentityNot Mentioned | ||
| Value Proposition | Streamline marketing, improve loyalty, nurture revenue | Accelerate growth and revenue with unmatched orchestration |
Value Proposition Glancito:Email & SMS MarketingStreamline marketing, improve loyalty, nurture revenue Listrak: Email, SMS & IdentityAccelerate growth and revenue with unmatched orchestration | ||
| Target Merchant | Merchants seeking all-in-one omnichannel marketing | Larger e-commerce businesses with complex needs |
Target Merchant Glancito:Email & SMS MarketingMerchants seeking all-in-one omnichannel marketing Listrak: Email, SMS & IdentityLarger e-commerce businesses with complex needs | ||
Our Verdict
For established Shopify stores requiring advanced segmentation, real-time data synchronization, and AI-powered predictive analysis, Listrak is the more reliable choice due to its established reputation and feature set. Its higher rating and user reviews provide evidence of its effectiveness.
Glancito might be a viable option for smaller stores or startups seeking a more simplified and potentially more affordable all-in-one marketing solution, especially if cost is a major concern. However, merchants should proceed with caution due to the lack of reviews, potentially making it a higher-risk investment. They should be prepared to thoroughly test the app and provide feedback to the developers.
Common Questions
What are the key differentiating features between Glancito and Listrak?
Listrak stands out with its real-time API sync, AI-powered predictive segmentation, and AI Identity Resolution, while Glancito highlights its intuitive drag-and-drop editor for email creation and pre-built automation flows.
Which app offers a better guarantee of functionality and reliability?
Listrak, with its 5/5 rating and 23 reviews, offers a better guarantee of functionality and reliability compared to Glancito, which has no ratings or reviews.
Is Listrak more expensive than Glancito?
The price information for the apps is not provided. However, Listrak's focus on enterprise-level features suggests it may be a pricier solution than Glancito.
Which app is easier to set up and use for a beginner?
Glancito's emphasis on its intuitive drag-and-drop editor and pre-built automation flows suggests it might be easier for beginners to set up and use. However, without user reviews, it's difficult to definitively confirm.
Can both apps handle large customer databases?
While both apps claim real-time data synchronization, Listrak's direct API sync and focus on real-time tracking indicate it's better equipped to handle large customer databases. Glancito's capabilities in this area are less clear.
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