∞ Google Ads Tracking & GTM vs Parkour: Facebook Pixel & Feedfor Shopify (2026)
In 2026, Shopify merchants choosing between '∞ Google Ads Tracking & GTM' and 'Parkour: Facebook Pixel & Feed' face a decision based on their primary advertising platforms. ∞ Google Ads Tracking & GTM focuses on comprehensive Google Ads and Google Analytics 4 (GA4) tracking, offering features like server-side event tracking through Google Tag Manager (GTM) and automated GTM setup. It caters to merchants heavily invested in Google's advertising ecosystem and requiring granular control over their tracking data. The app emphasizes powerful, automated data layer implementation for faster and more accurate tracking. It also offers integration with Bing UET conversion tracking. Parkour, in contrast, specializes in Facebook and Instagram advertising, providing accurate data collection via the Meta Pixel and Conversion API (CAPI).
At a Glance
∞ Google Ads Tracking & GTM
198 reviews
Parkour: Facebook Pixel & Feed
78 reviews
Detailed Overview
∞ Google Ads Tracking & GTM
Add multiple Google Ads conversions & GA4.Unlimited server-side event tracking by using Tag Manager
Key Features
- Powerful Tracking Tag Manager Data Layer Automation For Faster Load & Accuracy.
- Infinite Google Ads Conversion Tracking (+Enhanced) & Dynamic Re-marketing
- Accurate & Complete GA4, Bing UET Conversion Tracking E-commerces Integration
- Set up Server-Side Google Conversion Tag Manager(GTM) container in a few clicks.
- Automated Google Tag Manager Setup for Accurate Google Ads Conversion Tracking.
Parkour: Facebook Pixel & Feed
Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Key Features
- Track Facebook & Instagram events with Meta Pixel & Conversion API
- Advanced server-side tracking to bypass iOS 14 & ad blockers
- Real-time UTM tracking for data-driven ad decisions
- Manage multi-pixels with one intuitive dashboard
- Maximize ROAS with premium event matching & accurate attribution
Feature Comparison
| Rating | 4.8/5 | 4.9/5 |
Rating ∞ Google Ads Tracking & GTM4.8/5 Parkour: Facebook Pixel & Feed4.9/5 | ||
| Reviews | 198 | 78 |
Reviews ∞ Google Ads Tracking & GTM198 Parkour: Facebook Pixel & Feed78 | ||
| Primary Advertising Platform | Google Ads & GA4 | Facebook & Instagram |
Primary Advertising Platform ∞ Google Ads Tracking & GTMGoogle Ads & GA4 Parkour: Facebook Pixel & FeedFacebook & Instagram | ||
| Tracking Technology | Google Tag Manager, Server-Side Tracking | Meta Pixel, Conversion API (CAPI), Server-Side Tracking |
Tracking Technology ∞ Google Ads Tracking & GTMGoogle Tag Manager, Server-Side Tracking Parkour: Facebook Pixel & FeedMeta Pixel, Conversion API (CAPI), Server-Side Tracking | ||
| Setup Complexity | Automated GTM Setup | 2-Minute Setup, No Coding Required |
Setup Complexity ∞ Google Ads Tracking & GTMAutomated GTM Setup Parkour: Facebook Pixel & Feed2-Minute Setup, No Coding Required | ||
| Focus | Comprehensive Google Ads Tracking | Accurate Facebook/Instagram Conversion Tracking |
Focus ∞ Google Ads Tracking & GTMComprehensive Google Ads Tracking Parkour: Facebook Pixel & FeedAccurate Facebook/Instagram Conversion Tracking | ||
| Value Proposition | Powerful, automated, and accurate Google Ads tracking through GTM. | Bypassing iOS 14 limitations and maximizing ROAS on Facebook/Instagram. |
Value Proposition ∞ Google Ads Tracking & GTMPowerful, automated, and accurate Google Ads tracking through GTM. Parkour: Facebook Pixel & FeedBypassing iOS 14 limitations and maximizing ROAS on Facebook/Instagram. | ||
Our Verdict
The best choice depends heavily on where the merchant spends their advertising dollars. If Google Ads and comprehensive GA4 data are crucial, '∞ Google Ads Tracking & GTM' is the better option, offering advanced GTM integration and powerful tracking capabilities. Merchants prioritizing Facebook and Instagram advertising, especially those concerned about iOS 14 limitations and attribution accuracy, should choose 'Parkour: Facebook Pixel & Feed'. Parkour's simplified setup also makes it appealing to merchants seeking a quick and easy solution for Facebook ad tracking.
Common Questions
Which app is easier to set up?
Parkour: Facebook Pixel & Feed boasts a 2-minute setup with no coding required. ∞ Google Ads Tracking & GTM provides automated GTM setup, suggesting a slightly more technical, though streamlined, process.
Which app is better for Google Ads tracking?
∞ Google Ads Tracking & GTM is explicitly designed for comprehensive Google Ads and GA4 tracking, providing deeper integration with the Google advertising ecosystem.
Which app is better for Facebook and Instagram ads tracking?
Parkour: Facebook Pixel & Feed is specifically built for Facebook and Instagram advertising, offering advanced server-side tracking to overcome iOS 14 limitations and improve attribution accuracy.
Which app focuses more on server-side tracking?
Both apps utilize server-side tracking. ∞ Google Ads Tracking & GTM integrates it within its GTM implementation for Google Ads. Parkour emphasizes server-side tracking (CAPI) to bypass iOS 14 updates and ad blockers for Facebook ads.
If I use both Google Ads and Facebook Ads, do I need both apps?
Potentially. Since the apps specialize in their respective platforms, using both apps will offer the most comprehensive tracking across both Google Ads and Facebook Ads. Evaluate which platform provides a greater return, you might find that focusing on only one makes sense.
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